I currently lead the automotive and mobility practice at Aranca, a leading growth advisory firm. I manage and execute strategic projects for global players across the automotive value chain. In a leadership role, I drive organizational initiatives, develop subject matter expertise and enhance people skills.I love to keep myself updated with the latest developments and disruptions in the automotive industry. New mobility trends (Connected, Autonomous, Shared and Electrification) are a key area of interest to me. I have expertise in Go-to-Market Strategy, New Market Entry, Growth Strategy, Feasibility Studies, Competitor Due Diligence, Diversification Strategy, and Profitability Improvement.