Sam Collins Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Galway, Ireland

Little Island, Cork City

Marina Commercial Park, Cork City

► Implementation of on-site and off-site SEO techniques with great results to improve Google rankings of businesses within travel industry and entertainment industry.► Experience with HTML/CSS editing existing websites► Running link building campaigns through mostly email outreach.► In depth keyword planning and on-site content creation from both an SEO and conversion optimisation perspective.► Use of many plugins, extensions, and apps to make work more efficient.

Little Island, Cork City

Brandmagic is a creative and modern marketing agency that provides intelligent and measurable marketing to its clients. The agency has an illustrious background in traditional marketing but with the continuing trend of the consumer buying process moving online, Brandmagic decided to expand into digital. I met with Brandmagic last July and was recruited to grow this side of the business. As Head of Digital, I believe in a scientific approach to marketing- using inights, data and trends to forecast your digital activity and promise results with confidence. ❏ Overview of My Role► PPC Management► Social Media Management► Email Marketing► Database Management✦My Responsibilities✦❏ PPC ManagementManaged over a dozen PPC campaigns successfully for SME's and larger clients.Use of Search, Display and RemarketingGreat Success through building out campaigns thoroughly to target niche search terms.Successful implementation of Google Analytics and KPI's.Regular use of Google AdWords Editor to make bulk changes.As Official Google Partners, liaison with our Google Agency Development Manager via conference calls to talk strategy.❏ Social Media ManagementActive management of social media accounts for a range of clients across variety of sectors including retail, hospitality, charity and B2B.Use of advanced Facebook advertising to increase impression share and reach highly targeted audiences.Content creation to boost post engagementSuccessful creation & implementation of competitions to grow page likesUse of picture editing tools for images on Facebook/InstagramInsights Analysis to improve future post performance❏ Email MarketingClient Acquisition through use of MailChimp email campaignsHighly targeted emails with industry trends and insightsInclusion of attractive visuals❏Database ManagementDatabase prospect targeting to successfully gain client targetingNew Industry targeting by Quarter according to seasonality

Innishannon, Co.Cork

Roundtower Lime Value Proposition:Protecting culture, heritage and the environment through the distribution of natural building materials, specialising in Natural Hydraulic Lime(NHL).Roundtower operate in the UK and Ireland in a niche market of the construction Industry.❏ Overview of My Role► All Marketing Activity► Processing all orders► Customer Enquiries❏ My Background Work:Initial website analysis and recommendationsDocumenting sales for last 3 yearsIndustry analysis reportAttended EcoBuild event at the Excel in London as an educational business trip. Conducted surveys to collect data and also engaged in ambush marketing.✦My Responsibilities✦ ❏ Marketing Plan- 30 page document. No marketing plan currently existed Goals of the marketing plan:Develop appropriate marketing strategy for the companyProvide platform for integrated marketing communicationsSchedule and Planner❏ Foundation WorkCurrent customer service process reviewStock Level calls to distributorsCourtesy Calls to DistributorsPricingSupply ChainPayment Methods ❏ Supply Chain ReviewMarket Research to optimise cost and lead timeCut cost by €300 per loadLead time halved ❏ Results of my Price Analysis:New pricing data giving to distributors for Irish MarketAdded Direct to Customer Service to UK business(Previously B2B only)Created Linear Sequencing Discount SystemCreated loyalty program for e-commerce ❏ Introduced Credit Card Payment SystemConducted report reviewing all credit card payment systems available on the Irish market.Based on recommendation from report providers were chosen.Roundtower Lime now accepts card for sales via telephone and in-store sales ❏ Marketing campaigns targeting government funding schemesSt.Vincent's Church in Cork became a significant customer through this. ❏ Direct mail marketing ❏ BEECK PartnershipFormed partnership with high quality German emulsion paint supplier BEECK after our successful meeting at EcoBuild.

Bachelor Of Commerce (B.Com.), Business Specialising In Marketing

Activities and Societies: Biz Soc, Motorsport Society, Gym Year 1 Accounting, Economics, Mathematics and Statistics for Business.

Masters Of Science In Marketing Practice, Marketing