Head Of Digital Marketing
CurrentSenior Manager May 2015 – till dateImurgence (Digital Marketing)Google Ads CertifiedWork with and spearhead the Digital Team in configuring and designing Facebook/Instagram/ Google (Search/Display)& Linkedin Adverts.Configure Multiple Goals in Google Analytics to track Customer Journey and conversions.Allocate and monitor daily budgets vs brand popularity and lead generation count (Google Analytics) Segment Audience using Google Analytics… Show more Senior Manager May 2015 – till dateImurgence (Digital Marketing)Google Ads CertifiedWork with and spearhead the Digital Team in configuring and designing Facebook/Instagram/ Google (Search/Display)& Linkedin Adverts.Configure Multiple Goals in Google Analytics to track Customer Journey and conversions.Allocate and monitor daily budgets vs brand popularity and lead generation count (Google Analytics) Segment Audience using Google Analytics for Remarketing.Use sequence and conditions to segment audience using Google AnalyticsRemarketing through Facebook Pixel.Oversee, guide & proof read content for Website and ReviewsExperiment with concepts like SKAG, Keyword selection tools and methodologies designed post considering the Google Analytics insights.Recommend Landing page and process flow insights.Research Negative Keywords and determine their Match Type.Create content for Email Marketing and use Mail Chimp for bulk emailingRecommend and provide content for / SEO & Social Media Optimisation. Show less