Sam Cook

Sam Cook Email and Phone Number

Chief Operating Officer / Tecnica Group North America @ Tecnica Group
Boston, MA, US
Sam Cook's Location
Greater Boston, United States, United States
Sam Cook's Contact Details
About Sam Cook

Accomplished executive with leadership in brand building and brand management for technical, global companies in the sporting goods industry. Expertise in business operations, business development, sales channel strategy, eCommerce omni-selling strategies, marketing, promotions, event management and structuring organizations to achieve business objectives. Excellent communicator with strong negotiating skills. Developed problem-solver, who works well both in cross-functional team environments and independently. High-performer, who thrives in dynamic environments.Key strengths include:• Business Operations• Business Development• Strategic Planning• Brand Positioning & Brand Management• Fluent in German with strong understanding of foreign cultures (Germany, Austria, Switzerland, Italy); some proficiency in Spanish and Italian• Relationship Management• Operational & Organizational Efficiencies• Team Leader & Cross-Functional Collaboration• Product Development Process (Concept/Launch/Sell thru)• Adaptability to New and Changing Environments• Highly Organized & Disciplined Work Ethic• Communication & Presentation Skills• Data Analytics & Information Systems (data mining)• Market Research & Analysis• Integrity, Honesty and Loyalty• Self-motivated and possess an infectious, passionate personality

Sam Cook's Current Company Details
Tecnica Group

Tecnica Group

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Chief Operating Officer / Tecnica Group North America
Boston, MA, US
Website:
tecnicagroup.com
Employees:
525
Sam Cook Work Experience Details
  • Tecnica Group
    Tecnica Group
    Boston, Ma, Us
  • Tecnica Group
    Chief Operating Officer
    Tecnica Group Apr 2022 - Present
    Giavera Del Montello, Treviso, It
  • Tecnica Group
    Chief Commercial Officer
    Tecnica Group Nov 2020 - Apr 2022
    Giavera Del Montello, Treviso, It
  • Tecnica Group
    President North America (Blizzard/Tecnica)
    Tecnica Group Aug 2019 - Nov 2020
    Giavera Del Montello, Treviso, It
    • Report directly to CEO• Full P&L responsibility of North American business and personnel management of Blizzard Skis, Tecnica Ski Boots & Tecnica Footwear• Work closely with CFO to develop budgets and operational plans while establishing relevant metrics to evaluate results of the company• Provide leadership and motivation to the Blizzard/Tecnica organization• Maintain maximum market penetration for Blizzard/Tecnica brands in the US & Canada• Direct product forecasting and demand planning to meet the annual budget• Align US & Canada sales, advertising and promotional structure to support global & North American brand strategy and changing retail and consumer landscape• Direct all sales, promotional and marketing activities and drove product development, product pricing, sales programs and selling strategies based on a strong awareness of market direction• Oversee annual meetings (sales, trade, task force, media, etc.)• 4 direct reports: Sales (2), Marketing (1), Product (1)
  • Tecnica Group
    President Usa (Blizzard/Tecnica)
    Tecnica Group Oct 2012 - Aug 2019
    Giavera Del Montello, Treviso, It
    • Report directly to CEO• Full P&L responsibility of USA business and personnel management for Blizzard Skis, Tecnica Ski Boots and Tecnica Footwear• Work closely with CFO to develop budgets and operational plans while establishing relevant metrics to evaluate results of the company• Provide leadership and motivation to the Blizzard/Tecnica organization• Maintain maximum market penetration for Blizzard/Tecnica brands in the US• Direct product forecasting and demand planning to meet the annual budget• Align US sales, advertising and promotional structure to support global & US brand strategy and changing retail and consumer landscape• Direct all sales, promotional and marketing activities and drove product development, product pricing, sales programs and selling strategies based on a strong awareness of market direction• Oversee annual meetings (sales, trade, task force, media, etc.)• 5 direct reports (3 Directors: Product/Marketing, Sales Operations & Service Center)
  • Prince Sports, Inc.
    Gm Usa/Canada
    Prince Sports, Inc. Sep 2010 - May 2012
    • Reported directly to global CEO and with full P&L responsibility of USA business as well as managed the distributorship in Canada• 7 direct reports (3 VP Sales, 1 VP Promotions, 1 Sports Marketing Manager, 1 Player Promotions Manager, 1 Sales Coordinator)• Developed and adhered to budgetary plans• Directed product forecasting and demand planning to meet the annual budget• Realigned US sales and promotional structure to support global brand strategy and changing retail and consumer landscape• Directed all sales, promotional and marketing activities and drove product development, product pricing, sales programs and selling strategies based on a strong awareness of market direction• Organized and oversaw annual meetings (sales, trade, task force, media, etc.)
  • Tecnica Group
    President Usa (Blizzard/Tecnica)
    Tecnica Group Jul 2008 - Aug 2010
    Giavera Del Montello, Treviso, It
    • Reported directly to CEO with full P&L responsibility of USA business; 6 direct reports• Oversaw all aspects of Tecnica USA's business (Sales, Marketing, Product, Promotions, Advertising, Customer Service, Credit, Finance, HR, Operations, etc.) • Built and managed annual budget and P&L (sales plan, sales rep quotas, promotions and advertising)• Directed all sales, promotional and marketing activities and drove product development, product pricing, sales programs and selling strategies based on a strong awareness of market direction• Responsible for product forecasting and purchasing to meet annual budget• Improved sales and forecasting reporting system to manage inventory risk due to 30%+ winter sports market contraction in 2008/09• Managed team of 18 independent sales representatives across the US• Organized and oversaw annual sales meetings, focus group meetings and trade events (product launches, trade shows, etc.)
  • Tecnica Usa
    President
    Tecnica Usa Jun 2007 - Jun 2008
    See above
  • Tecnica Usa/ Völkl Sport America
    Vice President Sales
    Tecnica Usa/ Völkl Sport America Jul 2004 - Jun 2007
    • Reported directly to the President; 5 direct reports• Managed all sales activities for Tecnica USA (ski boots and footwear) and Völkl Sport America (alpine skis and snowboards) and responsible for A&P budget adherence• Drove product development, product pricing, sales programs and selling strategies based on strong market awareness• Responsible for product forecasting and purchasing to meet annual budget• Identified and built new sales and forecasting reporting system• Managed team of 18 independent sales representatives across the US• Organized and oversaw annual sales meetings, focus group meetings and trade events (product launches, trade shows, etc.)
  • Völkl Sport America
    Gm Tennis Division
    Völkl Sport America Sep 1993 - Jun 2004
    • Reported directly to the CEO; 6 direct reports• Responsibilities evolved over 11 year period as job scope moved from National Product Manager to Vice President of Tennis Division• Built and managed all activities for Völkl Tennis USA with full P&L responsibilities • Identified, hired and trained a team of 14 independent sales representatives• Drove product development, product pricing and positioning, selling strategies and all in-market activities (promotions, marketing, events) based on strong market awareness• Responsible for product forecasting and purchasing to meet annual budget• Organized and oversaw annual sales meetings, focus group meetings and trade events (product launches, trade shows, etc.)

