Managing Hair Oil Category under Health & Personal Care Department for the large format store SMART/SMART BAZAR at all India level.

Roles & Responsibilities• I was able to successfully initiate the process of onboarding the brand into e-commerce platforms like Ajio, TataCliq, Myntra, Shoppers Stop by establishing connections with Category Managers.• Organize a market research project to explore its competitors (Pricing, SKUs, User Experience on website)• I was responsible to identify the market where brand can go and finding loopholes in the brand positioning.• Created a price strategy and execute it to address the issue of products that receive fewer purchases.

Roles & responsibilities• Created content and visuals for an Instagram handle.• Wrote a blog for the company’s website and become familiar with Google AdWords.• Created the brand architecture of the brand, a survey of five people was conducted over the phone.