Vice President Of Marketing And Communications
Sunrise, Fl, Us
Led digital and traditional marketing, external communications, internal communications, brand, planning, budgeting, advertising, graphic design, events, research, reporting, ROI, business development, direct mail, in-branch marketing; launched new products; grew the organization and products. Led web site development, UX, blogs, SEO, PPC (Google Ads), social media (organic and paid), email marketing, content development, name change, brand guidelines.Led internal communications, organization culture change programs, new initiative messaging, communicated objectives and strategies across the organization, managed all-staff events, success celebrations, recognition and engagement programs, intranet content, speeches, scripts, policies, employee group workshops, and training.Led public relations, media relations. Engaged with leaders to develop messaging, speeches, scripts, and plans. Identified target audiences and appropriate communications channels. Served as spokesperson with small and large groups; developed talking points, news releases, speeches. Conducted press interviews. Led crisis communications. Managed community involvement, corporate philanthropy and giving, educational partnerships, financial literacy programs with youth and adults; served on multiple community boards.Interfaced with stakeholders at all levels, internal and external, Boards, elected officials, community and business leaders, teachers, students, government regulators, legal counsel.Wrote and edited web sites, blogs, emails, social media content, news releases, presentations, videos, newsletters, scripts, fact sheets, manuals, policies, reports, plans, brochures, advertisements, multimedia content, and direct mail.Service and sales culture, service quality KPIs. Strategic planning; call center management; operations, location analysis, branch site selection, CRM; pricing decisions; policies and procedures; lending and collections programs, compliance, and vendor management.