Working with the DTC e-commerce division of Lakme India from Hindustan Unilever.- Handling DTC division with running a performance marketing campaign on the social media platform, Google Platform, Affiliate platform & through Organic traffic generation process.- Worked on Sale generation, conversion, shopping’s and remarketing campaigns through Google ads, Social media platforms such as Facebook, Instagram, and YouTube.- Working on all digital marketing… Show more Working with the DTC e-commerce division of Lakme India from Hindustan Unilever.- Handling DTC division with running a performance marketing campaign on the social media platform, Google Platform, Affiliate platform & through Organic traffic generation process.- Worked on Sale generation, conversion, shopping’s and remarketing campaigns through Google ads, Social media platforms such as Facebook, Instagram, and YouTube.- Working on all digital marketing aspects such as SEM (Google ads or AdWords), SMO (social media marketing), SMM (Social Media Marketing), SMS Marketing, and Email Marketing.- Working with affiliate partners such as Phonpe, Google Pay & Icubes for Email Marketing.-Working On analytical tool such as Google Analytics, Adobeanalytics & Facebook analytics.-Responsible for entire search set up, Bidding strategy &revenue generation.-Also advance worked Google Merchant Center for the shopping & Remarketing ads. Show less

 Handling ATL activity like radio campaign,print ADtodesign creative and finalizing spot and Budget Handling. Handling Campaign on social media likes on Facebook(Event Boosting, Increasing Page likes), Twitter and Instagram and worked on Google Analytics, Google AdWords (Search AD, Display AD). Trade Marketing-: Visit stores and send out weekly reports in order to track ongoing marketing activities in the retail segment.  Through AMAGI, we are boosting ad… Show more  Handling ATL activity like radio campaign,print ADtodesign creative and finalizing spot and Budget Handling. Handling Campaign on social media likes on Facebook(Event Boosting, Increasing Page likes), Twitter and Instagram and worked on Google Analytics, Google AdWords (Search AD, Display AD). Trade Marketing-: Visit stores and send out weekly reports in order to track ongoing marketing activities in the retail segment.  Through AMAGI, we are boosting ad in TV channels. Interact closely with the BTL agency to make sure there is smooth planning and execution of sampling activities. Responsible for creation of Product design as well as POS.Branding stuffs. Also coordinating with Viacom18, Percept Entertainment and Times group to Positioning Brand in Sunburn Fest, Supersonic fest and Sula Fest. Maintain an inventory of all BTL elements and making presentation, PPTs onROI of completed events. Analyze Market& Competitor trend / activities to ensure timely adjustment of the Channel/ Market / Product Specific strategies / campaigns to outperform. Show less