Sam Choi Email & Phone Number

Ridgefield Park, Nj, Us

Ridgefield Park, Nj, Us

Product Strategy and Portfolio management: Leader in development and execution of strategies that ensure Samsung leadership in smartphones, tablets, wearables, IoT and other emerging categories along with Samsung brand revenue. Creates categories and product plans that optimize sales and profit mix across Samsung product portfolio. Product Sales: Lead RFP process for smartphones, tablets, wearables, IoT and other emerging categories to ensure that Samsung remains as leader. Develops category and Samsung revenue growth strategies from reviewing SCM, consumer insights and market analysis data. Actively engages with customers and buyer leadership teams, develops sell-in presentation and presents the material to customers in order to achieve product sell-in.Product Marketing: Identifies ideas that stimulate brand awareness, purchase interest in order to drive sell-out. Engages with key stakeholders to ensure strategic alignment for all categories. Develops product documents that will be used by Marketing/Sales team with focus on product positioning and value proposition.

Ridgefield Park, Nj, Us

Management of Samsung portfolio of devices for T-Mobile USA

Ridgefield Park, Nj, Us

Product Manager and owner of Samsung iconic products such as Galaxy Note5, Note Edge, Note4, Note3 and first wearable devices such as “Galaxy Gear” and Samsung Gear2/Neo/Fit which contributed to more than $1B in sales.Multi-task between owning multiple products along with guiding junior PMs, handling escalation and difficult negotiations with the customers.Fully engage in quality control of Samsung Galaxy products with emphasis on positive customer experience.Assist management in building strategies for potential revenue growth, feature enhancements of Galaxy products and partnership strengthening via technology innovation initiatives.Engage in postmortem and lesson learned discussions for future process and product improvement.Actively participate in feature lock down, product design concept, product value proposition and sell-in meetings with the customers.

Ridgefield Park, Nj, Us

Successfully own and launch high end Android devices such as Nexus S, Galaxy S3 LTE and Galaxy Note II for T-Mobile which contributed to more than $1B in team sales.Lead international product development projects for on time/in scope delivery of Galaxy smartphones to customer with various teams including R&D, UX/UI, Design, Product Planning, System Engineering, QA, Marketing, Testing, Content development, Packaging, Sales and Logistics.Utilize customer insights to improve user experience via engagement with product planning, marketing team and T-Mobile USA to define a product that will appeal to target audience.Responsible for resolving all technical related to GSM, UMTS, HSPA, LTE, VoLTE, Acoustics, RF, SW stability and HW reliability, battery/current consumption, NFC, WiFi, Bluetooth, mobile and stationary call/data performance by engaging Samsung Electronics R&D.

Ridgefield Park, Nj, Us

Successfully own and launch low-mid tier smartphones/feature phones resulting in market share lead.Drive project schedules and ensured all the deliverable is executed in a timely manner.Company’s main PoC between customers and R&D teams, responsible for full understanding of customer problems, analyzing the defects and providing resolution to the customers by solving problems.Manage risks by monitoring progress, defining obstacles, prompt escalations and efficient reporting.

Lead engineer in a team that brought in a $10M contract for deploying Fiber-Fed Optical repeaters in Sprint’s Southern California network.Experiences of system engineering, system integration, Field Integration Trials (FIT), field deployment, feature test, system training and system test for mobile communication infrastructures.Responsible for preparing Company responses for RFP documents which includes writing technical documents, test procedures and assisted in designing link budget scenarios. RFPs (Sprint: 4G WiMAX, AT&T: Interference Cancellation System & RF, Verizon: In-Building RF)Prepared technical presentations, product brochures, installation guides, quick-start guides, technical specifications, user’s manual for customers such as Sprint, Verizon, AT&T and T-Mobile