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Sameeh Shannik Email & Phone Number

Sales Director ( Beverage) at Sunich Group
Location: Riyadh, Saudi Arabia 13 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Sales Director ( Beverage)
Location
Riyadh, Saudi Arabia
Company size

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Sameeh Shannik is listed as Sales Director ( Beverage) at Sunich Group, a with 41 employees, based in Riyadh, Saudi Arabia. AeroLeads shows a matched LinkedIn profile for Sameeh Shannik.

Sameeh Shannik previously worked as Head of Sales at Saadeddinpastry and Brand Sales Manager (Kinza) at Al Jameel International Co. Ltd. Sameeh Shannik holds Ba, Marketing, 79 from Qudes Open Unversity.

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Sunich Group

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Profile bio

About Sameeh Shannik

Result-driven senior sales and marketing management professional with 25 years of extensive experience in FMCG + F&B industry demonstrating core expertise in Business Development, Distribution, Trade Marketing, Key Account Management, Relationship Building and Staff Supervision. Consistently grew position wise; achieved set sales, marketing & revenue targets; managed bottom line efficiently; steered business drives in multiple markets; lead product launches; increased brand visibility; completed 360 degree exercise and delivered customer commitments. Strategic thinker and Profit Centre Head with excellent leadership, analytical, planning, problem solving, decision making, sourcing, client convincing, follow up, negotiation and business administration skills.Specialties: FMCG + F&B Distribution, Trade Marketing, Promotional planning, business expansion, Team builder.I’m broadly available and willing to move for the right full-time opportunity at senior management level

Listed skills include Competitive Analysis, Sales Operations, Key Account Management, Fmcg, and 42 others.

Current workplace

Sameeh Shannik's current company

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Sunich Group
Sunich Group
Sales Director ( Beverage)
Oman
Website
Employees
41
AeroLeads page
13 roles

Sameeh Shannik work experience

A career timeline built from the work history available for this profile.

Head Of Sales

Riyadh, Saudi Arabia

1-Planning and implementing strategies to drive sales of local products .2- Defining objectives of the year3- Setting targets and forecasts (volume and sales) .4- Planning customers’ contracts.5- Establishing a continuous improvement process .6- Evaluating profitability for markets on a regular basis.7- Selecting priority market and allocating resources based on selected criteria.8- Preparing sales and marketing development plan for key customers.9- Helping in planning the local sales policies and marketing steps.10- Exploring potential markets to increase sales.11- Exploring and expanding the business in new markets.12- Focusing on high return regions and improving the profitable growth of.13- Negotiating quantities and prices.14- Coordinating with the General Manager to provide discounts.15- Doing the proper follow-up to collect money on time.16- Developing relationships with customers to ensure our products / services are meetingtheir expectations.17- Following-up on the execution of the customers’ contracts.18- Developing distributive profiles (coverage, marketing activities).19- Coordinating with concerned departments and people to ensure stock’s availability andfollowing-up on the shipping process to ensure timely and accurate delivery.20- Maintaining excellent relationships with distributor’s management and employees.

Brand Sales Manager (Kinza)

Jeddah, Saudi Arabia

Develop long term Sales & Marketing forecast for Company. 2- Develop strategic Sales and Marketing plans to ensure long term growth. 3- Develop Sales and Marketing Budget. 4- Liaises with Head of Supply Chain to identify textile price, quantity and qualities to ensure achieving high profits. 5- Identify new sales opportunities to increase market share and improve profitability. This includes proposing geographic expansions, opening new branches, etc. 6- Develop and lead the sales function to achieve targeted sales volume & liaising with Supply chain to ensure product available to meet the anticipated demand. 6- Improve distribution channels, develops new markets & outlets domestically. 7- Develop a strong relationship with local traders and Industrial customers. 8- Develop high customer service culture in the company branches to maintain & improve the range of customers. (E.g. through, loyalty programs and incentives). 9- Monitor performance against plans & takes appropriate action as required. 10- Determine market demands and ensure product availability in wholesales and sales branches. 11- Lead, develops & appraises team by carrying out coaching and performance appraisals as per approved system to ensure all team members are effective in their job roles. 12- Ensure Marketing plans and researches are effectively implemented in order meet Company strategy.

