Sam Cottrell Email & Phone Number

Chelmsford, Gb

Built the agency from grass roots to now generating 1/2 M in revenue. The company was launched 1 month before the pandemic so forced us into an aggressive and dynamic marketing strategy to onboard new clients.I lead the companies digital marketing strategy and implementation from the start which helped us generate one of our first clients £40 million revenue in their first 12 months (during the pandemic) My role now is digital marketing director and focus on the paid ads… Show more Built the agency from grass roots to now generating 1/2 M in revenue. The company was launched 1 month before the pandemic so forced us into an aggressive and dynamic marketing strategy to onboard new clients.I lead the companies digital marketing strategy and implementation from the start which helped us generate one of our first clients £40 million revenue in their first 12 months (during the pandemic) My role now is digital marketing director and focus on the paid ads side of the business. Heading up the marketing department to ensure all results are industry leading and that we are constantly adapting testing new strategies.Our Mission Statement:Modern day marketing is vast and confusing. So we made it our mission here at AVO to change that. We’ve developed a step-by-step process that allows us to determine exactly what you need, to maximise your marketing and make your business a success. Show less

Built ZENFest from a back garden party to a 3000+ attended festival in just 4 years. ZENfest is centred around immersive customer experience. this approach has allowed us grow over 3,000% in less than 3 years.Created a strong brand that is now widely recognised within the industry. Adapting the brand to make it unique and stand out in the busy market.Built and developed the marketing strategies year on year and have achieved a <50% increase on attendance from each… Show more Built ZENFest from a back garden party to a 3000+ attended festival in just 4 years. ZENfest is centred around immersive customer experience. this approach has allowed us grow over 3,000% in less than 3 years.Created a strong brand that is now widely recognised within the industry. Adapting the brand to make it unique and stand out in the busy market.Built and developed the marketing strategies year on year and have achieved a <50% increase on attendance from each event.Have created and developed a strong team of 12 people that now work for ZENfest.Created a unique marketing strategy that set ZENfet apart in a highly competitive industry.Worked closely with the set up and design team to make ZENfest and experiential event and not just your average festival.Have been featured in OK! Magazine and local news outlets. Show less

London, United Kingdom

www.zenapparel.co.uk! Zen Apparel is a high end menswear fashion label.

Started the role with just 3 people in the office and helped grow the agency to a team of 10. Assisted with securing them their biggest clients including Universal Studios, which I personally pitched for at the head office in London. Created and implemented advanced strategies for digital ads for all of their clients. Massively increasing their results and client retention rate. Clients included Universal, Davina McCall, Hencha Voigt, Ferne McCann, Alexandra Cane, Results With Lucy now… Show more Started the role with just 3 people in the office and helped grow the agency to a team of 10. Assisted with securing them their biggest clients including Universal Studios, which I personally pitched for at the head office in London. Created and implemented advanced strategies for digital ads for all of their clients. Massively increasing their results and client retention rate. Clients included Universal, Davina McCall, Hencha Voigt, Ferne McCann, Alexandra Cane, Results With Lucy now Results Wellness Lifestyle and more.Became part of the executive team where we would plan all accounts, create forecasts and budget allocations for each department.Pitched and secured majority of new business while I was in my role. Developed unique and bespoke account monitoring systems for all clients to properly manage and optimise all paid advertising and to stay ahead of the game.Implemented advanced tracking across all clients using Google Tag Manager.Built marketing strategies for agencys' key accounts. Which formed a brand playbook and strategy document:- Market & competitor analysis: SWOT & Pestle.- Market positioning & Product lifecycle breakdown.- USP translation into testing variables through campaigns.- Value proposition- Forecasts based on conservative estimates meant we would usually overdeliver - playing the long game exceeding client expectations resulting in the client's delight with progress.- Campaign breakdown per QuarterBuilt a marketing department from the ground up, assisting the CEO with hiring the right roles fro the job and ensuring results were kept at a high and consistent level. Show less

Bachelor Of Arts (B.A.), Drawing, 2:2

Activities and Societies: Rugby spent the first year exploring ourselves as Artists which led to an exhibition at the end of the year.

Art Foundation Course, Art And Design, Pass

Activities and Societies: Rugby and Football.

A Levels, Art/Art Studies, General

Activities and Societies: Rugby.