Leading Digital & CLM (Customer life cycle management) efforts for Movie Ticketing, BMS Stream (TVOD), LIVE/Non-LIVE Entertainment Events, Concerts, Activities, Plays & Sports businesses

Leading the Digital marketing and Social Media for Luxury & Premium category homes in Mumbai & Outstation markets, - Handling Digital Marketing (Media planning, strategizing across channels, campaign set up, creative communication & execution) for 25+ Luxury & premium projects across India- Drive visibility and generate prospects (drive acquisition) for luxury and premium projects on digital through content marketing, native, display, social, search and other initiatives.- Manage property portals & online corporate tie-ups to maintain brand consistency- Handling the annual and quarterly budget planning for all projects- Managing website content, design & development activities to enhance customer engagement, experience & visibility- Monitoring current trends and keeping the platform and target segment in consideration while designing creatives- On-boarded the digital performance agency, creative agency & SEO agency via a multiple agency pitch process- Interacting with key stakeholders at multiple levels while planning and streamlining various processes to ensure quick and efficient execution of key business initiatives.Key Projects & Activations:- Online Payment option on the Website to accelerate Sales (Book from home and pay online)- Successfully handled the biggest campaign “Kalpataru Premiere Fest” of the year generating massive 17000 leads and 800 walkins in 6 weeks generating lowest CPL’s & CPW’s- Whatsapp of Business solution (Chatbot) for key projects to generate leads and engagement- Introduction to Tech tools like V-calling an Experiential calling technology for getting E- Site visits done, all from the comfort and safety of home. (Enriching Sales experience with customer)- Digital only project launchs - Kalpataru Elitus, Kalpataru Vienta, Kalpataru Bliss etc

Job Description:- Planning Digital Media promotions for new channel & show launches, events, movie premiers, brand refresh, tent pole properties and sustenance activities- Arriving at the ideal marketing mix of mediums and investments and identifying the core TG & markets for the promotions- Responsible for the Digital media budgets and ROI- Create disruptive digital campaigns for all activities, optimize reach and engagement- Planned and optimized media strategy and investments, ensuring efficiencies and track results- My scope of work involves communicating with Brand teams and understanding their requirement, strategizing across the four digital channels of Desktop, Mobile, Search and Social- Deeply analyzing the post launch performance of the campaigns and applying the learnings in the future campaignsAchievements/Media Activations/Innovations:Digital- Dance Plus - Experience the magic of Dance+ in 360 format. The first ever 360 format by a broadcaster. Click on the link to experience it https://youtu.be/wfCfXe3JqIw - Ikvyavan - Successful campaign of #Notshaadimaterial which got published on Front page Times of India - Star Bharat – Burn your fear campaign on Facebook (You can actually burn your fear on Facebook timeline via animation) Click on the link to experience it. https://bit.ly/2wza64a- Dance Plus - Created the first ever Contextual YT Pre-roll generating 1600 video variations of a single promo- Worked on the iconic #Nayisoch Maa Ka Naam campaign achieving a 22% buzz in social media and 17 Mn View views in just 2 days with 30% organic views https://www.youtube.com/watch?v=o9KzozD1AqY&feature=player_embedded- Mahabharata – Owned Google for a day (YT Masthead, Google search, Ads on Google Mobile network & GDN) reaching 10mn people in a single day

Media planning for brands like Big Bazaar, Future Generali, Pantaloons, Central. Home Town. Lee Cooper, Celio, Brand Factory etco Developing Media Plans- Planned some of the major launch campaigns for Big Bazaar (Sabse Saste Paanch Din). Pre Evaluation & Post evaluation for monthly plans and launch projectso Media Mix selection and Planning TV & Non-TV mediums o Research prior to launch- Detailed research of the market, audience, channels and to target the right audiences and markets for the campaigno Review/Competition updates- Update the client on competition strategy and new product launches to provide complete understanding of the competitive scenarioo Ensuring smooth execution of the campaign by co-ordinating with all the departmentso Co-ordination with media houses for new strategic alliances, annual deals, innovations and plan implementations o Created Award entries/AVs for Goa Fest & presented in Indian Radio Forum

o Handling the channel bouquet of Sony Entertainment Television (One Alliance Group) and ESPN Software India Pvt. Ltd.o Revenue generation for the channel distribution in commercial establishment o Market development and identification of new clients and avenues to increase revenueo Responsible for developing & maintaining relations with the clienteleo Generating new ideas & sales strategy for market penetrationo Identifying and understanding the trends and achieve targets o Updating & Maintaining database of all clients

Field Executive- Was a part of many market research projects like Media- The Launch Of WB Channel, Telecom- Different Mobile Handsets, Insurance- Different Insurances, Motor Fuel, Apparels & Education.