Samantha C. Email & Phone Number

Baltimore, Maryland, Us

Instrumental in enhancing brand strategy and creating innovative content that cohesively communicates OPTAVIA's mission and brand values across multiple channels. Developed and executed integrated marketing campaigns, business incentives and key marketing moments to drive engagement, affinity and build a strong sense of community with customers. Tracked and analyzed results, implementing changes as necessary to ensure an optimal customer experience across all platforms. Successfully managed multiple projects and cross-functional teams, advising on public relations campaigns, corporate announcements, product launches, events, digital products, and social media, elevating the brand to the next level. Managed direct reports, external vendors and budgets.

Bentonville, Arkansas, Us

Served as agency lead on all public relations and strategic communication needs upon its expansion in North America. Applied business insight to identify market changes and executed responsive strategies to address customer needs. Offered strategic counsel and shaped multi-channel communication efforts for key Bentonville clients, including The Runway Group.

Fayetteville, Ar, Us

Counsel/Client Service Managed day-to-day client activities, including research, planning, implementation and evaluation of public relations activities, focusing on alignment with clients on key messages, content development, media relations strategy, deadlines and post-campaign results and key learnings.Media Relations Offered client counsel regarding media strategy, provided placement strategy and set direction for various PR campaigns for Walmart, P&G, Del Monte, among other agency clients. Demonstrated effective knowledge of earned and paid media, including print, digital, and social media placements. Secured positive and consistent media coverage in targeted, national and local outlets, as identified by clients. Account Management Managed three or more team members, serving as a professional development coach. Assisted in planning and management of campaign budgets and staff resources. Gathered post-campaign insights and key findings from media coverage, as well as billing and reporting for retainer clients.

Counsel/Client Service Managed day-to-day client activities, including research, planning, implementation and evaluation of public relations activities, paying careful attention to budgets, resources, deadlines and client records. Prepared effective, comprehensive public relations programs and plans that are well organized and well written, with detailed time and dollar budgets that are appropriate to client needs and reasonable with regard to resource utilization.Media Relations Offered client counsel regarding media strategy; provides placement strategy and set direction for various programs. Demonstrated effective knowledge of print, digital, and social media, particularly those that impact client activities. Secured positive and consistent print and broadcast coverage in top-tier outlets.Account Management Managed three or more team members; served as professional development coach. Managed budget and staff resources. Supported billing, accounting and reporting procedures for clients.New Business DevelopmentIdentified new business prospects and developed new client relationships within a defined geography or market. Developed innovative proposals and delivered strategic new business presentations to small and large groups.HighlightsSignificantly reshaped and improved media coverage of San Francisco’s Union Bank in the wake of recent mergers and acquisitions with two smaller banks in Northern California and in the Pacific Northwest.Leveraged Clorox Fresh Step’s ongoing partnership with The American Society for the Prevention of Cruelty to Animals (ASPCA) to create an integrated marketing campaign; issued a nationwide call to action to 150 local market shelters asking they offer fee-waived cat adoptions during Adopt-A-Shelter-Cat Month. Consumers were encouraged to support the cause via Fresh Step’s Facebook page to trigger a larger donation from Fresh Step to ASPCA.

New York, Ny, Us

Media Relations Promoted positive images of clients and spokespeople across channels such as print, online, social, and broadcast. Fostered media relationships and secured feature coverage with top-tier lifestyle, food, technology, and travel media. Secured positive and consistent announcement and issue-driven coverage in top-tier publications such as Dow Jones, Inc., TIME, Reuters, USA Today, and Washington Post. Garnered extensive broadcast coverage on CNBC, Martha Stewart, TODAY, Weekend TODAY, and segments on local TV affiliates. Owned all consumer and business media tours for senior executives seeking to share business updates, tease new products, or serve as spokesperson for a specific activation. Coverage was evaluated on “quality” key messages and brand voice vs. quantity. Conducted media training sessions with all executives/spokespeople before any interviews or live segment.Content Development Drafted PR plans, press releases, bios, monthly client reports, media alerts, product fact sheets, key message documents, corporate bios, talking points, and pitches tailored to specific audiences. Developed content for inclusion in PR programs like brochures, press kit (traditional and electronic) components, VNR/ANR/b-roll scripts, with specialty in highlight reel creation post campaign. HighlightsCultivated ongoing relationships with top-tier business press to realize increased cooperation and endless press coverage for Peet’s Coffee & Tea during its initial public offering; recognized as finalist for 2001 Gold S.A.B.R.E. Award, IPO Category.Significantly reshaped and improved mainstream media coverage of Microsoft in the wake of damaging anti-trust settlement-related media coverage.Developed grassroots PR program for Microsoft Community Affairs; utilized creative media strategies to earn attention and coverage in targeted regional markets. Secured multiple segments on the TODAY Show and Weekend TODAY for non-profit organization, Outward Bound.