Sam Cave-Penney
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Sam Cave-Penney Email & Phone Number

Chief Growth Officer at CreateFuture
Location: London, England, United Kingdom 12 work roles 1 school
1 work email found @kinandcarta.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Growth Officer
Location
London, England, United Kingdom
Company size

Who is Sam Cave-Penney? Overview

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Quick answer

Sam Cave-Penney is listed as Chief Growth Officer at CreateFuture, a with 1211 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at kinandcarta.com and a matched LinkedIn profile for Sam Cave-Penney.

Sam Cave-Penney previously worked as Executive Managing Director - Global Operations at Kin + Carta and Chief Of Staff at Kin + Carta Europe. Sam Cave-Penney holds Business & Marketing Management (Ba Hons), Business Administration And Management, General from Oxford Brookes University.

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*@kinandcarta.com
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Profile bio

About Sam Cave-Penney

Sam Cave-Penney is a Chief Growth Officer at CreateFuture. He possess expertise in strategy, business strategy, business development, management, business planning and 18 more skills.

Listed skills include Strategy, Business Strategy, Business Development, Management, and 19 others.

Current workplace

Sam Cave-Penney's current company

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CreateFuture
Createfuture
Chief Growth Officer
London, GB
Website
Employees
1211
AeroLeads page
12 roles

Sam Cave-Penney work experience

A career timeline built from the work history available for this profile.

Executive Managing Director - Global Operations

Current

London, England, United Kingdom

We are a 2,000-person strong technology, data and experience consultancy. We are B Corp certified and believe in business as a force for good. My role has global accountability for our CDS (IT), HR Operations, Procurement, Executive Experience team, and the Business Process Office, in addition to the overall leadership of our Operations Platform.At Kin + Carta we are constantly expanding, so I imagine this list will be out of date any day now but, we currently are present in 17… Show more We are a 2,000-person strong technology, data and experience consultancy. We are B Corp certified and believe in business as a force for good. My role has global accountability for our CDS (IT), HR Operations, Procurement, Executive Experience team, and the Business Process Office, in addition to the overall leadership of our Operations Platform.At Kin + Carta we are constantly expanding, so I imagine this list will be out of date any day now but, we currently are present in 17 cities across the globe;• Amsterdam• Athens• Bogotá• Buenos Aires• Chicago• Denver• Edinburgh• Kosovo• Liverpool• London• Manchester• New York• Portland• San Francisco• Skopje• Sofia• Veliko Tarnovo Show less

Sep 2022 - Present

Chief Of Staff

London

Kin + Carta is a global digital transformation company. We believe technology can make the world work better, and we exist to make that happen. By bringing together industry-leading strategists, designers, techies, and marketeers, we enable our clients to shape, validate and execute their digital strategy. We uniquely have market-leading capabilities in both setting the strategy and making it a reality.As Chief of Staff, I’ll be providing leadership for programmes of work that do not… Show more Kin + Carta is a global digital transformation company. We believe technology can make the world work better, and we exist to make that happen. By bringing together industry-leading strategists, designers, techies, and marketeers, we enable our clients to shape, validate and execute their digital strategy. We uniquely have market-leading capabilities in both setting the strategy and making it a reality.As Chief of Staff, I’ll be providing leadership for programmes of work that do not fit neatly into the organisation's directorates, collaborating with our Global Chief Strategy Officer in translating strategy into execution and working closely with the European CFO lead supporting initiative owners in defining initiative scope and objectives, KPIs. Show less

Sep 2020 - Oct 2022

Head Of Business Operations

London

Kin + Carta brings together the specialism of boutique agencies, with the scale and rigour of an enterprise. We do this by arranging ourselves under autonomous pillars:- Advise: tech-driven management consultants- Create: digital design and software engineers- Connect: data-driven marketing and customer experienceCreate builds technology that makes the world work better for organisations including Tesco, Ford, Unilever and Visa. Whilst we made our name (literally) as… Show more Kin + Carta brings together the specialism of boutique agencies, with the scale and rigour of an enterprise. We do this by arranging ourselves under autonomous pillars:- Advise: tech-driven management consultants- Create: digital design and software engineers- Connect: data-driven marketing and customer experienceCreate builds technology that makes the world work better for organisations including Tesco, Ford, Unilever and Visa. Whilst we made our name (literally) as experts in mobile, today we create digital products and services across a wide range of technologies and devices.I lead Business Operations, a team dedicated focus to ensure a highly efficient, low-friction business operating model.Responsibilities-• Business strategy and alignment• Driving operational efficiency and value• Contracts Management• Legal Affairs• Risk & Compliance* Eliminating Waste• IT & Security• Finance Support & Commercial Stewardship Show less

