- Master of creative and web asset development & delivery including: messaging/copy, imagery, video, banners, social media units, web pages- Served as a liaison between business groups, creative strategy, web design/web development and content production teams- Developed, maintained, and communicated schedules with cross-functional teams to deliver quality projects on time- Organized and facilitated weekly scrums and executive presentations- Development and tracking of milestones and tasks with assigned teams- Facilitated team discussions and conflict resolution- Maintained project dashboards to communicate the status of all ongoing projects- Providing weekly updates to key stakeholders and cross-functional teams- Assessed project development risks and provided mitigation plan- Identified and developed new processes

- Provided strategic and tactical leadership for marketing plan development, implementation, and support- Met with business leaders and stakeholders to understand business goals and targets- Oversaw multiple small to large-scale projects simultaneously, including design, development and execution plans for marketing campaigns and programs, managing from strategy through to completion- Led team in developing and executing web development and digital marketing campaigns/analysis- Tested and evaluated best acquisition channels for both existing and new customers- Provided strong analytical, quantitative and problem solving capabilities, with an attention to details, at both strategic and executional levels- Created, maintained and met ROI projections for overall marketing portfolio- Maximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targets- Proactively forecasted and report successes, inconsistencies and underperformance- Led and managed all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, and SEO)

• Handled all digital space for a 300+ employee, nationwide company• Oversaw organic content marketing team• Drove re-branding initiative for nine company websites and over 30 landing pages• Managed, optimized, tracked and reported on a seven figure budget ad campaign across various digital marketing platforms (Google, Bing, FB, etc)• Led all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, click funnels, OTT marketing, pay-per-click marketing, email marketing, campaign landing page development, etc• Implemented tracking in multiple areas of the sales funnel including conversion optimization tracking, phone call tracking, and form submit tracking• Reported to Executive members on potential sales funnel improvements• Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and optimization• Reduced cost-per-lead metrics while increasing overall lead volumes and conversion

I provided custom services to a variety of businesses, brands and professionals across the country. My goals were to always meet and exceed my customer’s expectations. I built personalized strategies at every level from conception to launch to marketing.• Produced premium web sites with clean design and innovative solutions consistent with the latest industry standards specializing in responsive CSS and organic SEO efforts• Built websites that engage customers, drive traffic and promoted brand exposure• Provided consultation services for websites, social media, SEO, marketing and advertising• Optimized social media sites such as Facebook, Instagram, Twitter and Google+• Worked collaboratively with the client’s cross functional teams including owners, creative, technical, sales/marketing managers and brand managers• Provided a variety of SEO services including developing and executing organic SEO strategies• Prepared architecture reviews including wire-framing, design features, and interactive design• Created graphics and online experience that was consistent with brand identity• Assisted clients with the creation and/or outsourcing of content

• Produced custom web design solutions for clients • Delivered on all aspects of a project including SEO, graphic design and responsive development• Managed the planning, execution and follow up of creative projects• Responsible for the training and development of new employees• Led client interactions from design reviews to special inquiries• Actively sought new channels for sales• Acted as liaison between management, clients, internal team and outsourced staff to oversee the construction and maintenance of websites • Assisted in the direction and outsourcing of content• Utilized Google Analytics to capture data for actionable insights• HTML, CSS, PhotoShop, Javascript, jQuery, PHP

• Designed and developed multiple premium websites and a network of banking related minisites. • Responsible for the planning, execution and maintenance of web development• Provided A/B testing based on Google Analytics data insights• Utilized SEO tools to increasing visibility to first page search results• Assisted in the direction and outsourcing of content• HTML, CSS, PhotoShop; Minor Javascript, PHP

• Designed and developed high-end websites and minisites in collaboration with cross functional team members • Streamlined processes for greater productivity and output • Maintained client relationships acting as the client's main point of contact for assigned accounts• Participated in the creation of digital marketing including ad placement, SEO and content creation• Provided Google Analytics reporting and insights• HTML, CSS, PhotoShop; Minor PHP