Sam C. Email & Phone Number

London, Gb

Helsinki, -, Fi

London, England, Gb

London, Gb

Tasked with driving pipeline globally (not just UK + EU anymore), covering North America and APAC. Built the companies global demand generation plan with targets. With 2 x direct reports, we orchestrated and executed fully integrated campaigns across social, digital, events, ABM, content, and outbound and utilised strategic partnerships as well as industry influencers to help strengthen brand positioning.During my tenure at essensys:- Grew Marketing sourced revenue 175%- Took Marketing sourced pipeline to 58% of total vs. 16% when I joined- 61% of new business wins were Marketing sourced during my tenure compared to a 20% yearly average upon joining- Grew annual sales accepted leads by 64%- Drove 2 x beachhead logo wins in 2 x new territories that had little to no brand awareness prior to my tenure- Reduced cost per lead 54%, cost per marketing sourced opportunity 42%

London, Gb

Promoted and tasked with building a team for the region. Measured on revenue and pipeline contribution as well as CAC. Responsible globally for leading Marketing Ops and building out revenue attribution architecture. Strong focus on driving creative and timely demand generation activities and ensuring from a positioning and reputational perspective we're seen by our target audience in the right places, discussing the topics that matter.

London, Gb

Brought in as part of a 7 person team but individually responsible for driving a new VP to market. Reporting into the CMO, my role was to to create and capture demand within a new target market for the brand. I was measured on pipeline contribution and MCAC. This project involved identifying ideal brand positioning, ICP work, buyer persona work, raising the profile of the brand via strategic partnerships, media work and PR as well as capturing early intent via demand gen initiatives (inclusive of social, digital, ABM, outbound).Key skills: budget management, campaign management, 3rd party/industry partner selection, contract and agreement negotiation, lead management, sales enablement. Working closely with the sales team to ensure leads were followed up and that we had content as a region to help drive engagement as well as the sales process.

London, Greater London, Gb

Imprima provide those involved in M&A, Real Estate transactions and Legal due diligence with easy-to-use SaaS solutions. Our software simplifies deal management for all parties involved in the deal. This was a complete re-build of a Marketing function and a re-purposing of its role within the business. This involved heavy change management, innovation and consistent collaboration with/influencing of other functions.I built and led the Marketing function (7 team members) globally and worked very closely with Product, Sales and Service teams. Responsible for re-architecting how propositions were defined and taken to market (including market orientation and strategy, not just tactics). I built operations to measure proposition and channel performance and was responsible for managing and evolving our martech stack. I was responsible for managing the global marketing budget, understanding client buying journeys, their challenges and taking new AI products to market.I led heavy operational change in this role via projects focussed on cross-selling at scale, enhancing customer experience and revamping product marketing.Results during my tenure:-Grew Marketing sourced revenue 83% per quarter- Transformed what Marketing was to Imprima (from reactive/subservient to Sales, to a forward thinking, boundary pushing team)- Increased Marketing sourced opportunities 23% YoY- Oversaw a growth of 31% in organic leads generated within a brand whose market share was declining heavily when I joined- Sales accepted leads count 25% annually

Fleet, Hampshire, Gb

I manage and lead how Dimension Data (UK) take 'Digital Workplace' messaging to market.Activities include; value proposition design, audience identification, go-to-market planning, marketing campaign planning and execution, generating leads and opportunities, measuring proposition and campaign performance and helping drive conversion through engagement with sales.Working with the constraint of a relatively small, limited budget, establishing and retaining good partner relationships is key to unlocking additional funds.I'm also a member of an innovation committee, tasked with improving the speed and effectiveness at which we as a business can take to market, new propositions.

Aldgate, England, Gb

I believe companies that communicate effectively, outperform those that don't. My role at Charterhouse, is helping businesses understand how they they can communicate more effectively through technology.Working directly for the owner of the business, my role involves liaising with key Partners, securing funding and ensuring this is spent on activities that benefit our customers and potential customers such as technology roadmap events, market research, whitepapers, case studies or training and development for our staff here. This involves liaising with 2 agencies; one that help create valuable content, the other helps manage our digital activity (Google PPC, LinkedIn Sponsored Content).I look after our telemarketing team and ensure they're equipped with the tools and messaging they need to identify companies we could help - we use lead nurturing software to help fill telemarketing pipeline.I work closely with our Sales leaders to ensure their teams have support from Marketing where required and that we all agree on the propositions we want to promote.Recently, I've been involved in developing how we use CRM to enhance the experience we provide clients.

Aldgate, England, Gb

Having enjoyed success with lead generation among the Sales Team at Charterhouse, I was asked to review the company's Telemarketing department. They required a revamp and fresh approach to their roles; once this had been achieved we set out to find a full-time manager for the 5 person department. Having considered disbanding the team before taking on this project, the department has since grown to 8 people and continues to feed the business a healthy string of leads.Key Highlights:- Boosting team member's confidence by changing their focus from talking technology we sell, to talking about the challenges our audience faced and then presenting our technology as a potential solution.- Increasing activity by providing structure and purpose to their target account lists.- Motivating the team by building a CRM process and dashboard that helped team members understand their contribution to the business.- Enforced a sense of pride amongst team members as they began seeing new customers choose Charterhouse because of their hard work (courtesy of a live dashboard and weekly team meetings).- Demonstrated the value of a high-performance telemarketing team to the business by increasing telemarketing pipeline opportunity 150% (to a 6-figure sum) in the 6 month period (compared to previous 6 months).

London, Gb

Defining the businesses messaging and propositions; taking these to market through various channels and ensuring they generated leads for the new business team.Ensuring all sales staff understood the businesses proposition and had the tools (content such as case studies, white papers, videos etc) to sell these successfully against competition.Managing content and forging a consistent tone of voice for the brand across all channels (whitepapers, website, press releases, award entries etc).I also managed the in-house Telemarketing team; ensuring their goals were answers to new business challenges.- Small/Minimal Budget- Working to feed 8 sales people- Produced a content strategy driven by email automation software- Wrote our case studies- Wrote our news stories- Wrote our web content and managed website's back-end- Wrote our award entries

London, Gb

New business identification. Opening up and developing relationships with key decision makers of a variety of businesses. The aim was to consistently establish introductory meetings with potential clients for our new business team. Primarily this was done by calling through target accounts from our CRM that engaged with us via email campaigns. As a secondary source of lead gen, I used LinkedIn to identify potential leads and would then target them with relevant content via email or post and follow up with calls.

Rahway, New Jersey, Us

Industrial placement between 2nd and 3rd year of university.Brand development, situational/competitor analysis, website development, customer relationship management, promotional material design, project management.

Diploma In Professional Marketing (Driving Innovation), Marketing

First-Class Honours: Advertising And Marketing Communications, Advertising, Brand Management, Marketing, Business

3 A Levels, English Literature, Government & Politics, History