Sameena Sayed Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Leading a team of 12 people in India to deliver initiatives across digital, marketing and strategy alongside the US Marketing teams.Currently leading global multi-channel marketing programs across:Email CampaignsSocial MediaContent MarketingCreative ProductionPre-salesProduct MarketingGTM planningKey projects include: 360-degree Customer Experience specific to website redesigns, social (paid & organic engagement), CRM optimization, cross-functional workflows and streamlined communications.

Mumbai, Maharashtra, In

A team manager leading a team of 1 with key responsibilities across planning, executing and managing Web & Social initiatives across the organization's Digital, Financial and Cable & Telecom services verticalsDigital Footprint Management: Responsible for managing eClerx key digital properties across 4 websites, 3 twitter handles and 3 LinkedIn pages [Inclusive of Showcase Pages]Paid Campaigns: Responsible for developing, executing and managing LinkedIn ad campaigns along with their measurement and reportingSEO: Responsible for developing the SEO framework right from keyword planning & research, content build to execution and subsequent measurement and improvementWeb Development: Responsible for the WordPress CMS across all 4 websites along with support of an in-house web developer to implement key initiatives and changesProject Management: Coordinating with in-house teams to ensure content updates, delivery, optimization and standardization across all key digital propertiesCreative Management: Coordinating & providing creative direction to the in-house creative team for development of key creatives such as banners, hero images, iconography, Infographics etc.Technology Management: HootSuite, WordPress, LinkedIn Campaign Manager, Visual Visitor etc. Analytics: Responsible for developing 360 channel analytics covering social media, web, campaigns etc.

Mumbai, Maharashtra, In

Planning, executing and managing social media initiatives across the organization's Digital, Financial and Cable & Telecom services verticalsStrategy: Led a "Social Media Re-Activation" program spanning across leading social media channels. Key activities included: Development of key frameworks across Governance, Channel Management, Channel Activation, Measurement & Reporting, Training etc. Achieved a 50% increase in follower base on Twitter and LinkedIn Content Marketing: Designed and developed the "Content Marketing" program along with content development and curation across LinkedIn, Twitter, Google+ etc. Developed and managed 3,000+ content postings till dateAnalytics: Designed & Developed an "End-to-End Social Media Dashboard" measuring key metrics such as Reach, Conversion, Engagement etc.Management of key Social Tech Platforms: Radian 6 [Social Listening], HootSuite, PARDOT [Content Scheduling] etc.Other Responsibilities included being a part of the PreSales team to support with RFP's / RFIs from a content and research perspective. Participated in more than 50+ project till date

Admm, Advertising

Bms, Marketing