Sameena Bemat Email & Phone Number

Toronto, Ontario, Ca

Santa Monica, California, Us

I was hired as the first PMM and charged with building out the PMM function at LiveControl, defining ICP and personas, and partnering with sales on GTM of LC's new premium offering to new markets. In just 3 months, I:1. Defined framework, collected and analyzed quantitative and qualitative data, created, and shared Ideal Client Profiles (ICPs) for two core revenue generating markets. 2. Created GTM strategy for premium (professional) product after qualitative and quantitative research, both internal and external. GTM included target markets (industries, TAM, business sizes, titles), value propositions, pricing strategy, and channels. 3. Enabled sales team with first sales collateral (one pagers, event brochures, internal newsletter with insights, talking points) with positive feedback after use. 4. Conducted 6 client interviews and mined 20+ Gong calls for key messaging and value proposition learnings. 5. Began process of revamping website by elevating messaging on home page and repositioning pricing and packaging. Also began collecting logos and testimonials to feature/6. Strategized case study with Blue Note Jazz Club. I loved my experience at LiveControl! My time was cut short due to a large, unexpected layoff of the entire marketing and sales teams, among other key team members as the company was forced to change directions.Key responsibilities: Ideal Client Profiles, Segmentation, Marketing Research, Personas, Framework, Go-to-market, Product Marketing Roadmap, Collateral, Website, Pricing and Packaging, Positioning, Messaging

Boston, Ma, Us

I was hired as the first PMM and charged with building out the product marketing function at Notarize. The main goals were to communicate product launches and features internally and externally, as well as build relationships between Marketing and Product. In my time at Notarize, I:1. Created a client facing monthly newsletter with positive client feedback and ~20% monthly open rates. The newsletter key channel in driving adoption of the Single Sign On product from large customers like Zillow. 2. Immersed myself in Product by spending my first few months on the Product team, building relationships with PMs and Engineers, and understanding the process at Notarize. I ran Demo Day with the Product/Engineering team for my entire time there. 3. Partnered with UX research to gain insights influencing messaging and positioning of Notarize products, like Bring Your Own Notary product and Scheduling, to customers. 4. Created competitive battlecards to enable growing sales team. Developed product related client facing QBR slides and external roadmap with positive client feedback.Key responsibilities: Messaging, Positioning, Framework, Product Roadmap, Cross-functional Collaboration, Battlecards, Sales Decks, Website, Email, Newsletter, Collateral, Sales Enablement, Go-to-market

Chicago, Illinois, Us

I worked cross-functionally to launch and drive adoption of key products and features on Grubhub and Seamless. I created the product marketing function on the B2B team, building out the vision, process, and roadmap.In my time at Grubhub, I: 1. Developed product positioning and compelling value propositions for new GH+ subscription service, resulting in above benchmark 20% adoption rate.2. Gathered audience, competitive, and industry insights to design and execute product launches. Group order product drove 56.4% adoption from 1500+ users.3. Facilitated engagement and adoption with new in-product messaging framework, engaging 200+ users and driving 215K+ incrementalspend. 4. Collaborated with Sales, Client Success/Account Management, Brand/Marketing, Client Relations/Care, and Product and leveraged data to determine effective messaging and channels to reach desired audiences.Key Responsibilities: Go-to-market, Product adoption, Value propositions, Data and analytics, Cross-functional partnership, Sales enablement, CRM

Seattle, Wa, Us

I led strategic development and evolution of campaign strategy to increase brand awareness and drive traffic, sales, and energy around Gillette, Venus, and Braun on Amazon.In my time at Amazon, I:1. 2018: Drove user acquisition for Gillette with first-to-market Thursday Night Football sponsorship, resulting in 50% New to Brand users.2. 2018, 2019: Marketed new native advertising product to clients Gillette and Venus, resulting in 20% life in campaign performance.3. 2017-2019: Collaborated with agency partners to deliver 10+ campaigns generating $3MM in revenue and driving engagement with clients' products on Amazon.

Minneapolis, Mn, Us

I consulted with internal merchant clients on marketing needs for business objectives; I built, conducted, and analyzed research, extrapolated insights, developed strategic creative briefs, and led program execution, driving sales for 10 departments with $100M - $300M annual revenue. In my time at Target, I:1. 2016: Was the department Lead for Wellness/Sustainability messaging strategy across all home and apparel areas. Worked closely with Senior Executives on customer-facing messaging strategy to be deployed across 33 private brands.2. 2016: Was the department Lead for cross-channel campaign elevating best-selling basics across 70+ home and apparel areas. Led external creative agency through development of strategic framework for consumer-facing initiative in $400K+ investment. 3. 2016: Applied consumer and competitive insights to optimize messaging at point-of-sale for key $300M bath category in major transition of products from national brand to private brand. 4. 2015: Led 100 year old Fieldcrest Brand Redesign for $300M bath category to boost sales and customer engagement.5. 2014-2016: Delivered 50+ point-of-sale campaigns to global suppliers under tight deadlines, ensuring on-time delivery of product and packaging to full chain of 1934 US stores.6. 2015: Managed creative development and deployment of Ava & Viv, Target's first private label plus size brand.

Austin, Tx, Us

I improved ten students' academic performance through one on one appointments and unique approaches customized to their learning styles.

Minneapolis, Mn, Us

The Marketing Development Program introduced the first interns and entry-level hires to Target's Marketing Department. This was the first class of the program, with eight interns from top performing undergraduate business programs nationwide. I conducted focus groups, facilitated surveys, and analyzed competitive research, providing needed insights to drive critical optimization revolutionizing inefficient packaging development process and elevating consumer experience. Initiative saved team $9M+.

Cheer Channel is the leading media company in the spirit industry. I managed all social media fronts for different TV shows and campaigns (8 platforms) by creating and editing web content for these platforms, as well as researched new business tools for company to use.

Olean, Ny, Us

Vector Marketing uses a network of independent representatives to sell Cutco cutlery. Cutco has been made in Olean, New York since 1949, and is known for great quality and a 'forever guarantee.'I marketed directly to and built personalized approaches and recommendations for clients. As a result, I was the 2nd best Sales Representative in my high performing branch in my first week, and achieved $3K+ career sales in my first 10 days.

I identified a need for an intake form in Spanish and created one for the Practice with positive reactions from patients.

Bachelor Of Business Administration (B.B.A.), Marketing

Education record