Sam Cook Skills

Sporting Goods Trade Shows Marketing Strategy Sports Marketing Product Development Sales Retail Marketing Footwear Sales Management Product Marketing Sports Tennis Brand Management New Business Development Leadership Merchandising Wholesale Event Management Consumer Products Sponsorship Event Planning Strategic Planning Retail Marketing Advertising Sales Operations Strategic Partnerships Forecasting P&l Management Multi Channel Retail Cross Functional Team Leadership Promotions Information Technology Media Relations Strategic Communications Sports Management Market Research Managing Database Presentations Strategic Financial Planning Specialty Retail Budgets Product Launch Pricing German Purchasing

Sam Cook Education Details

  • Dartmouth College
    Dartmouth College
    Biology

Frequently Asked Questions about Sam Cook

What company does Sam Cook work for?

Sam Cook works for Tecnica Group

What is Sam Cook's role at the current company?

Sam Cook's current role is Chief Operating Officer / Tecnica Group North America.

What is Sam Cook's email address?

Sam Cook's email address is sc****@****tec.com

What is Sam Cook's direct phone number?

Sam Cook's direct phone number is (800) 258-3897 x729*****

What schools did Sam Cook attend?

Sam Cook attended Dartmouth College.

What are some of Sam Cook's interests?

Sam Cook has interest in Skiing, Jogging, International Business, Paddle, Germany, Music And Theatre, Squash, Sports Enthusiast.

What skills is Sam Cook known for?

Sam Cook has skills like Sporting Goods, Trade Shows, Marketing Strategy, Sports Marketing, Product Development, Sales, Retail, Marketing, Footwear, Sales Management, Product Marketing, Sports.

Who are Sam Cook's colleagues?

Sam Cook's colleagues are Frisca Laygo, Giorgio Grandin, Stefania Francescato, Pierpaolo Beraldo, Maria Cristina Stalliviere, Franco Trevisi, Tiberio Luciano.

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