Mall Marketing:Responsible for carrying out all brand building & marketing initiatives.Planning and executing various events & promotional activities, resulting into increased footfalls and customer conversions for the retailers.Preparation & Execution of Mall Marketing plan and annual budgets.Devise marketing strategies to counter competition and attract customers with unique value propositions.Corporate tie-ups & Strategic alliances & co- branding activities.Catchment engagement & local marketing initiatives.RETAIL SOLUTION:Interface with the Mall Retailers to jointly develop and execute mall marketing initiatives to boost overall consumption.Responsible for retailer sales achievement, statutory compliance and revenue share budget achievement.SPACE ON HIRE:Revenue generation through mall branding and promotional space.Planning and executing various activities related to Space Selling by co-ordinating with various agencies, retailers and concerned partners.Ensuring optimal and complete occupancy of all sites to increase profitability around the clock.

Brand management, Brand Campaigns, Tie-ups, Events, New Initiatives

1. Lead the design execution of marketing campaigns in the form of static creative and video for all the digital platforms, in-cinema media and outdoor media by liaising with external ad agencies and a team of in-house graphic visualizers2. Execute property and F&B photoshoots from start to end for use of images in various promotional collaterals3. Work closely with regional marketing managers and graphic designers for all-India marketing collateral requirements to communicate cinema launch announcements, F&B offers, ticket-led promotions, movie promotions etc.4. Develop creative strategy in collaboration with content team to promote various cinema offers and promotions on a day to day basis5. Support the in-house architect team to design relevant wall art designs for upcoming cinemas. This includes brainstorming, researching and briefing ad agencies/art illustrators 6. Propose new and unique audience engagement ideas/concepts to the Ad Sales team in the form of pitch presentations7. Conduct PAN India market research for audience profiling in partnership with global market research agencies like Kantar IMRB and convert the findings in to White Paper 8. Support the business analyst team in designing the financial results and Board presentations9. Executing brand participation at retail/trade events like India Retail Forum. This includes designing of creatives, coordination with external agencies and event organizers

1. Lead the design execution of marketing campaigns for all the digital platforms, in-cinema media and outdoor media by liaising with external ad agencies and a team of in-house graphic visualizers 2. Work closely with regional marketing managers for all-India marketing collateral requirements to communicate cinema launch announcements, F&B offers, ticket-led promotions, movie promotions etc.3. Develop creative strategy in collaboration with content team to promote various cinema offers and promotions on a day to day basis4. Support the in-house architect team to design relevant wall art designs for upcoming cinemas. This includes brainstorming, researching and briefing ad agencies/art illustrators 5. Propose new and unique audience engagement ideas/concepts to the Ad Sales team in the form of pitch presentations6. Conduct PAN India market research for audience profiling in partnership with global market research agencies like Kantar IMRB and convert the findings in to White Paper 7. Support the business analyst team in designing the financial results and Board presentations8. Executing brand participation at retail/trade events like India Retail Forum. This includes designing of creatives, coordination with external agencies and event organizers

1. Lead the execution of Marketing campaigns by creating designs that effectively communicate cinema launch announcements, Food and Beverages offers and movie promotions across all the digital and on-ground platforms2. Work closely with the team on the Marketing calendar and its timely execution 3. Leading the creative and advertising development by liaising with external ad agencies and in-house graphic designers4. Propose new and unique audience engagement ideas/concepts to achieve business objectives 5. Conduct PAN India market research for audience profiling in partnership with global market research agencies like Kantar IMRB and convert the findings in to White Paper 6. Support the business team in preparing the Earnings and Board presentations that declare the company financial results every quarter7. Executing brand participation at retail/trade events like India Retail Forum. This includes designing of creatives, coordination with external agencies and event organizers 8. Provide regular and accurate content for the company website - inoxmovies.com and Mobile App to communicate the various brand offers and promotions

1. Understand the various activities under the umbrella of Kidzania and work towards adding new engagement concepts that attract the audience and benefit partner brands2. Develop short term activation ideas during important days/festivals within the parameters of the KidZania experience and integrate a partner brand within that3. Device year round partnership ideas with brands that benefit both the parties and create a memorable experience for the end consumer 4. Work closely with the creative and content team for crafting meaningful and innovative concepts5. Research and stay up-to-date with the activities and programs happening across other markets of KidZania globally to learn and understand what works best for the company

1) Support ad sales team with innovative brand integration ideas for on-screen and off-screen2) Assist business development team with required presentations and collaterals for pre and post acquisition3) Research on latest and effective ways of customer engagement4) Referencing and research on architectural designs for upcoming multiplexes5) Conduct PAN India market research for audience profiling in partnership with global market research agencies like Kantar IMRB and convert the findings in to White Paper6) Executing brand participation at retail/trade events like India Retail Forum. This includes designing of creatives, coordination with external agencies and event organizers

Managing and servicing brands - Adlabs Imagica (Theme Park) and Aquamagica (Water Park), Bestseller (Jack and Jones, Vero Moda and ONLY) on a regular basis.Major responsibilities:1. Understand the business requirements and create effective Marketing communication for promoting the products and services 2. Research on other National & International brands to learn and adapt the latest market trends3. Lead a team of Managers and design visualizers to develop meaningful campaigns4. Develop in-store & mass communication Marketing campaigns to promote various offers & promotions across the year5. Suggest effective Marketing strategies for business growth by conducting industry research6. Conduct brand shoots and deal with external production houses/vendors

Fun Cinemas (Multiplex) - Branding, PR and promotional communication for all the 24 locations across India.Major responsibilities: • Coordination with the creative agency & various centres for the execution of cinema launches, marketing promotions, including online• Handling a team of in-house graphic designers to ensure effective & timely implementation of marketing promotions & weekly jobs• Execution of the annual diary in coordination with the creative agency & vendors• Responsible for the making of corporate films which includes, internal training AV (Audio-Visual), theatre safety evacuation AV, Brand ads• Scripting & recording of Radio spots for various promotions & launches in coordination with the creative agency & vendors• Coordination with the print / electronic media for coverage of events• Monitoring of interviews / events covered by media at Fun Cinemas’ venue• Ensuring brand hygiene across all centres • Creative execution of the offers / promotions & making of AV (Audio-Visual) for the loyalty program – Fun Rewards• Involved in the creative layout designing of the funcinemas.com & funrewards.in websites• Managing the Facebook page - facebook.com/funcinemas (Updates, Contests, ads) and Twitter page – twitter.com/funcinemas

E-City Ventures (Essel Group) - Worked as a Manager – Marketing communication (National) since July 2007. Handling communication for the mother brand E-City Ventures & other companies under it.- Fun Republic Mall – Major responsibilities: - • Coordination with the creative agency & mall managers for the execution of mall promotions, including online• Ensuring brand hygiene across all 4 malls in India• Involved in the creative layout designing of funrepublic.in website• Designing of ads for retail magazines in coordination with the creative agency• Supervising brochure designs & other promotional materials for retail forums- E-City Digital – Major responsibilities: - • Coordination with the creative agency for the execution of B2B ads, brochure & other promotional materials at various forums• Involved in the creative layout designing of ecitydigital.com website- E-City Property Management & Services – Major responsibilities: -• Coordination with the creative agency for the execution of B2B ads, brochure & other promotional materials• Involved in the creative layout designing of epms.in website

Major responsibilities: - Client servicing for Bank of Baroda, Reliance petroleum Limited, & Tea board of India. Also handled the Loyalty program for Reliance Petroleum Limited.