Supporting the company with board development, sales & marketing, product development, industry and cross-industry relations, social and environmental impact efforts, networking and events.

Sam De La Paz - Sales & Marketing Manager at 421 Group & CoMission - Founder at RizeWize & GreenWave Consulting LLC.Sam hails from Mendocino County, CA. He often says, “I grew up around Cattle, Construction and Cannabis. I chose the path that I knew would truly change the world!” As a long time Cannabis industry expert and lifelong study of Psychology and Philosophy. Sam evolved into an adept Social being. He decided to “Crawl out of the Canopy” and left the renowned hills of the Emerald Triangle to serve the sacred plant, and its pioneers, in ways that really utilized his personal strengths. Sam found his calling in Business Development, Strategic Planning, Marketing, Innovative Solutions Design, Sales and Cross-Industry Relationship Building. Meanwhile, becoming increasingly involved in policy-work and advocacy led Sam to be honored with the appointed roles of: VP of the Hessel Farmers Grange (first Cannabis & Hemp Farmers Grange in the US) - Sonoma County Regional Chair on Origins Council’s Regional Council (currently in Dec of 2021 the largest member-based Cannabis organization in California. He has been an ally and liaison of the Legacy Cannabis community on multiple fronts. While also advising for several non-profits that are focused on circular economics, environmental responsibility and social good across the world.“Exponential Growth is achieved when we work TOGETHER, for we then double and quadruple our value/s.” -Sam De La Paz

Networking for the Visionary’s, the Integrators, The Game Changers. Harnessing your deepest values as your catalyst for success.

Estimates always free, let’s talk about it.

Creating the “New Normal”, as a city lifestyle publication with a pro Cannabis stance. We support our local communities, from small businesses to industry leaders. Restaurant owners to destination locations. We thrive on relationship building, community creation and inclusion.

We believe that through ethical stewardship, Cannabis has the power to change the world. Acting as a nexus in the supply chain, we empower the industry through ethical and sustainable practices along with strategic partnerships. It takes a Village and we are always stronger together! Please reach out with any questions at all.