Senior Analytics Manager
Current• Conducted marketing & audience research on hundreds of clients to accurately target qualified leads and drive business growth• Uploaded, monitored, and optimized Facebook, Instagram, and Google ad campaigns to drive qualified prospects to over 100 fitness franchisees across the nation• Optimized and redistributed an excess of $40,000 in digital advertising spend per week to the highest performing strategies to ensure maximized client success• Presented data and efficiently communicated findings directly to clients (avg. of 10-15 analytics presentations per week) to showcase tangible results across digital platforms• Prepared and revised reports utilizing Meta Ads Reporting, Offline Results, CRM Data, and advanced tactics in Excel to showcase creative trends for our corporate partners• Collaborated proactively with team members to prepare solutions to ensure our team stayed on track to hit KPI goals • Effectively managed client budgets, reports, and ad/promotion schedules• Examined a variety of client data across POS, CRM, and lead-management software to create data-driven digital campaign strategies