Samee Peracha Email & Phone Number

Lahore, Punjab, Pakistan

Developed and implemented comprehensive brand guidelines and marketing strategies for NETSOL’s API-first solutions marketplace, Appex Now.Achieved significant increases in Marketing Qualified Leads (MQLs) and reduced Customer Acquisition Cost (CAC) through targeted marketing initiatives.Organized webinars in collaboration with leading market associations, enhancing product visibility and driving demand.Successfully managed the simultaneous launch of multiple products under Appex Now, resulting in substantial market penetration.Automated email marketing campaigns via HubSpot, leading to a marked increase in lead engagement.Executed multichannel marketing strategies across platforms such as LinkedIn, email, Google, and YouTube, optimizing marketing funnel performance and boosting conversion rates.Played a pivotal role in transforming NETSOL’s brand perception from a legacy system provider to a modern SaaS software leader in the UK market.

Lahore, Punjab, Pakistan

In my role at NETSOL, I led the development of brand guidelines and marketing plans for Appex Now, the API-first marketplace, and successfully launched it, significantly boosting brand awareness. I orchestrated comprehensive 360-degree campaigns, achieved first-page Google rankings through SEO-driven blogging, and optimized LinkedIn campaigns, increasing the click-through rate from 0.34% to 1.37% in four months. I also organized successful global launch events, crafted persuasive presentations, supported various departments, initiated a rebranding effort, and produced investor relations materials to enhance stakeholder confidence and align strategic objectives.

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

-Developed marketing strategies for US based client for effective marketing communications -Develop ad copies and designs for social media. optimized for maximum reach-Launch digital media ads with multiple placements and campaigns for maximum brand awareness and website conversions

Karāchi, Sindh, Pakistan

ELP-Multichannel Marketing, ICI Pakistan Pharmaceuticals (2021)Project assigned: ICI Health Hub - Launch Communication lead.- Created portal structure to ensure a streamline customer/HCP journey experience.- Created pre-launch, launch and post launch communication plans.- Negotiated with marketing agencies for contracts up to PKR 6Million.- Created marketing training plans to ensure all marketing team is on the same page for their campaigns

Karachi

-Regulated all the club finance related activities including operating cash outflows and sponsorship cash inflows

Islamabad

-Launched a 360-degree campaign for SIH's liver transplant facility to raise awareness about the facility -Co-ordinated with the AM in digital content creation. Planned and created ads for television as well as social media to ensure digital media presence. -Collected data for over 200 Gastroenterologists from all over Pakistan to take them onboard with SIH’s liver transplant facility and collaborate. -Accompanied the whole team in the Liver Transplant one-day clinic conducted in Faisalabad for lead generation

Islamabad, Pakistan

-Supervised the essentials needed by the L&T to ensure smooth planning and avoid unnecessary delays-Initiated a simple and effective inventory management system on MS Excel to keep track of supplies and cost associated with new procurements. -Assigned an additional responsibility as “manager schools” during the project "TFP Summer School 2019". Led the physical effectiveness inside the school premises.