Brand Architect●Designing and executing campaigns to establish a robust Talent Pipeline across various geographies, skill sets, roles, and business requirements. Using authentic brand and employee stories about #LifeAtEPAM, we launched various creative campaigns across different lead-generation platforms, EPAM's career page, LinkedIn, third-party job boards, and tech communities. ●Engaging with tech communities: Driving advertising, hiring, and engagement campaigns on platforms like Stack Overflow, TechGig, Mercer, HackerEarth, Skillenza, Naukri, Hirist, etc. ●Early Hiring & Campus Recruitment: Strategic planning and execution of programs like hiring challenges, campus hackathons, experiential events, and tech education sessions at top universities in India. ●Candidate Experience Engagement: Orchestrating strategic engagement programs and facilitating meaningful conversations about EPAM with offered candidates.Brand Reputation Expert•Manage EPAM India’s social and community platforms on LinkedIn, Instagram, X (Twitter), Facebook, WhatsApp, Glassdoor, Indeed, etc.Culture Catalyst | DEI Strategist●Culture Transformation Project - Enhance EPAM India's appeal as an employer of choice, emphasizing improved employee advocacy. ●Leading the DEI Charter for EPAM India – EPAM India was recently awarded the 2023 Top 100 Best Companies of Women in India by Avtar and Seramount (BCWI). ●Lead project manager for EPAM India’s certification process of Great Place to Work® 2022 and 2024.●Brand Governance - Ensure all communication narrative is impactful and consistent with EPAM’s tone of voice and imagery.

As India Marketing Manager, I was responsible for developing and executing all digital marketing activities for India operations and our US subsidiary as well. I also supported the traditional marketing initiatives and pre-sales activities of the organization.Roles and responsibilities include: (Refer to Project Description under 'Accomplishments' for more details)- Conceive and execute Digital brand building and social strategy- Driving media strategy across blogs and social channels – LinkedIn, Twitter and Facebook- Social media monitoring, and building a robust, engaging social profile of the brand on LinkedIn and Twitter particularly- Planning and creating content for insightful customer engagement - Building and executing the SEO strategy for the Infinite brand in order to generate leads and increase brand presence- Defining and building a strategic marketing communications plan for Infinite. Work with the CXO's and other senior leaders to integrate the business goals into the marketing plan and execute them across diverse mediums of marketing communication.- Provide market insights and product innovation ideas to Infinite's Center of Excellence team, who work on strengthening and expanding Infinite's product portfolio.- Develop and execute strategic sales enablement campaigns - for both offline and cold calling processes. - Lead the PR efforts of the company

As a part of the Employer Branding team, I dealt with conceptualising, creating and executing campaigns to engage the employees in a two-way conversation with the organisation, help them develop a strong bond of loyalty and pride, and attract the best talent to work for the organisation. Roles and responsibilities included: (Refer to Project Description under 'Accomplishments' for more details)- Global Employee Engagement Campaigns - Planning & Execution- Global Recruitment Campaigns - Planning & Execution- Promote People Processes and HR Policies - Planning & Execution- Social Media Employee Engagement Groups (Global) - Launched and managed day to day activities on the pages - Facebook / Twitter- Global CSR Activities - Plan & Promote Campaigns- Budgeting & Planning - Annual and Campaign Specific

The core business line of GE Limited - A B2B driven industry which manufactured and sold lighting and electrical products. Reported into the India Head of Sales & Marketing, and managed nationwide ATL & BTL activities. Roles and responsibilities included: (Refer to Project Description under 'Accomplishments' for more details)- Segmentation- A&SP Budgeting- Campaign Planning & Budgeting- Media Analysis, Planning and Buying- Brand & Product Advertising- PR strategy- All India Events, Seminars & Exhibitions (concept, sales support & execution)- Direct Marketing - Offline- Channel/Distributor/Dealer Promotional Programs- In-store Branding & POP's- Marketing Collateral & Sales Support material

Interned with the corporate communications department and worked on the project of reinstating and refreshing the values of Wipro, called the ‘Spirit of Wipro’. My main role was to help in the event planning and execution of the launch program and to assist in two offshoot employee engagement initiatives that invited Wipro employees to share their rendition of values in an artistic manner.