Sameep Mendiratta

Sameep Mendiratta Email and Phone Number

Head - Brand and Consumer Products @ Mylo
Gurugram, HR, IN
Sameep Mendiratta's Location
Gurugram, Haryana, India, India
Sameep Mendiratta's Contact Details

Sameep Mendiratta work email

Sameep Mendiratta personal email

About Sameep Mendiratta

With experience in consumer marketing, P&L management, driving innovation, and cross-functional leadership, I have a proven track record of building and scaling consumer businesses in FMCG, retail, and e-commerce. I currently head Brand & Consumer Products function at Mylo, India's leading pregnancy and parenting brand backed by ITC. At Mylo, I contribute across functions and have played a key role in building the business and the brand right from inception. I manage a portfolio of consumer products and drive the P&L, delivering on revenue, margin, and market share goals. I have helped lay the brand foundation and I am now working on making Mylo the most loved mother and baby brand in India, with a vision to empower millions of women with credible information, community support, and quality products. I also worked on the fundraising efforts and helped raise two rounds of capital for Mylo. Prior to Mylo, I worked at Kama Ayurveda as the Head of Retail Marketing, where I owned and delivered the annual marketing plan and calendar, led new product and store launches, and built and ran the loyalty and CRM program that became the primary recruiter for consumers. I also worked at PepsiCo as a brand marketer on Quaker Oats and Lay's, where I launched multiple new products, consumer campaigns, and drove the brand equity, volume, value, and market share agendas. I am an MBA graduate from the Indian School of Business, Hyderabad and part of the winning team of PepsiCo's 'Become Indra's Advisors Contest' where we beat 210 other teams and got a chance to present our solution to Indra Nooyi at PepsiCo's headquarters in New York. I am passionate about consumer businesses and building ideas from ground up, and I bring with me a strong sense of curiosity, imagination, and a deep understanding of the Indian consumer.

Sameep Mendiratta's Current Company Details
Mylo

Mylo

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Head - Brand and Consumer Products
Gurugram, HR, IN
Website:
mylofamily.com
Employees:
109
Sameep Mendiratta Work Experience Details
  • Mylo
    Head - Brand And Consumer Products
    Mylo
    Gurugram, Hr, In
  • Mylo
    Head - Brand & Consumer Products
    Mylo 2019 - Present
    Gurugram, Harayana, In
    Backed by ITC, Mylo is India's leading pregnancy & parenting brand. I joined early on in the brand's journey and experienced the thrill of building the business from 0-1. Contributed across functions, helped raise two rounds of capital, laid the brand's foundation, built a team and launched a range of consumer products that powers the monetisation engine at Mylo.
  • Kama Ayurveda Pvt Ltd
    Head - Retail Marketing
    Kama Ayurveda Pvt Ltd 2017 - 2018
    Dadri, Uttar Pradesh, In
    Kama Ayurveda is a premium beauty & wellness brand. As the Head of Retail Marketing, I owned the delivery of the annual marketing plan and worked on all things brand and consumer. I built the CRM and Loyalty program which became the primary recruiter for consumers in to the brand and delivered on all key business mandates.• Planning and delivery of annual marketing plan and calendar• Leading the monthly consumer campaigns• Launch & ownership of the consumer loyalty & CRM program• Leading new product and store launches• Planning and delivering the ATL/BTL/Digital mix• Leading and mentoring a team of visual merchandisers and marketing managers• Led a key turnaround project to deliver more than 100% growth in a struggling region
  • Consulting Projects
    Marketing Consultant
    Consulting Projects 2015 - 2016
    Worked as a marketing consultant with businesses and start-ups on marketing and go-to-market strategies. I also co-founded a business coaching venture that helped stay-at-home women set up a business and gain financial independence.
  • Pepsico India
    Brand Marketer
    Pepsico India Jul 2012 - Nov 2014
    Purchase, New York, Us
    Joined PepsiCo under the ‘Leadership Development Program (LDP)’. Highly coveted rotational program with a focus on projects of high strategic importance. Worked on two iconic brands: Quaker Oats & Lay's. All India winner of PepsiCo’s ‘Become Indra’s Advisors Contest’. Beat 210 other teams.Brand Marketing - Lay's• Worked on the core brand vision of driving consumption, gaining share and upping equity through integrated marketing campaigns and product innovation.• Led a cross functional team on the launch of i-Pack and MAXX. • Led efforts on the local implementation of a global campaign with Lionel Messi around Football World Cup 2014.Quaker Oats - Portfolio Innovation• Innovation focussed role with primary responsibility of identifying and foraying into new growth areas for the brand.• Led cross functional teams (R&D, packaging, legal, regulatory and nutrition) and agency partners on multiple projects to charter Quaker's foray into the familiar foods of India space - Poha, Upma, Dalia and Idli.• Led a Lift & Shift project to test market global products from the Quaker portfolio.• Built an export pipeline for the Indian Quaker portfolio.
  • Shivam Rubber
    Manager
    Shivam Rubber 2009 - 2011
    Led business development and relations with several key clients - Goodyear, Sanarti Group and Daikin. Anchored work on getting key certifications from the Rubber Board of India.
  • Infosys Technologies Ltd
    Software Engineer
    Infosys Technologies Ltd Jun 2006 - Dec 2008
    Bangalore, Karnataka, In
    Worked with Kraft Foods. Developed and managed several key applications in the HR, Benefits and Payroll suite.

Sameep Mendiratta Skills

Strategy Product Development Management Cross Functional Team Leadership Business Analysis Crm Business Development Business Strategy Team Management Competitive Analysis Go To Market Strategy Operations Management Manufacturing Marketing Brand Management Brand Strategy Marketing Communications Market Research Project Management Product Innovation Marketing Strategy

Sameep Mendiratta Education Details

  • Indian School Of Business
    Indian School Of Business
    Strategy And Marketing
  • The Northcap University
    The Northcap University
    Computer Science
  • Delhi Public School
    Delhi Public School
  • Indian School Of Business
    Indian School Of Business
    Marketing & Strategy
  • Indian School Of Business
    Indian School Of Business
    Marketing & Strategy

Frequently Asked Questions about Sameep Mendiratta

What company does Sameep Mendiratta work for?

Sameep Mendiratta works for Mylo

What is Sameep Mendiratta's role at the current company?

Sameep Mendiratta's current role is Head - Brand and Consumer Products.

What is Sameep Mendiratta's email address?

Sameep Mendiratta's email address is sa****@****ail.com

What schools did Sameep Mendiratta attend?

Sameep Mendiratta attended Indian School Of Business, The Northcap University, Delhi Public School, Indian School Of Business, Indian School Of Business.

What are some of Sameep Mendiratta's interests?

Sameep Mendiratta has interest in Social Services.

What skills is Sameep Mendiratta known for?

Sameep Mendiratta has skills like Strategy, Product Development, Management, Cross Functional Team Leadership, Business Analysis, Crm, Business Development, Business Strategy, Team Management, Competitive Analysis, Go To Market Strategy, Operations Management.

Who are Sameep Mendiratta's colleagues?

Sameep Mendiratta's colleagues are Sonali Lavania, Aman Goel, Miku Miku, Rahul Vishwakarma, Arpita Aggarwal, Loveleen Sabharwal, Darshan Dwivedi.

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