Feb 2020 - Sep 2020

Head Of Business Operations

London, United Kingdom

A new strategic leadership role with a dedicated focus to ensure a highly efficient, low-friction business operating model. This role is a single point of accountability for ensuring our business operating model runs efficiently, providing leadership and direction for the efficient execution of our core business operations and processes. This includes taking ownership for scaling our business operations for both the current London office and for new office expansion in other regions… Show more A new strategic leadership role with a dedicated focus to ensure a highly efficient, low-friction business operating model. This role is a single point of accountability for ensuring our business operating model runs efficiently, providing leadership and direction for the efficient execution of our core business operations and processes. This includes taking ownership for scaling our business operations for both the current London office and for new office expansion in other regions. Responsibilities-• Business strategy and alignment• Driving operational efficiency and value• Contracts Management• Legal Affairs• Risk & Compliance* Eliminating Waste• IT & Security• Finance Support & Commercial Stewardship Show less

May 2019 - Feb 2020

Client Partner

London, United Kingdom

TAB is a highly focused technology partner for an array of top organisations across a number of industries. We are considered the UK’s largest and most experienced team of mobile experts, but also provide our partners with digital and strategic solutions across all platforms.Responsibilities-• Leading TAB’s new business activity• Managing the new business team with responsibility for overall target• Reporting and Forecasting• Training, coaching and mentoring• New… Show more TAB is a highly focused technology partner for an array of top organisations across a number of industries. We are considered the UK’s largest and most experienced team of mobile experts, but also provide our partners with digital and strategic solutions across all platforms.Responsibilities-• Leading TAB’s new business activity• Managing the new business team with responsibility for overall target• Reporting and Forecasting• Training, coaching and mentoring• New client sales and pitch leadership• Commercial agreements• Client commercial proposals and scopingAchievements-• 21 new clients signed including, Dunnhumby, EDF, First Group, ING, Kingfisher, Santander, Shell, Telegraph and Tesco• Average Revenue contribution from of each the 21 signed clients >£1.6m• Signed TAB’s first ever international client• Managing TAB’s key commercial partnership with Apple Show less

Nov 2015 - Apr 2019

Commercial Director, Airdressing

London, United Kingdom

From the London 2012 Olympics to the Tour de France, Bay Media has become the preferred partner for the world’s biggest events, leading brands and local authorities.Research has proven that raised media leads to a 2.5 x higher memory recall rate than that at ground level. Bay Media’s entire media portfolio is raised, making us a key choice for advertisers.We are the exclusive European distributors for Britten - the largest Street Dressing company in the USA, and we are also… Show more From the London 2012 Olympics to the Tour de France, Bay Media has become the preferred partner for the world’s biggest events, leading brands and local authorities.Research has proven that raised media leads to a 2.5 x higher memory recall rate than that at ground level. Bay Media’s entire media portfolio is raised, making us a key choice for advertisers.We are the exclusive European distributors for Britten - the largest Street Dressing company in the USA, and we are also major product innovators and patent holders in our own right.Our aim is to transform the look of city streets and large indoor spaces in the most inspirational way possible, creating incredible experiences and memories.Responsibilities-• Launching the AirDressing product across Europe• Forming partnerships with major property owners, principally in the UK but also possibly across Europe• P&L ownership• Proposition development• Creating and maintaining Bay Media’s profile at national events on behalf of AirDressing, including speaking at targeted conferences and video productionsAchievements-• Launch of AirDressing product with 11 installations across the UK• Commercial partnerships formed with Westfield, CBRE and Land Securities• AirDressing featured in industry press Show less

Mar 2014 - Nov 2015

Commercial Director

Not-Another-Bill

London, United Kingdom

An online start-up with 1,500 paying subscribers who receive monthly gifts in the post.Responsibilities-• Developing the 2014 marketing plan covering a variety of on and off-line channels• Customer analytics and segmentation• P&L, cash flow management and financial reporting• Marketing and sales partnerships• Online customer journeysKey achievements-• Launched new subscriber acquisition channels helping to deliver a 95% increase in customer numbers versus… Show more An online start-up with 1,500 paying subscribers who receive monthly gifts in the post.Responsibilities-• Developing the 2014 marketing plan covering a variety of on and off-line channels• Customer analytics and segmentation• P&L, cash flow management and financial reporting• Marketing and sales partnerships• Online customer journeysKey achievements-• Launched new subscriber acquisition channels helping to deliver a 95% increase in customer numbers versus a 24% increase in previous period• >200% improvement in conversion rate following implementation of new customer sign-up journey• Led the transition to a new platform for the online shop tripling like-for-like revenue• Established and managed brand partnerships with Selfridges, Condé Nast, Milka and Dorset Cereals Show less

