A community exclusively for full-time SDR VPs, Directors, and Managers.

An invite-only peer learning community focused on sales leadership, sales management, sales operations, and sales enablement roles from the best revenue organizations.

I’m so thankful for my time on maternity leave with my son!

Summary of Role:As head of the Business Development (SDR) organization, I am responsible for recruiting, onboarding, and training new SDR hires. I ensure effective prospect outreach through mastery of sales methodology, strategy, and product knowledge.Key Responsibilities:-Led day-to-day management of the SDR team.-Developed and implemented SDR onboarding and training programs.-Managed the SDR team’s performance and provided continuous improvement metrics.-Championed training and usage of sales enablement tools.Achievements:-Reduced new SDR ramp-up time for booking first meetings from 90 to 30 days.-Led the Sales Development team to achieve 80% of the 2024 target, sourcing 67% of closed-won deals.-Increased total meetings booked by 60% and productivity per SDR by 165% through coaching and updated enablement programs.

-Promoted to Senior Director of Partnerships-Territory coverage increased to cover 50% of the territory

Summary of Role:I ran full-cycle sales for new higher education clients, coached a team of SDRs, developed engagement strategies, and provided product training.Key Responsibilities:-Coached SDR team and developed outbound best practices.-Conducted platform demonstrations to top decision-makers.Achievements:-#1 salesperson in 2021, achieving 240% career attainment.-Fastest onboarded rep in company history, closing first deal within three weeks.

Summary of Role:Secured new enterprise clients and led SDR training and onboarding.Key Responsibilities:-Led training and onboarding for new SDR hires.-Managed HR onboarding, sales enablement, and product certification.Achievements:-Signed contracts with major clients like Adidas, Microsoft, and 1-800-Flowers.

Summary of Role:The first salesperson hired to develop sales messaging and strategic planning.Key Responsibilities:-Evangelized products to new customers and maintained partnerships.-I Developed outbound messaging and strategy for the US sales team.Achievements:-Closed major deals, including ExxonMobil, J.C. Penney, Academy Sports, and Pier 1.

Summary of Role:Executed the entire sales cycle, from outbound strategies to deal negotiations.Key Responsibilities:-Acquired new municipality clients in the TOLA territory.-Expanded territory coverage within nine months.Achievements:-Closed contracts with the Cities of San Antonio, Denton, Burnet, and Grapevine.

Held various management and individual contributor roles during my Meltwater career spanning from 2007 until 2017Summary of Role:Created and implemented the company's first SDR program and led multiple sales teams across various regions.Key Responsibilities:-Managed and mentored a team of sales managers and account executives.-Developed and executed sales strategies, forecasts, and training programs.Manager Achievements:-Created the company’s first SDR program.-104% of $1M annual quota as Managing Director of the Miami office responsible for forecasting, reporting, sales training, talent acquisition, retention, and team building.-Directly managed and mentored a team of sales managers and account executives across Atlanta, Charlotte, Miami, and Austin. -As Sales Manager, my team achieved 130% of the target and consistently ranked in the top 5 out of all global sales teams.Individual Contributor Achievements:-Became the #1 account executive among my peers and Sales Managers during my first 12 months-Sold the largest deal in company history-Achieved 150% of lifetime quota with $3M+ in sales (closing over 150 deals)-Spearheaded a new partnership with Spout Social and was responsible for training, implementation, and producing sales of new product (#1 seller of Sprout Social in 2015)-#6 seller globally FY 2015, 167% of annual quota; #3 seller globally FY 2016, 214% of annual quota