Picked up operations at Neoripples Pvt Ltd in early 2022, to build a boutique MarTech agency, where we are passionate about help growing businesses and budding start-ups achieve their goals and establish a strong brand presence. With our digitally led strategies at the forefront, we specialise in creating brand visibility and driving remarkable business growth. In addition we are a full stack 360 degree tech & design agency, with offices in Dallas (Texas), Gurgaon (India) and collaborations in Dubai, Singapore & Zambia. Developed a team with in depth understanding of using technology to create customer engagement solutions for brands across phygital platforms. My role here encompasses is to nurture the team and clients in a seamless tune for perfect bespoke work across branding, design, performance marketing, tech solutions & ecommerce market place operations.

At Rippleffect, I started my journey as a Fractional CMO with close 2 decades of experience in creating result driven solutions for organisations who were looking for growth in multiple dimensions of business. Mapping markets & competition to audience sentiments as well as their conversations on digital platforms, have done it all across my career path. In these last 5+ years as a Fractional CMO I have worked with multiple brands across industry which included - FinTech, Lifestyle Audio, HealthTech, Skincare & IT services. My scope included to help build the GTM strategies, recruit & mentor teams in field of sales & marketing, prepare accurate data driven presentations for management discussion, help evaluate external agencies & their spends, be a spokesperson for the CEO / Founders in front of media, manage budgets of media etc.Currently I am associated with India's leading Loan distribution corporate (RULOANS) as their marketing incharge and in past 24 months we have some milestones to showacse with 15K plus followers on a professional platform like LinkedIn, launching India's first B2B channel partner app & getting 2 lakh downloads in less than 365 days, revamping the entire visual approach across offline and online presence and finally getting covered by ET for being one of the fastest growing Fintech its been pretty eventful and we keep growing.

As Head - Marketing & Corporate Communication with Brightstar Telecommunications India Ltd (A Soft Bank Company), my profile included managing marketing communication for Brightstar owned businesses (Beetel Branded - Landline Phones & Cloud Cameras and Cloud Platforms for Video Conferencing, Security, WiFi) as well as brands from IT & Mobility industries (Apple, Motorola, JBL, Huawei, Polycom, Avaya. SonicWALL etc.) for which we are the national distributors in India. We create multiple engagement programs related to media buying, partner enablement, training, digital and offline lead generation, end customer events, retail branding, social media re-marketing, content marketing etc. I also look in to the corporate communication for Brightstar India which includes all public / trade releases and our assets (website, LinkedIn, news-letters, white papers, company literature etc) as well as the internal employee communications.Had a privilege to launch - cloud platforms in Security, Video conferencing, WiFi domain - value added services in mobility industry like extended warranty & accidental damage - Brightstar HALO & Beetel Cloud Camera for home security.

As General Manager - Product Management & Business Intelligence, my profile includes managing marketing communication with all brands (IT & Mobility), business intelligence (data analytics & CRM) as well as corporate communication for Ingram Micro (IM Website, Intranet, PR etc..).The top line marketing fund portfolio estimates around 15 million dollars from the top 10 IT & Mobility brands, associated with Ingram Micro. We create multiple engagement programs related to partner incentive trips, partner enablement, certification & training, digital & offline lead generation, partner & end customer events, partner loyalty, media buying and brand PR engagement with various IT media wagons for Ingram Micro..

Associated with CS Direkt - ( a 16 year old Marketing Communications Agency) as a General Manager Sales & Marketing to help them set up operations in Western Region and manage Business P&L.. We device integrated marketing campaigns across platforms of BTL / MICE / RETAIL & DIGITAL..

