• Employed budgets exceeding 1.5 Cr across diverse brands, yielding a ROAS surpassing 3.5.• Implemented growth and marketing strategies for multiple Health Care, Real State and Lead-Gen business clients• Managed the technical & marketing aspects and prepared personalised reporting dashboards for clients

• Analysed the CGPA distribution data of 425+ Indian colleges to develop cross/platform calculator for GPA calculation for US colleges• Spearheaded creation of a single user interface prototype with Tkinter using Python by refining the data using data cleaning techniques• Developed a fully automated Javascript web application for multiple users based on Svelte incorporating features of calculator designed• Formulated 3 key strategies for company by carrying out benchmarking on the UI/UX of its peers in order to enhance the user journey

• Responsible for co-leading, choreographing and training a 90+ membered Western Dance Society of IIT Kharagpur• Managing the finance worth over INR 1.2 Lakh of the society and conducting productions and online dance events• Supervised the participation of the team in online competitions with understanding of 8 different dance styles

• Prepared 14-days coursework on Choreography and Music, made with consultation of different artists around India• Coordinated a group of 14, from different campuses across the nation for publicity and increased users count• Managed events like Mock group discussion sessions, Quizzes, online fantasy leagues to enrich the community• Developed a landing platform to monetise and ran digital campaigns on various social media platforms