Digital Marketing Consultant
CurrentWorking with the DTC e-commerce division of Lakme India from Hindustan Unilever.- Handling DTC division with running a performance marketing campaign on the social media platform, Google Platform, Affiliate platform & through Organic traffic generation process.- Worked on Sale generation, conversion, shopping’s and remarketing campaigns through Google ads, Social media platforms such as Facebook, Instagram, and YouTube.- Working on all digital marketing… Show more Working with the DTC e-commerce division of Lakme India from Hindustan Unilever.- Handling DTC division with running a performance marketing campaign on the social media platform, Google Platform, Affiliate platform & through Organic traffic generation process.- Worked on Sale generation, conversion, shopping’s and remarketing campaigns through Google ads, Social media platforms such as Facebook, Instagram, and YouTube.- Working on all digital marketing aspects such as SEM (Google ads or AdWords), SMO (social media marketing), SMM (Social Media Marketing), SMS Marketing, and Email Marketing.- Working with affiliate partners such as Phonpe, Google Pay & Icubes for Email Marketing.-Working On analytical tool such as Google Analytics, Adobeanalytics & Facebook analytics.-Responsible for entire search set up, Bidding strategy &revenue generation.-Also advance worked Google Merchant Center for the shopping & Remarketing ads. Show less