Oman Trading Establishment LLC, (part of Suhail Bhawan Group) is one of the largest companies engaged in trading of - Automobiles, Electronics & Home appliances, Tyre, Batteries & Allied products. Work Profile :-• Interact with franchise sales heads of Electronics & Home Appliances (LG & Bosch), Automobiles (Subaru, Hyundai – Passenger & Commercial), Real Value Auto (Pre owned cars) & VLC (Leasing Company).• Develop annual marketing plans & budgets.• Price mapping with the sales team as well as Market research on customer preferences.• Retail Brand visibility across – company showrooms, Malls, service centers & other channel partners• Work on media plans and promotional calendars, Outdoor, Retail Branding, SMS marketing, Radio and Events (from concept to execution) • Handle PR for franchises and tracking effectiveness. • Support overall Marketing/Sales function by monitoring customer feedback, meeting information needs of division heads. Brand Initiatives:- • Product Launches : Automobiles: Luxury Segment – Hyundai - Genesis 2012,  Passenger Segment – Hyundai – Elantra & Accent 2012 model, Subaru – Impreza 2012  Commercial Vehicle – Hyundai – Universe Bus Electronics & Home Appliances: LG Panels – 72 Inch LED TV / Cinema 3D TV / Smart TV / Pen touch Plasma LG Air conditioners – TITAN AIRCOOL  Bosch – Small Appliances – (Coffee maker / Dishwasher / Toaster) LG Service – Day & Night Service & LG Service Bus• Consumer Promotions :  Subaru - Summer festival & New Year celebrations 2012, Annual Bonanza & Ramadan 2011.  Hyundai – FLTS (Free Life time Service) Ramadan Campaign – 2010 / 2011. LG Summer Campaign – “Grab The Offer” & Ramadan Campaign – “Big Screen Promotion”• Service Campaigns : 21 point service check program for Hyundai & Subaru customers• Trade Conferences - Hyundai Commercial Vehicle - Middle east conference • College Activation - Subaru Graduate Program.

Responsible for strategic marketing campaigns whilst integrating the services offered by Hungama (digital, mobile & celebs management) across industries, handling team key people in the branch.• Ideating on creative briefs, Implementing BTL advertising projects across the western region.• Recruiting & giving the necessary training to the different teams involved.• Responsible for Revenue Generation / cost savings and handling of P & L for the region.• Responsible for choosing and managing local suppliers, designers and printers to execute marketing and sales campaigns.National Campaigns: • FMCG & CD – o Product Launches – Complan Memory, Bacardi Vodka – Eristoffo Consumer Promotions – SUNSILK across 15 cities – “Gang of Girls” & AXE Deo – “Call Me”o Marketing Programs – HUL - Kissan Jams (Re launch) & Knorr Soups, o Mall Promotions – Cosmetics & Perfumes – Hugo Boss, Chambor, Nivea, Ponds• Banking & Financials – o Lead Generation Campaigns – HDFC Bank – SPELL B, BHARATI AXA Insurance - MOM & ME Child Plan, HDFC LIFE Insurance – MERITUS Scholarship Campaigno Exhibitions – HSBC Home Loans @ TOI Property Mela• Telecom & IT – o Product Launches – TATA DOCOMO Mobile Services o Consumer Marketing Campaign – TATA INDICOM VAS across 46 cities• Automobile & Allied Industries – Consumer Marketing Campaign – HONDA STUNNER Bike, MAK Lubricants• Digital Services - Websites – Kissan Jams, Sunsilk Shampoos, Bacardi (FIFA world cup), • Mobile Services - Short code campaign – BPCL (diwali bonanza), Kaya Skin care

Handling a workforce of key personnel for Mumbai, Pune, Ahmedabad regions. This included command and task teams of Trade & Institutional Activation for various brands. Planning & servicing key clients to generate future business and maintain profitability of the western region..National Campaigns: • FMCG & CD – o Product Launches – Nike Shoes, Panasonic Batterieso Consumer Promotions – Philips Sense & Simplicity & Blue Billion Express - Pepsio Marketing Programs -: Marico – Sparsh Baby Oil, Saffola Cooking Oil, Parachute Hair Oil, Revive – Washing Starch HUL – Taj Tea, ITC – Sunfeast Pastao Mall Marketing Campaigns – Cosmetics & Perfumes – Hugo Boss, Chambor, Nivea, Ponds• Banking & Financials – :o Product Launches – Union Bank of India Technology Centre & Core Banking System, o Lead Generation Campaigns – DHFL – School contact program – “My Dream Home” contest• Telecom & IT – o Trade Marketing Campaign – MOTOROLA, HP, INTEL – Core2Duo• Media & Entertainment – o School Contact campaigns for – DISNEY – “Masti Ki Paathshala”, TATA SKY