Sameer Agarwal

Sameer Agarwal Email and Phone Number

Consumer driven CPG leader, general manager, investor - Ex General Mills | Ex JNJ | Ex Estee Lauder @ Blueland
Sameer Agarwal's Location
New York City Metropolitan Area, United States, United States
About Sameer Agarwal

With over 20 years of diverse and progressive experience in marketing and general management, I am a senior executive who leads with a brand-centric and data-driven approach. I have a proven track record of building strategies that drive brand relevance, efficient user acquisition and retention, and customer growth across multiple channels and platforms. Currently the Chief Commercial Officer for Blueland, a leader in sustainable home cleaning products, leading retail sales, brand marketing, product marketing and creative teams.

Sameer Agarwal's Current Company Details
Blueland

Blueland

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Consumer driven CPG leader, general manager, investor - Ex General Mills | Ex JNJ | Ex Estee Lauder
Sameer Agarwal Work Experience Details
  • Blueland
    Chief Commercial Officer (Cco)
    Blueland Sep 2024 - Present
    New York, Ny, Us
  • Supergoop! - A Blackstone Portfolio Company
    Svp/Gm Of The Americas
    Supergoop! - A Blackstone Portfolio Company Jul 2023 - Jun 2024
    Member of the executive leadership team, led the 40 person Americas team spanning direct to consumer, field sales, retail marketing, and media strategy. Owned PnL for 93% of the company’s revenue. - Led development of 3 year long range plan focused on growth at Sephora, Ulta, new customer expansion and innovation. - Oversaw RFP process for new media agency which resulted in CPM improvement of -10% and cost per purchase reduction of -25% through optimization of media spend across display, social and search.- Developed and rolled out new focus door strategy to inform field effort and freelance spend leading to a 15% increase in freelance productivity and increased focus door productivity 10%. - Partnered with Sephora on exclusive launch into a new category segment which led to sales exceeding forecast by 65% in year one. - Rolled out new visual merchandising overhaul at Sephora and Ulta to drive brand attraction, conversion, and education.
  • The Estée Lauder Companies Inc.
    Vice President/Head Of Marketing - Clinique North America
    The Estée Lauder Companies Inc. Nov 2019 - Jan 2023
    New York, Ny, Us
    Own $150MM budget and lead 45 person team spanning product, brand, growth and creative development supporting Clinique North America’s $1.2B in retail sales including Clinique.com and retailer.com programming.
  • Metlife
    Vice President Marketing - Customer Solution Strategy
    Metlife Mar 2019 - Sep 2019
    New York, Ny, Us
  • Metlife
    Avp Global Brand Strategy
    Metlife Sep 2017 - Mar 2019
    New York, Ny, Us
  • Johnson & Johnson
    Senior Director - Global Neutrogena
    Johnson & Johnson May 2017 - Aug 2017
    New Brunswick, Nj, Us
    Led global brand and innovation strategy for $1.8B brand operating in five business segments across 60 markets globally. Managed bi-coastal team of 8 marketers. Oversaw all global brand creative.
  • Johnson & Johnson
    Global Brand Director - Neutrogena
    Johnson & Johnson Feb 2016 - Apr 2017
    New Brunswick, Nj, Us
  • Johnson & Johnson
    Global Brand Director - Clean & Clear
    Johnson & Johnson Jun 2014 - Jan 2016
    New Brunswick, Nj, Us
    Led a team of one Senior Brand Manager and one Brand Manager in development of holistic brand turn around plan including equity strategy, innovation, and communications for $375MM business in 45 markets.
  • Johnson & Johnson
    Senior Brand Manager - Clean & Clear
    Johnson & Johnson Jul 2013 - May 2014
    New Brunswick, Nj, Us
    Responsible for global innovation and base business renovation strategy. Managed one Associate Brand Manager.
  • Quidsi Inc. (An Amazon.Com Company)
    Marketing Director
    Quidsi Inc. (An Amazon.Com Company) Dec 2012 - Jun 2013
    Jersey City, New Jersey, Us
    Led marketing strategy and planning in both traditional and digital channels for company’s largest web site. Managed five person team.
  • General Mills
    Marketing Manager
    General Mills May 2011 - Nov 2012
    Minneapolis, Minnesota, Us
    Managed three person team in development and execution of all marketing programs across General Mills’ entire portfolio including, cereal, snacks, and ready to eat soups, at four accounts totaling 10% of General Mills’ U.S. dollar sales. Provided strategic consultation for all elements of the marketing mix. Served as marketing representative in top-to-top presentations.
  • General Mills
    Sr. Associate Marketing Manager
    General Mills Jul 2008 - May 2011
    Minneapolis, Minnesota, Us
    Responsible for annual business planning, developing and tracking profit targets, consumer advertising, promotion, and format expansion for $400 million business with 40 SKUs.Led commercialization of largest grain snack launch in F2009. Launch had 4 SKUs and $13MM launch budget. Managed grain snack new product pipeline development.
  • General Mills
    Associate Marketing Manager
    General Mills Jul 2007 - Jun 2008
    Minneapolis, Minnesota, Us
    Marketed microwave soup portfolio consisting of nine SKUs and managed microwave new product development. Led consumer driven productivity efforts across entire soup portfolio.
  • General Mills
    Associate Marketing Manager Intern
    General Mills May 2006 - Aug 2006
    Minneapolis, Minnesota, Us
  • Information Resources
    Manager, Analytic Insights
    Information Resources 2004 - 2005
    Chicago, Il, Us
  • Kantar Retail
    Retail Analyst
    Kantar Retail 2002 - 2003
    London, Gb

Sameer Agarwal Skills

Brand Management Marketing Strategy Marketing Customer Insight Integrated Marketing Analytics Product Development Digital Marketing Management Consumer Products Business Planning Shopper Marketing Marketing Research Brand Development Advertising Brand Developement

Sameer Agarwal Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing & Corporate Strategy
  • Tufts University
    Tufts University
    Art History/Political Science
  • The Rivers School
    The Rivers School
    High School Diploma

Frequently Asked Questions about Sameer Agarwal

What company does Sameer Agarwal work for?

Sameer Agarwal works for Blueland

What is Sameer Agarwal's role at the current company?

Sameer Agarwal's current role is Consumer driven CPG leader, general manager, investor - Ex General Mills | Ex JNJ | Ex Estee Lauder.

What is Sameer Agarwal's email address?

Sameer Agarwal's email address is sa****@****ail.com

What is Sameer Agarwal's direct phone number?

Sameer Agarwal's direct phone number is +185720*****

What schools did Sameer Agarwal attend?

Sameer Agarwal attended University Of Michigan - Stephen M. Ross School Of Business, Tufts University, The Rivers School.

What are some of Sameer Agarwal's interests?

Sameer Agarwal has interest in Movies And Restaurants, Travel, Cycling, Tennis.

What skills is Sameer Agarwal known for?

Sameer Agarwal has skills like Brand Management, Marketing Strategy, Marketing, Customer Insight, Integrated Marketing, Analytics, Product Development, Digital Marketing, Management, Consumer Products, Business Planning, Shopper Marketing.

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