Responsible for driving Revenue, Gross Profit and Operating Income (OI) growth through collaboration with the Vice Presidents, Directors, and Franchise leadership, and for identifying Revenue/Margin. Rationalizing promotions/improve promotional ROI.• Leading annual planning process (Revenue/Margin/Volume) to include presenting and aligningon sources of growth, price package plans, and executional elements (including contingencyplans).• Leading and engaging brand-specific strategy to ensure delivery of Coca-Cola’s annual volume, trade, and profit plan (channel-specific, Joint Business Planning). Connect customer and brand strategies to achieve accelerated growth plans. • Analyzing Sparkling Soft Drink (SSD) and Still brand promotional effectiveness and develop reporting to support high level initiatives to ensure execution and results. Working with Revenue Management group on developing annual Trade Control routines and KPIs.• Presenting business results, price strategy initiatives, competitive insights and collective bestpractices during Leadership meetings and key customer facing events. Supporting Sales and Commercialization teams with ad-hoc analysis.• Integrating across Sales, Sales Strategy & Capabilities, and Revenue Growth Management in leading annual plan management for Coca-Cola’s portfolio of brands with customers.• Providing Subject Matter Expert (SME) perspective for customer facing business calls anddeliver strategic perspective for Region/Local key accounts (inside geography).• Developing and maintaining tools- capabilities to translate financial data into solutions that can be used by Commercial Sales group to impact their respective area of influence. • Collaborating with cross-functional teams to commercialize and democratize shopper learnings across the organization.

• Established baseline metrics and analytics, collaborated with leadership teams to track and report all key performance indicators against annual, quarterly and monthly goals. Established and maintained management dashboards (Power BI), regional reports, and executive review documents that drove business outcomes and strived for operational excellence.• Lead cross-functional teams in developing and implementing strategic roadmaps, managed key engagement interviews/research, and facilitated workshops. • Supported an annual year end hierarchy changes process and ensured least disruption to Sales planning and reporting. Created and published annual retail game plan resource that informed field sales teams of marketing activation and retail execution plans.• Provided ongoing senior leadership support and help with data collection and presentation content development for internal and external events and presentations. Communicated insights, category growth goals and important business topics to the field sales teams.• Managed brand specific agenda and prioritization of projects. Assisted in developing Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each initiative.• Worked with multiple third party suppliers to ensure they are aligned to deliverables and ensured that they are driving impactful outcomes.• Evaluated business processes- anticipating requirements- uncovering areas for improvement- and developing and implementing solutions.

• Lead day-to-day operations to meet departmental objectives. Directly supervising 40 - 45 professional associates. Managed P&L, sales, inventory, credits and merchandising activities. • Partnered with various areas within the company, vendors, suppliers, contractors and cross functional project teams to drive results through enhanced merchandising programs.• Responsible for proper inventory control through pricing, dating, stocking, and ordering. Anticipated product needs for the department on daily basis to have raw materials ready for Just-in-time inventory.• Utilized an advanced knowledge of KPIs and targeted merchandising strategies to drive positive store results while lowering on hand inventory (OHI). • Evaluated work performance of department associates and recommended personnel action, such as retention, promotion, transfers, or disciplinary action.

• Anticipated product needs for the department on daily basis and, orders and maintained buffer inventory. • Maintained high standards in safety compliance with regulatory guidelines.• Ensured proper merchandising of product by understanding schematics and merchandising of advertised items.