Senior Vice President -Retail Sales And Digital Customer Acquisition
CurrentAt IIFL I have worked closely with One of the most successful Entrepreneurs In India, Founder Mr. Nirmal Jain, and India’s top Financial Leader and CEO Mr. Arindam Chanda in Designing and Execution of Sales Strategy. IIFL Securities is India’s top Financial Services Company with more than 4 million retail customers. It offers all financial products like Stock Brokerage, Wealth Management, Mutual Funds, Bonds, ETFs, Real Estate, Financial Planning.My primary KPI’s include… Show more At IIFL I have worked closely with One of the most successful Entrepreneurs In India, Founder Mr. Nirmal Jain, and India’s top Financial Leader and CEO Mr. Arindam Chanda in Designing and Execution of Sales Strategy. IIFL Securities is India’s top Financial Services Company with more than 4 million retail customers. It offers all financial products like Stock Brokerage, Wealth Management, Mutual Funds, Bonds, ETFs, Real Estate, Financial Planning.My primary KPI’s include –-Digitization of Sales and Marketing process-Setting up Outbound Sales Call Centres across Regions with the capacity of more than 800 Tele Sales Executive-Running Digital Campaigns and optimize the Cost of Acquisition through a Data Analysis approach-Creating and successfully running Virtual Relationship Vertical to drive cross-sell revenue-Managing Cross branding Partnerships with Large Consumer companies for Acquisition My major achievements have been--Scaling Customer Acqusition Run-Rate from 800 New customers per month to 20000 customers per month within 12 months. Thereby Acquiring more than Half a Million Customers in 2.5 years-Setting up 2 Minute Online Customer Onboarding and Robust Customer Engagement Platform on Mobile app and Website -Acquiring & Implementation of Zoho CRM across Organisation-Hiring and Managing a large team of more than 900 people across functions Show less