Senior Marketing Strategist
Current877 is a Lincoln marketing agency focusing on combining award-winning creative with thoughtful strategy to produce powerful results.Client Facing - Created KPI-centered marketing strategies and campaigns for both B2C and B2B clients, ranging in size from $350k to over $40 million in ARR - Developed a “Funnel Audit” product that was used to increase client engagement levels - Created campaign messaging and strategy for three Board of Education candidates (two… Show more 877 is a Lincoln marketing agency focusing on combining award-winning creative with thoughtful strategy to produce powerful results.Client Facing - Created KPI-centered marketing strategies and campaigns for both B2C and B2B clients, ranging in size from $350k to over $40 million in ARR - Developed a “Funnel Audit” product that was used to increase client engagement levels - Created campaign messaging and strategy for three Board of Education candidates (two write-in and one ballot candidate) and won all three seats against board incumbents and other ballot candidates. - Managed client SEO and PPC, developed marketing strategy, developed multi-channel campaigns, designed marketing/sales funnels, and performed other marketing tasks - Industries Served: Food Co-Manufacturing, Private Label Food, CBD/Cannabis, Commercial Real Estate, Consumer Banking, Custom Automotive, Pools & Spa, Seasonal Events, PAC & Political Campaign Strategy, Restaurant Supply, and othersInternal - Revamped top of funnel sales process increasing conversion rates and depth of existing client engagement - Designed and tested cross-team workflows and processes - Created a client database (Notion) complete with meeting notes, projects, client assets, content calendars, and more - Defined SEO, PPC, and marketing strategy products and contractor processes Show less