Sameeksha Mehra Email & Phone Number

Gothenburg, Vastra Gotaland County, Sweden

I leverage a deep understanding of P&L systems to provide commercial insights and deliver sustainable solutions for overstock inventory. My expertise lies in implementing strategic approaches that maximize the value extraction of overstock items, ensuring their effective management as the final destination. Key responsibilities include: -Key Account Management across diverse channels, including offline and online marketplaces (dropship).-Increased revenue and profit by leveraging P&L systems and strategic leadership to manage overstock inventory.-Brand Perception Enhancement through strategic overstock management, emphasizing relevance, quality, and sustainability.-Waste Minimization and Sustainability: demonstrating responsible handling of overstock items.-Strategic Positioning: in response to market dynamics, identified alternative markets, and introduced innovative solutions.

Gothenburg, Vastra Gotaland County, Sweden

Within the B2B team, I spearheaded the development and execution of wholesale collections (pre-books and immediate), presented them to the customers during the sell-in phase. My role encompassed various responsibilities focused on achieving key performance indicators (KPIs) and driving success in merchandising management:-Boosted wholesale profitability by 25% through data-driven merchandising strategies and market analysis.-Drive new product launches for B2B; Seasonal Collection Curation, and presentation. -Multifunctional working formed close collaboration between B2B team and purchasing & planning teams.-Improved business growth by delivering data-driven solutions, identifying and handling issues, and requirements, resulting in streamlined processes.-Budget Management & Sales Analysis-Assortment Planning & Inventory Management

Gothenburg, Vastra Gotaland County, Sweden

Stockholm

Stockholm, Stockholm County, Sweden

-Paid Social marketing management for five markets: Sweden, UK, Germany, France, and Italy.-A/B testing-User journey mapping.-Campaign strategy, planning and monitoring.-Activation and optimization of campaigns across Meta, Snapchat, Tiktok, Outbrain, and LinkedIn,.-Performance tracking, evaluation, and reporting.-Analysed data on Looker and presented to stakeholders on a weekly basis.

Mumbai/Delhi

Successfully founded PinkBasket, a global semi-precious jewelry label, establishing a robust product range and a significant e-commerce retail presence. Demonstrated exceptional entrepreneurial skills and leadership in the establishment and growth of PinkBasket. Key achievements include:-End-to-End Management: including design, production, marketing, retail, and B2B interactions, leading a dedicated team of four members.-Customer Experience Mapping.-Website Development and Management on WordPress and Shopify platforms.-Conducted in-depth data analysis and Return on Ad Spend (ROAS) analysis, refining strategies to achieve optimal results.

Mumbai, Maharashtra, India

-Managed retail marketing and collaborated with influencers.-Analyzed campaign effectiveness for data-driven decision-making.-Conducted market research and tracked sales for insights.-Organized both B2B and B2C events to enhance brand visibility.-Oversaw inventory management, product development, and pricing negotiations.

Mumbai, Maharashtra, India

-Managed product development and built trust with major B2B clients in India and the U.A.E.-Ensured timely product delivery and acted as a communication link.-Oversaw brand and B2B/B2C marketing strategies.-Took responsibility for campaign effectiveness, content creation, and business development initiatives.

Mumbai, Maharashtra, India

-Product development for seasonal collections.-Developed trust relationships with a portfolio of major B2B clients across India and U.A.E-Acquired a thorough understanding of key customer needs and requirements-Expanded the relationships with existing customers by proposing solutions to meet their objectives.-Ensured the correct products and services were delivered to customers in a timely manner.-Served as the link of communication between key customers and internal teams.

Mumbai, Maharashtra, India

Assisted in handling and managing client portfolios for the US market.Managed all aspects of production and delivery: new market trends, price point, collection launches, target audience, Buying, Pricing, Margins

Mumbai, Maharashtra, India

Design Intern for the USA and UK market.

Research Lab, Research (Craft)

Activities and Societies: Site: China Pavillion, Drottningholm Palace- Stockholm. China Castle, a pleasure castle from the 18th century.

Master'S Degree, Crafts-Adellab

Activities and Societies: Traditions and values do not stay frozen in time and place–they undergo perpetual transformation through our.

Diploma, Jewellery Manufacturing & Design

Summer Internship

Activities and Societies: Practice based apprenticeship with jewellery artist Tina Rath at her studio. Contributed in concept development.

Google Digital Marketing & E-Commerce Certificate