Sameena Usmani Email & Phone Number

• Create and manage website content strategy for Amnesty International USA’s website
• Produce AIUSA content and collaborate with colleagues, members and others to develop and finalize web content
• Measure and evaluate the success of web content and tailor strategy and tactics accordingly
• Develop and maintain the AIUSA’s brand voice in editorial content
• Ensure web content aligns with and advances AIUSA's values on inclusion, diversity, equity, accessibility
• Conduct content audit to identify gaps and redundancies

• Produced and managed content strategy to attract multiple audiences, including nonprofits, skilled volunteers, corporate partners and grantmakers
• Planned editorial calendar and crafted content consisting of blogs, checklists, templates, case studies, webinars, external articles and more
• Measured and analyzed content performance and refined strategy as needed
• Optimized new and existing content for SEO
• Conducted content audit to identify outdated content and gaps for website redesign
• Managed multiple partner, vendor and freelance content creator relationships

• Produced custom marketing strategies and consistent branding for clients
• Launched and updated websites for clients, including authors and visual artists
• Prepared press release and email strategies
• Designed print materials such as business cards, brochures and postcards

• Developed content strategy of educational resources for small business owners on topics such as marketing, business plans, customer service, financing, human resources, and more
• Created editorial guidelines and calendar consisting of blogs, checklists, templates, ebooks, videos, online workshops, infographics and interactive tools
• Edited and proofread content to ensure brand, voice, tone and style consistency
• Wrote website copy and designed landing pages
• Managed multiple content creators, including ghostwriters, bloggers, researchers, designers, elearning vendors and video producers
• Developed content for multiple external partners, such as Google, Facebook and FedEx

• Built content strategy and created an editorial calendar of small business content in a variety of formats
• Led content audit and updated over 3,000 pieces of content with a team of five writers and increased unique views by 97% in one year
• Initiated and refined search engine optimization strategy
• Coordinated vendors, including writers, designers and third-party bloggers
• Wrote website copy and copyedited all content on site
• Oversaw Google Ads and Conversion Rate Optimization vendors

• Managed editorial calendar with relevant, educational content for small business owners
• Copyedited and proofread content, publishing at least five blogs per week
• Developed and maintained social media marketing strategies
• Collaborated with researcher and graphic designer on infographic creation
• Promoted to Content Manager after only one year

• Managed, implemented and analyzed social media strategies on Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube
• Developed and monitored Facebook advertising campaigns
• Created social media best practices guides for volunteers
• Ghostwrote an average of seven monthly blog posts for SCORE CEO
• Wrote press releases, tracked press mentions and posted significant articles on website
• Promoted after nine months to Content Coordinator, a new position developed for me

Rockville, MD

• Recorded, produced and edited online events and seminars
• Assisted presenters to prepare for online meetings

Philadelphia, PA

• Taught nine writing-intensive Film, Media and Communications college courses
• Developed lectures, assignments, and tests, strengthening writing and research skills
• Instructed three college courses per semester, maintaining communication, organizational and time-management skills
• Proposed and created three new courses for two different colleges
• Presented complex and technical topics to classes of up to 50 students with different abilities and backgrounds
• Earned stellar student evaluations citing real-world experience, dedication and approachable nature

Philadelphia, PA

• Managed art and set decorating departments of five feature films: The Sixth Sense, Unbreakable, Signs, The Village, and Jersey Girl
• Served as department liaison with crew members, producers and studio personnel
• Developed partnerships with up to 200 vendors on each project
• Negotiated with artists, vendors, and studio personnel to attain copyright permissions and product placement
• Tracked budgets of up to $650,000 and presented weekly cost reports

Master Of Fine Arts (Mfa), Film And Media Arts

Bachelor Of Science (Bs), Architecture