Responsible to manage all the digital marketing accounts for the agency, devise strategy as per the brand's objective and current standings, ensure accurate development and execution of the campaigns as per the strategy, followed by achievement targeted KPIs as per the business objective.

- Responsible to increase brands growth- Performance marketing strategy and planning- Yearly marketing plans based on past data- Digital media and influencer marketing- Increasing and maintaining ROI from e-commerce and q-commerce platforms- Digital analytics tracking for efficient targeting- Strategy and research- Social media strategies to grow platforms organically and increase audience engagement - Managed cash cow accounts of the agencyWinterland Pakistan - Indoor Ice Park:- Complete marketing management- Devise marketing calendar based on consumer behaviour- Exploitation of Hero and CP campaigns- Strategies alliances and events- Media buying strategy for Digital, TV, Radio and OOH- Maintain targeted footfall to achieve desired results- Influencer marketing to increase brand’s overall positioning- Launched a new facility in a new city with an ROI of 22.5 with an avg. footfall of 4200 people per day- YOY revenue growth by 23% from 2021 to 2022Aeon & Trisl Dubai:- Performance marketing strategy and planning- Lead generation for- Increased the ratio of MQL from 18% to 25%- Digital media buying and planning strategy with a full funnel approach - Grew social media platforms organically with content creation- Collateral designs like fact sheets, flyers, profiles and etc.Capella Properties UAE:- Performance marketing strategy and planning- Lead generation for Sobha One, Jouri Hills and Mudon Al Ranim- Increased the ratio of MQL from 15% to 23%- Digital media buying and planning strategy with a full funnel approach - Increased brand equity and TOMBeyondgreen Solar Pakistan:- Performance marketing- Digital media buying and planning strategy with a full funnel approach - Brand equity campaigns- Yearly marketing calendar- Maintaining the ratio of MQL by 28%- Content creation - Short format content, Testimonials, DVC- PR - Influencer marketing, Podcasts, Articles etc.- YOY revenue growth by 42% from 2021 to 2022

Providing digital marketing consultancy to different local and international brands