Currently spearheading a marketing team of 3-4, leading growth marketing strategies, and managing the company's portfolio, including extensive work on e-commerce brands.Achieved a remarkable growth in company revenue, elevating it from $12.5 million to $29 million within a fiscal year, reflecting an impressive 140% increase. This accomplishment was driven by strategic marketing initiatives and effective Conversion Rate Optimization (CRO) efforts.Optimized Google Ads campaigns, successfully enhancing both the conversion rate from 0.6% to 1.2% and the return on ad spend (ROAS), elevating it from 4x to 8x.Effectively implemented advertising campaigns on Meta platforms, achieving and sustaining an outstanding 12.7x Return on Ad Spend (ROAS) on Meta channels.Enhanced organic traffic by 100% within a span of 10 months through thorough SEO optimization, resulting in a remarkable 415% increase in revenue compared to the previous year.Administered SCDP tools like Triple Whale for insightful CRO analytics, driving data-informed marketing decisions.

Social Media & Performance Marketing.Planning, execution, and optimization of social media marketing strategies to ensure a strong presence for our brand on all the digital platforms like Facebook, Instagram, and LinkedIn etc.Managing Google business listingsOwnership of lead generation campaigns – Right from building the strategy to the execution of the campaign, using best practices for the optimization of the same.Running lead generation campaigns – Facebook, Google search and display network, also, native ads which includes – Taboola, Adgebra and Columbia and ensuring revenue generation.Campaign Optimization – Regular monitoring and conducting A B testing of the campaigns to optimize for the best results.Overseeing how to achieve superior customer engagement by strategically exploiting all aspects of the social media marketing road map and being up to date with latest technologies and best practices.Website Management & SEOMaintaining website hygiene, supervising end to end management of the website, getting the content updated on a regular basis.Getting regular audits done to gauge the SEO health of the website from indexation, rankings, crawl rate, meta, alt, H1 tags, site speed.Off page and On page SEO activities which includes Blogs, articles on website and third party listingsConducting competitor analysis by keeping well-informed of market trends & competitor moves to achieve market share metrics, also evolving market segmentation & penetration strategies to achieve targets.Engaged in:Budgeting, conceptualization and executing various events, exhibitions, activations, and road showsPR, social, digital and creative agency management.Generating brand visibility, awareness & presence through various ATL & BTL activities.Executing events and activations ranging from launch events, channel partner events and customer centric events.

Big Live, the intellectual property division of Reliance Broadcast Network. With various award winning campaigns executed by the division from past 5 years.Key Responsibilities:Increased revenue by 30% with successful planning to sell campaigns to key clients Retained key clients for continuous 3 years with continuously increasing revenue by 20% year on year basisManaging the key activations and events Handling key Intellectual Properties and CampaignCoordination with Media / PR agencies for all the media deliverablesCoordination with creative agencies for all the creative deliverablesCoordination with BTL agencies for execution of on-ground campaigns Development of Communication material for our IP’s Tie Up’s with third party for our IP’s, events and activationsEmploy and monitor the performance of vendors to ensure competency and efficient operation within budgetNew Vendor Development

Kettle Communications is an integrated communication consultancy. The services include advertising, branding & packaging, brand building, digital communication, retail management, events and activation management, exposition management and MICE.

It is one of the leading service provider in Employee Engagement programs and Exhibitions.

Client Servicing

Market ResearchCustomer Service Customer Relationship ManagementOnline Customer ServiceBack Office Operations