Sameer Siddiqui Email & Phone Number

Singapore

Singapore

Dubai, United Arab Emirates

Karāchi, Sindh, Pakistan

• Creating and managing content, including copywriting and design for social sites.
• Managing and coordinating with the marketing agency for content creation and media planning.
• Coordinating with the team to develop long-term business strategies and creating and aligning short-term marketing and branding strategies.
• Running paid media and influencer campaigns.
• Creating growth loops for customer acquisition and retention.
• Creating user-buyer journeys and optimizing operations according to them.

• Collaborated with sales, product and finance to market and manage on field sales during various industry events, selling merchandise of around ~170,000 pkr in 8 days
• Conceptualised and created the brand identity and persona for The Whatever Store and its two sub-brands based on sincerity and competence and by following industry trends.
• Increased organic reach to a high of 8000+ on facebook and increased organic page likes by 60%.
• Created and managed brand awareness and purchase intent related social media posts.
• Launched a new product for the Pakistani market, by identifying a market gap, gaining an initial response of selling 80 kgs worth within 2 days.

• Strategised the social media strategy of an in house project ‘Emerge.’ with especial emphasis on brand voice and personality.
• Created and managed content calendar and post design referencing along with copywriting for Emerge.
• Created wireframe for website of Emerge keeping in mind the growth marketing principles
• Assisted in social media management of 5 different brands including copywriting, post design referencing, scheduling and moderation.
• Researched and analysed competitor websites and social media pages to drive the marketing strategy for Emerge.

Karāchi, Sindh, Pakistan

• Researched and analysed about 30+ websites in the US and UK Ahref to identify a competitive advantage
• Researched and analysed 100 websites on 20 domains to rank them on the PQR and NMR scale, to filter out the most relevant website for content marketing.
• Identified nearly 400 relevant keywords using Ahrefs and running manual Google search, to attract users and achieve higher SERP ranking.

Karachi, Pakistan

• Working with a team of highly skilled individuals in creating marketing strategies to increase on-campus presence of SLS as well as create awareness among the students regarding sustainability.
• Conducted a clean and green campus drive in Iobm by placing dedicated dustbins for plastic and through out the campus to encourage recycling among the students

• Managed the Chatkhara Feastival as part of Iobm Club of Entrepreneurship.
• Sourced and negotiated with vendors
• Contacted and Negotiated with restaurants for stall setup
• Managed operations on the day of event