Sameer Aasht Email & Phone Number

Dubai, Ae

Almamaterplc.Com

Leading a consultancy offering Strategic Brand, Design and Digital Transformations with solutions across brand, ESG, design, marketing, advertising, product prototyping, UX, Ui, & digital eco systems. Specialising in insight mining for brand growth through research and analytics to empower the holistic brand growth eco systemLeading a high energy entrepreneurial team of 104 members + collaborators across design, art, coding, web development, digital marketing, research and strategy with representation in India, Middle East and Africa (via Dubai).Led Strategic Brand, Design and Digital Transformations with leadership teams of brands and business of Himalaya (for Global, REUMEU, South Asia, APAC) Hitachi Payments, Lafz (Singapore, South Asia, MENA and APAC), Adamas University, JG University, Honeywell ADI, Mara Group (MEA), Beardo, Prithu, Mountainor, and a series of start ups across Handicrafts, Technology, Hospitality, Communication, Education, Food and Beverage.Designed and developed the brand growth eco system with an insightful core concept, positioning, brand architecture, brand worlds, pitch decks, business plans, marketing strategy, supply chain, inventory solutions, content creation, photography style along with design of user interface coded on relevant platforms with digital content to enhance digital presence.Experienced the joy of contributing to strategic transformation of brands and achieving exponential growth for large heritage global businesses as well as 8 startups achieving the funding milestones through real business growth.Starting September 2023, have transitioned the consulting offering to partner with Network.

Dubai, Dubai, United Arab Emirates

Contributing to the transformative growth of various brands across geographies in diverse industries and sectors

Consulting on strategic design, branding, communication and transformation projects for Hindalco, Equentis, EPCH, Jyothy Labs, Weikfield and more

Dubai, United Arab Emirates

Consulted Mara Group on Entrepreneurial ventures across multiple sectors, enabled the fund raising pitch decks, product design and creations with a 200+ member team, valuation as well as the exits. The various digital platforms enabled the foray and exit in to the world of telecom & technology while revamping the digital footprint. Strategised on launch plans for India, Africa, North America & other markets.

Mumbai Area, India

Experienced the joy of infusing insightfulness and effectiveness in an enterprising, creative culture. As part of the team at taproot, I have donned various hats in the process of creating strategic brand solutions for Amazon's launch in India, Pepsi's IPL campaigns, Hike Messenger's journey to Unicorn, Branding and advertising campaigns for Marico's SetWet, Airtel, Atom and contributing to a series of winning pitches on:- Being the agency for Birla Sun Life Insurance, - Cremica, - Corporate values project for Aditya Birla Group, - Corporate campaign for Muthoot Papachan Group & Gold loans, - New phone campaigns for Karbonn mobiles, - Positioning strategy & Campaign to garner exponential growth for Hike messenger's journey to Unicorn, - Experiential campaign pitch for GoAir, - Energising campaign for American Tourister, - Naming & Positioning strategy for Nirma Cement, - Disney India's campaign for repositioning & more. The wins have further entrenched my love for driving effectiveness through ROI driven solutions across strategy, brand communication & design. The variety of categories from telecom to beverages to e-commerce to FMCG to gadgets to apps to aviation to luggage to insurance to corporate branding to finance to TV entertainment keeps me happily eclectic

Mumbai Area, India

Creating strategic Direction for brands of World Gold Council, Volvo-Eicher, Mahindra, Suzlon, Movida and more

Mumbai Area, India

As an independent consultant, worked with Percept H on significant brands handled by the agency across its offices in the country. Apart from a series of pitches including FedEX the Brands worked on include Hero Honda, Canon, Pantaloons, Daiki and more

Mumbai Area, India

As an independent design strategy consultant, created solutions for Brand Identity & Architecture revamp of FICCI, Brand portfolio & packaging design for ITC Classmates stationery, Tata Water plus, Himalayan water, Rasna & more

ROI driven, consumer segment focused Marketing initiatives across US, Canada, UK, Europe, Far East; South East Asia + launch of international routes ex IndiaSuccessfully collaborated with leadership teams to contribute to 4.5 X growth in a short span. Co-created segment focused products and leveraged data led insights through the loyalty program as we marketed to B2B corporate clients, frequent fliers, students, families, and guests across business class, economy, leisure, MICE as well as guests with special needsEmpowered the sales journeys of global region specific teams, multiple global travel partners, OTAs, service providers, tourism boards, chambers of commerce and business promotion to contribute to exponential growth on multiple routesLeading high impact global campaign creations with multi country global agencies, as well as enhancing marketing solutions through media houses, event management, digital marketing, coding, exhibition vendors, TV channels, Magazines, Newspapers, Radio, and more for B2B & B2C audiencesExperienced the enrichment of being exposed to multiple global cultures, consumer needs, audience types, as a core member of the team globalising the brand.

Brand and communication strategy development for Cadbury's, HSBC, Asian Paints, Birla Cellulose (Kara Wipes) and more

Dubai

Heading a 5 member team for Dubai Tourism, Black & Decker, Dewalt, ADD, Al Jimi Mall & Bonnington real estate. Worked on new business pitches & Planning tools

Mumbai Area, India

Planned on ICICI Bank. Nerolac (Indian subsidiary of Kansai paints), Raymond’s Denim, Total Fina Elf, Westside (Retailing / Malls : part of TATA group) Semiotics Project on ‘the social context of Color & Beauty’Innovation plans for sub brands to be launched by Nerolac & Raymond’s denimUsage & implementation of Publicis International’s ‘LHD’ research tools for planning

Mumbai Area, India

Assisted seniors on planning for brands like Nivea, Samsonite, BPL Mobile (leading telecom player), LIC (leading Indian insurance brand) & new biz pitchesLearnt usage & implementation of TBWA\ Worldwide ‘Disruption’ & ‘Connections’ tools for planningPlanned on social awareness ad campaigns on human trafficking & terrorismConducted focus groups, observation studies, surveys & depth interviews

Ahmedabad Area, India

SAP R/3 implementation at Intas Pharmaceuticals Ltd. with Siemens

Management Development Program, Leadership

Pgdba, Marketing

Hsc, Commerce