Sep 2018 - Apr 2021

Regional Sales Manager

Riyadh, Saudi Arabia

1-Set weekly objectives and plan, organize, direct and control SM to meet their objectives 2- Monitor the listing of all SKUs in all key outlets, and revise and validate justifications for outlets with limited listings. 3- Consult with Marketing Team and agree on proper action whenever competitors are actively disturbing the company’s market position (New product releases, product line extensions, price changes, in-store activities.....) 4-Track market visit findings, improvement points and progress, and provide on the job coaching for SM and Key Account Managers. 5- Track sales expenditures by branch 6- Track and evaluate market variables and dynamics and set strategy accordingly 7- Directs the preparation and implementation of short-term and long-range plans and budgets, based on broad corporate goals, in order to optimise the achievement of revenue, profit and growth targets. 8- Review progress towards quarterly set sales targets and cascade corrective actions to SM if needed. 9- Conduct quarterly business review presentation with CEO and in front of SMT 10- Use SMART yearly objectives to help KAMs maximize their personal potential 11- Maintain a self development program. Constantly striving toward continuing professional growth. Work to improve sales skills, managerial skills, business skills and product knowledge. 12- Ensure training needs are communicated to SDTM and that training delivered to the people who need it 13- Actively work on developing staff and identifying high potentials and Conduct probation and formal performance appraisal in line with company guidelines 14- Coach, counsel and discipline staff, providing constructive feedback to enhance performance

Jun 2014 - Aug 2018

Branch Sales Manager ( Tobacco Business)

Jiddah,Saudi Arabia

1.Putting targets and distributes it among team members. 2.Following up target achieving and make the necessary procedures to correct the status. 3.Coaching, training and developing all team members. 4.Following up KPI (key performance indicators) to insure achieving targets. 5.Customers Demand forecasting. 6.Translate marketing strategy into regional strategy. 7.Develop and implement a distribution and coverage plan for the region. 8.Ensure that all goals and objectives of products availability, coolers, Plano grams, quantities, products rotation quality and expiry date (FIFO) are achieved for the region 9.Coordinate implementation of brand plan and trade programmers. 10.Ensure that unit Managers are quickly react against competitive threats and customers problems in their areas. 11.Develop regional team through on-job training, motivation and time management. 12.Control the cost and manage the productivity of the region (trade spend effectiveness in the region) 13.Develop business relationship with target trade partners within the region. 14.Responsible for all products categories (fresh &UHT). 15.Responsible for all channels (K/A, Retail, W/S, catering and hotels). 16.Set weekly and monthly supervision plans to USM and SS. 17.Re-designing all routes. 18.Reporting to sales director. 19.Responsible for all area activities (sales & administration). 20.Build new strategy for distribution in area. 21.Set monthly growth goals. 22.Set supervision plans. 23.Set & execute Training programs for sales team in (selling skills, time management, supervision skills & how to manage sales force). 24.Drive retail share percentage to 77% from 30% during nine months. 25.Distribute quota, budget. 26.Designing territories. 27.Make all kind of reports & presentations. 28.Motivate work team.

