Senior Account Manager
Karāchi, Sindh, Pakistan
- Responsible to increase brands growth- Performance marketing strategy and planning- Yearly marketing plans based on past data- Digital media and influencer marketing- Increasing and maintaining ROI from e-commerce and q-commerce platforms- Digital analytics tracking for efficient targeting- Strategy and research- Social media strategies to grow platforms organically and increase audience engagement - Managed cash cow accounts of the agencyWinterland Pakistan - Indoor Ice Park:- Complete marketing management- Devise marketing calendar based on consumer behaviour- Exploitation of Hero and CP campaigns- Strategies alliances and events- Media buying strategy for Digital, TV, Radio and OOH- Maintain targeted footfall to achieve desired results- Influencer marketing to increase brand’s overall positioning- Launched a new facility in a new city with an ROI of 22.5 with an avg. footfall of 4200 people per day- YOY revenue growth by 23% from 2021 to 2022Aeon & Trisl Dubai:- Performance marketing strategy and planning- Lead generation for- Increased the ratio of MQL from 18% to 25%- Digital media buying and planning strategy with a full funnel approach - Grew social media platforms organically with content creation- Collateral designs like fact sheets, flyers, profiles and etc.Capella Properties UAE:- Performance marketing strategy and planning- Lead generation for Sobha One, Jouri Hills and Mudon Al Ranim- Increased the ratio of MQL from 15% to 23%- Digital media buying and planning strategy with a full funnel approach - Increased brand equity and TOMBeyondgreen Solar Pakistan:- Performance marketing- Digital media buying and planning strategy with a full funnel approach - Brand equity campaigns- Yearly marketing calendar- Maintaining the ratio of MQL by 28%- Content creation - Short format content, Testimonials, DVC- PR - Influencer marketing, Podcasts, Articles etc.- YOY revenue growth by 42% from 2021 to 2022