Sam Diaz is a communications professional whose extensive background in technology journalism is defining new, non-traditional roles where strong content plays a key role in meeting corporate objectives.My journalistic expertise developed and matured in some of the nation's most influential newsrooms. I covered the rise of the Internet for the San Jose Mercury News, the globally recognized Newspaper of Silicon Valley, during the dot-com boom (and bust) era in the late 1990s. At the Washington Post, I worked with reporters to shape business technology coverage out of the nation's capital and started the newspaper's first technology blog and podcast. As a ZDNet Senior Editor, I offered (nearly) around-the-clock commentary and analysis of the tech industry - from product launches, new initiatives, competitive analysis and financial performance.In early 2011, I launched a consulting firm that offered media training, ghost writing, and social media services. I also regularly moderated panels, spoke to audiences, judged technology and writing competitions and was quoted as a technology and social media expert for print, television, radio and online news outlets. In early 2012, I shifted from the News business to the world of corporate marketing, leading a team at Broadcom to develop a digital content strategy that included a new blog network and expanded social media presence. In early 2016, I joined HP Inc.'s Corporate Communications team, where I am responsible for the reinvention of the online newsroom and digital content. Specialties: I am a strong verbal and written communicator, I am an expert on most facets of the technology industry, from product news and technology trends to company financials and competitive strategies. I also have experience as on-air talent for radio/podcast segments, as well as online video - both in-studio and on-site.The opinions expressed here are my own and do not represent those of my employer.