Feb 2010 - May 2014

Distribution Sales Manager

Uae

1-Set weekly objectives and plan, organize, direct and control SM to meet their objectives2- Monitor the listing of all SKUs in all key outlets, and revise and validate justifications foroutlets with limited listings.3- Consult with Marketing Team and agree on proper action whenever competitors areactively disturbing the company’s market position (New product releases, product lineextensions, price changes, in-store activities.....)Track SM market visit findings, improvement points and progress, and -4provide on the job coaching for SM and Key Account Managers.5- Track sales expenditures by branch6- Track and evaluate market variables and dynamics and set strategy accordingly7- Directs the preparation and implementation of short-term and long-range plans andbudgets, based on broad corporate goals, in order to optimise the achievement of revenue,profit and growth targets.8- Review progress towards quarterly set sales targets and cascade corrective actions toBMs if needed.9- Conduct quarterly business review presentation with CEO and in front of SMT10- Use SMART yearly objectives to help KAMs maximize their personal potential11- Effectively manage expenditures to maximize ROI on customer level.12- Maximize sales organization P&L by reducing the cost of sales and maximizing therevenue by customer.13- Maintain a self development program. Constantly striving toward continuingprofessional growth. Work to improve sales skills, managerial skills, business skills andproduct knowledge.14- Ensure training needs are communicated to SDTM and that training delivered to thepeople who need it15- Actively work on developing staff and identifying high potentials and Conduct probationand formal performance appraisal in line with company guidelines16- Coach, counsel and discipline staff, providing constructive feedback to enhanceperformance

Jan 2007 - Jan 2010

Business Development Manager

Uae

1-Planning and implementing strategies to drive sales of local products .2- Defining objectives of the year3- Setting targets and forecasts (volume and sales) .4- Planning customers’ contracts.5- Establishing a continuous improvement process .6- Evaluating profitability for markets on a regular basis.7- Selecting priority market and allocating resources based on selected criteria.8- Preparing sales and marketing development plan for key customers.9- Helping in planning the local sales policies and marketing steps.10- Exploring potential markets to increase sales.11- Exploring and expanding the business in new markets.12- Focusing on high return regions and improving the profitable growth of.13- Negotiating quantities and prices.14- Coordinating with the General Manager to provide discounts.15- Doing the proper follow-up to collect money on time.16- Developing relationships with customers to ensure our products / services are meetingtheir expectations.17- Following-up on the execution of the customers’ contracts.18- Developing distributive profiles (coverage, marketing activities).19- Coordinating with concerned departments and people to ensure stock’s availability andfollowing-up on the shipping process to ensure timely and accurate delivery.20- Maintaining excellent relationships with distributor’s management and employees.

Jan 2003 - Feb 2007

Sales And Marketing Manager

Uae

1- Develop long term Sales & Marketing forecast for Company.2- Develop strategic Sales and Marketing plans to ensure long term growth.3- Develop Sales and Marketing Budget.4- Liaises with Head of Supply Chain to identify textile price, quantity and qualities toensure achieving high profits.5- Identify new sales opportunities to increase market share and improve profitability. Thisincludes proposing geographic expansions, opening new branches, etc.6- Develop and lead the sales function to achieve targeted sales volume & liaising withSupply chain to ensure product available to meet the anticipated demand.6- Improve distribution channels, develops new markets & outlets domestically.7- Develop a strong relationship with local traders and Industrial customers.8- Develop high customer service culture in the company branches to maintain & improvethe range of customers. (E.g. through, loyalty programs and incentives).9- Monitor performance against plans & takes appropriate action as required.10- Determine market demands and ensure product availability in wholesales and salesbranches.11- Lead, develops & appraises team by carrying out coaching and performance appraisalsas per approved system to ensure all team members are effective in their job roles.12- Ensure Marketing plans and researches are effectively implemented in order meetCompany strategy.

Feb 2001 - Jan 2003

Key Account Manager

Uae

1- Negotiates and arranges appropriate business development agreement with KeyCustomers.2- Prepares smart yearly objectives for the sales team.3- Develops the quarterly promotional plan on customers’ level.4- Updates monthly routing plans for sales representatives.5- Tracks sales expenditures by customer.6- Monitors SKUs’ visibility.7- Provides on the job coaching or sales team and merchandisers.8- Conducts daily inventory control.9- Organizes morning briefing with the sales team