May 2013 - Mar 2014

Head Of Marketing

British Gas Business Services

This business covers new energy technology, consulting and large-scale servicing contracts selling into SMEs, Corporates local and national government.Responsibilities- • Management of all marketing channels- literature, online, white papers and events • Construction of pitch documents on high-value contracts (>£3m)• Owner of marketing budget (c.£1m)• All customer acquisition and retention planning and forecasting• Proposition development• Management of the… Show more This business covers new energy technology, consulting and large-scale servicing contracts selling into SMEs, Corporates local and national government.Responsibilities- • Management of all marketing channels- literature, online, white papers and events • Construction of pitch documents on high-value contracts (>£3m)• Owner of marketing budget (c.£1m)• All customer acquisition and retention planning and forecasting• Proposition development• Management of the marketing and bid management team, 17 FTEKey achievements-• Secured £42m in new business wins in 2012 • Measured a 40% increase in likelihood to buy through a marketing campaign• Delivered over 70 customer engagement events• Negotiated the industry’s first endorsement of a proposition by a leading representative body• Five new propositions launched delivering c.£20m in revenue Show less

Feb 2010 - Apr 2013

Head Of Strategy

Energy supply provider to over 1m UK companies.Responsibilities-• All strategic planning • Chairing of the monthly performance management meetings reviewing the end-to-end value chain and customer journey• Construction of the annual sales plan covering multiple channels and including the data allocation process and prioritisation • Day-to-day management of the 12-person Business Analytics team and 3-person strategy teamKey achievements-• Ran strategic… Show more Energy supply provider to over 1m UK companies.Responsibilities-• All strategic planning • Chairing of the monthly performance management meetings reviewing the end-to-end value chain and customer journey• Construction of the annual sales plan covering multiple channels and including the data allocation process and prioritisation • Day-to-day management of the 12-person Business Analytics team and 3-person strategy teamKey achievements-• Ran strategic planning and delivery process leading to a 30% increase in customer LTV and 185% growth in business unit revenue• Drove a 12% operational efficiency improvement through the delivery of a key change programme Show less

Nov 2007 - Feb 2010

Online Strategy Manager

Sitting within British Gas’ marketing directorate the online team had responsibility for all consumer-facing websites.Responsibilities-• Alignment of British Gas’ online strategy to wider business changes• Owner of the multi-channel £1.5m marketing plan to promote self-service • Accountable for the UX workstream of the £3m website re-buildKey achievements-• Delivered a 1.2m increase in online self-serve customers• Successful delivery of new customer journeys… Show more Sitting within British Gas’ marketing directorate the online team had responsibility for all consumer-facing websites.Responsibilities-• Alignment of British Gas’ online strategy to wider business changes• Owner of the multi-channel £1.5m marketing plan to promote self-service • Accountable for the UX workstream of the £3m website re-buildKey achievements-• Delivered a 1.2m increase in online self-serve customers• Successful delivery of new customer journeys leading to greater customer engagement and self-serve on the website• Development of British Gas’ online proposition with c.150, 000 customer sign-ups Show less

Mar 2005 - Nov 2007

Centrica General Management Graduate Scheme

+ Management of contact centre based in Cape Town- Managing 45 employees+ Business Analysis of key customer service metrics+ Management of team responsible for driving customer retention

Sep 2003 - Mar 2005
Team & coworkers

Colleagues at CreateFuture

Other employees you can reach at kinandcarta.com. View company contacts for 1211 employees →

1 education record

Sam Cave-Penney education

FAQ

Frequently asked questions about Sam Cave-Penney

Quick answers generated from the profile data available on this page.

What company does Sam Cave-Penney work for?

Sam Cave-Penney works for CreateFuture.

What is Sam Cave-Penney's role at CreateFuture?

Sam Cave-Penney is listed as Chief Growth Officer at CreateFuture.

What is Sam Cave-Penney's email address?

AeroLeads has found 1 work email signal at @kinandcarta.com for Sam Cave-Penney at CreateFuture.

Where is Sam Cave-Penney based?

Sam Cave-Penney is based in London, England, United Kingdom while working with CreateFuture.

What companies has Sam Cave-Penney worked for?

Sam Cave-Penney has worked for Createfuture, Kin + Carta, Kin + Carta Europe, Kin + Carta Create, and Tab (The App Business).

Who are Sam Cave-Penney's colleagues at CreateFuture?

Sam Cave-Penney's colleagues at CreateFuture include Federico Santiago Fluxa Cordoba, Mark Ritchie, Geo Thompson, Stina Fejzullahu, and Petar Bakovski.

How can I contact Sam Cave-Penney?

You can use AeroLeads to view verified contact signals for Sam Cave-Penney at CreateFuture, including work email, phone, and LinkedIn data when available.

What schools did Sam Cave-Penney attend?

Sam Cave-Penney holds Business & Marketing Management (Ba Hons), Business Administration And Management, General from Oxford Brookes University.

What skills is Sam Cave-Penney known for?

Sam Cave-Penney is listed with skills including Strategy, Business Strategy, Business Development, Management, Business Planning, Marketing, Crm, and Business Analysis.

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