• Driving business and ensuring sustained growth.• Optimizing organizational profitability through effective strategic and tactical management decisions and new business development.• Global tender management. Contract implementation from conceptualization to implementation.• Launching and sustaining new products/brands from inception till successful completion. • Establishing best practice standards in raw material sourcing and manufacturing.• Conceptualizing and implementing need-based modifications in materials and packaging after thorough analysis to increase acceptance of our products in the market.• Building and maintain relationships with key customers and stakeholders.• Developed efficient route to market strategy for various categories of hotels.• Implementing partnership/alliance strategy for domestic & International markets, including types of manufacturing partners to pursue, general structure of agreements, and the programs.• Monitoring adherence to quality standards & factory norms to ensure environmental/health/safety compliance.ACHIEVEMENTS- 360 Degree Business Turnaround- Launch of inhouse brand INEJ in CSD Channel

• Setting up and growing South Asia business.• Revenue and P&L management for the region.• Launching in-house brands as well adding international brands to our products mix.• Building and maintain relationships with key customers, manufacturing partners, vendors and other stakeholders.• Global tender management. Contract implementation from conceptualization to implementation.• Developed efficient route to market strategy for various categories of hotels.• Hiring and people management.• Contracts management for vendors, manufacturing partner, logistic partners, and marketing agencies.• Monitoring adherence to quality standards by third party contract manufacturers to ensure quality, environmental, health, and safety compliance.• Liasioning with various authorities like customs, RoC, and GST etc.ACHIEVEMENTS- Successful Launch, Business Establishment, Revenue Generation, and Market Share

• Managed Key Accounts in Mumbai Metropolitan, Thane and Navi Mumbai and Pune Region. • Led a Team Size of 5 Key Account Managers and 1 Trade Marketing Executive.• Responsible for P&L Growth and Market Share.• Drove regional as well as national tie-ups for key accounts from Mumbai HO• Handled large format retail stores & Modern Trade outlets apart from ultra-premium imagery outlets & star hotels as a part of Key Accounts.ACHIEVEMENTS- NSV growth of 23% & volume growth of 18% YoY.- 5-star rating Sales Specialist in QDVP3 (a key Diageo KPI) model.

• Maintaining and Growing Key Accounts achieving annual planned Volume, Turnover and Gross Margin.• Consulting clients in post sales efficiency improvement programs to cut costs.• Margin management using Price, Product upgrade and use of HPL as the key levers.• Responsible for development of the new start-up function under Trade Marketing. Handling of all Activation initiatives for New Product Launches.• Led the development of Annual Activation plans from conceptualization to execution of all Marketing and Promotional activities for the region w.r.t. National marketing initiatives.ACHIEVEMENTS- Won Sales Director’s Trophy

I Key Result Areas during National Role (June 2009 – Dec 2010)• Handled top 32 key customers nationally. Customers included companies like Alfa Laval, Atlas Copco, John Deere, SKF, Mather & Platt, General Motors, Tata Motors etc.• Responsible for revenue generation from each key account• Motivating and mentoring the managers. • Leader of train the trainer program. II Key Result Areas as Project Manager (Jan 2008 – Dec 2008)• Leading 2 strategic projects for India which were initiated in three emerging markets viz Russia, India, China.o Project I: Sales & Operational Efficiencyo Project II: Enlargement of Customer BaseIII Key Result Areas as Asst. Manager Sales (June 2006 – Dec 2007)• Sales of engineering products with specialization in cutting• Managed Industrial clients across region• Sales and distribution, appointing new distributors & distributor ROACHIEVEMENTS- Multiple awards, rewards and recognitions for business development and sales targets achievement.

• Manage daily routine manufacturing activities of channel to meet the set goals.• Maintain product quality to meet customer requirements and SKF manufacturing, quality (such as TS 16949, QS9000), and process standards. • Realize consistent efforts in improving efficiency through cycle time optimization.• Establish standard practices and procedures for reduction in machine resetting time.• Reduction in SLR (Scrap, Loss, Rejection ratio).• Undertake and participate in efficiency and/or quality improvement, and cost reduction projects. • Develop the skills and flexibility amongst operators and support personnel through coaching and training.• Maintain positive team spirit and healthy work climate amongst operatives and support personnel related to production shifts and leaves.