Jan 2000 - Jan 2001

Brand Manager

Bahrain

1. Brand / Product Strategy and planning.2. Brand / Product profit responsibility .3. Consistent Competitor’s price / product map update4. Manage pricing across all sales channels5. Plan, monitor and review New Product launches6. Assume responsibility for forecasting by country7. Build category brands through consistent and controlled brand communications -produce & supply all .9. Communicate with external agency through professional briefs / establish qualitydeliverables through multi-concept submission / Negotiate agency rates and establishaccountability on quality/effectiveness/timely deliverables10. Coordinate the Marketing activities across channels/countries11. Manage budgeted marketing expenditures12. Ability to Monitor, train, and develop skills and knowledge .13. Monthly report on all activities conducted as well as performance against plan14. Update monthly purchase/sales/inventory plans and present it to management15. Agree KPI’s with Marketing Manager to monitor performance to plan

Jan 1999 - Dec 1999

Sales Supervisor

Uae

Develops an efficient region sales program to ensure the achievement of the targeted sales forecast. 2. Suggests efficient means for sales performance optimization. 3. Suggests any changes to the area sales strategy, policies and procedures in coordination with the sales manager. 4. Ensures the proper implementation of the established sales policies and procedures. 5. Coordinates and supervises the daily sales operations within the specified team and area. 6. Controls the sales representatives’ daily activities e.g. controls their scheduled journey itinerary, required report forms etc… 7. Controls the sales representatives’ performance through the comparison of targeted Vs actual productivity per brand and customer. 9. Monitors and follows-up all A/R related matters, in coordination with the sales representatives /or collectors

Jun 1996 - Dec 1998

Sales Executive

Uae

Present and sell company products and services to current and potential clients. 2. Prepare action plans and schedules to identify specific targets to project the number of contacts to be made. 3. Follow up on new leads and referrals resulting from field activity. 4. Identify sales prospects and contact these and other accounts as assigned. 5. Develop and maintain sales materials and current product knowledge. 6. Establish and maintain current client and potential client relationships. 7. Prepare paperwork to activate and maintain contract services. 8. Manage account services through quality checks and other follow-up. 9. Identify and resolve client concerns. 10. Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff. 11. Coordinate company staff to accomplish the work required to close sales. 12. Develop and implement special sales activities to reduce stock

May 1994 - May 1996

Sales Representative

Al Houtary Company

Iraq

Presents and sells company products to current and potential clients. 2.Prepares daily plans and pre-calling sheets according to the routing plan. 3.Build and manage a sales force and distribution network capable of marketing and selling the company’s full product 4.Forecasts sales volumes, profit margins, and net profit and achieve defined gross profit targets.5.Recommends promotional and advertising activities whenever it is needed.6.Collects payments from current accounts7.Conducts search on competitors’ new products and activities. 8.Assists in negotiating pricing, terms and conditions with distributors. 9.Reports and advises the management on the products range enlargement and development.10.Establishes sales objectives for the upcoming months

Mar 1993 - Mar 1994
3 education records

Sameeh Shannik education

Ba, Marketing, 79

Qudes Open Unversity

Activities and Societies: ..

Bachelor'S Degree, Finance

Medras Unversity

76%, High School

Sedeq High Secendry School
FAQ

Frequently asked questions about Sameeh Shannik

Quick answers generated from the profile data available on this page.

What company does Sameeh Shannik work for?

Sameeh Shannik works for Sunich Group.

What is Sameeh Shannik's role at Sunich Group?

Sameeh Shannik is listed as Sales Director ( Beverage) at Sunich Group.

Where is Sameeh Shannik based?

Sameeh Shannik is based in Riyadh, Saudi Arabia while working with Sunich Group.

What companies has Sameeh Shannik worked for?

Sameeh Shannik has worked for Sunich Group, Saadeddinpastry, Al Jameel International Co. Ltd, Al Rabie Saudi Foods Co, and Cigalah Group.

How can I contact Sameeh Shannik?

You can use AeroLeads to view verified contact signals for Sameeh Shannik at Sunich Group, including work email, phone, and LinkedIn data when available.

What schools did Sameeh Shannik attend?

Sameeh Shannik holds Ba, Marketing, 79 from Qudes Open Unversity.

What skills is Sameeh Shannik known for?

Sameeh Shannik is listed with skills including Competitive Analysis, Sales Operations, Key Account Management, Fmcg, Forecasting, Business Planning, Market Planning, and Sales Management.

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