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I'm a seasoned growth and product marketing leader with nearly a decade of experience.My expertise lies in harmonizing product, marketing and sales efforts to create customer experiences. By leveraging market analysis, product positioning, and narrative development, I fine-tune go-to-market strategies, merging strategic insight with practical execution.Recently, my work at Reflect and personal projects have deepened my proficiency in AI. I specialize in developing custom GPT models, which I've begun to use for lead generation and sales enablement.Last year, I scaled a marketing agency to six-figure revenues and currently offer strategic advice through CEO interviews with multiple Y Combinator startups.
Startup Cookie
View- Website:
- startupcookie.com
- Employees:
- 3
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Co-Founder And CmoStartup CookieSan Francisco, Ca, Us
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Founder + CmoStartup Cookie Feb 2023 - PresentBoulder, Colorado, UsTurn your founder industry insights into thought leadership content for your marketing and social media.
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Head Of GrowthReflect Oct 2022 - Present -
Growth AdvisorSafetywing Feb 2023 - Jul 2023Palo Alto, California, Us -
Head Of GrowthSafetywing May 2019 - May 2023Palo Alto, California, UsOversaw growth from ~$100k to $30M
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Growth And Lifecycle MarketingLeafly Jul 2018 - Apr 2019Seattle, Wa, Us -
Growth And GtmCarv By Motionmetrics Oct 2017 - Jun 2018London, England, Gb -
Growth HackerOptimize Fitness, Inc. Mar 2017 - Oct 2017Optimize Fitness uses a machine learning algorithm to generate workouts based on your ability, available equipment and energy level. As you continue to use the app, it learns and adapts based on your information and goals. I conduct acquisition and retention marketing, along with ASO.
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Digital Marketing ManagerAccess Fund Feb 2016 - Jun 2017Boulder, Co, Us -
Growth MarketerFreebusy Nov 2016 - Feb 2017SaaS and App Store growth marketing. -
Marketing ConsultantInciting Marketing Solutions Jun 2015 - Jan 2016I provide market research consulting for small businesses involving SEO and keyword analysis, content creation, web development, brand management and competition analysis.
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Assistant And Marketing ConsultantRe/Max Of Boulder Jun 2014 - Jan 2016Boulder, Colorado, Us -
Intern At The Office Of International EducationUniversity Of Colorado Boulder Aug 2014 - May 2015Boulder, Colorado, UsMarketing and outreach for CU Boulder Study Abroad
Sam Claassen Skills
Sam Claassen Education Details
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University Of Colorado BoulderAdvertising -
University Of Cape TownStudy Abroad
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Seattle University
Frequently Asked Questions about Sam Claassen
What company does Sam Claassen work for?
Sam Claassen works for Startup Cookie
What is Sam Claassen's role at the current company?
Sam Claassen's current role is Co-Founder and CMO.
What is Sam Claassen's email address?
Sam Claassen's email address is sa****@****kie.com
What is Sam Claassen's direct phone number?
Sam Claassen's direct phone number is +197023*****
What schools did Sam Claassen attend?
Sam Claassen attended University Of Colorado Boulder, University Of Cape Town, Seattle University.
What skills is Sam Claassen known for?
Sam Claassen has skills like Marketing Strategy, E Commerce, Product Marketing, Adobe Creative Suite, Social Media, Customer Service, Pay Per Click, Search Engine Optimization, Content Marketing, Email Marketing, Data Analysis, Sales.
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