Empowering Data-Driven Decision-Making at the Executive Level and brining Data in the boardroomDriving Data Monetization and Commercial Growth: Spearheading a boutique data consultancy, we empower organizations to harness the power of data as a core commercial driver, fuelling profitable and ethical growth through innovative data monetization strategies.Offering Cutting-Edge Data Solutions: From crafting robust Data Strategies to implementing advanced Analytics and Data Science initiatives, we deliver bespoke solutions that provide strategic clarity and drive tangible results across diverse digital landscapes.Guiding Data Transformation Journeys: Leading clients on transformative Data Transformation journeys, we provide expert guidance and support to navigate complex digital landscapes, unlocking new opportunities for growth and innovation.Revolutionizing Martech Strategy: By optimizing and integrating Marketing Technology solutions, we enable clients to maximize their marketing effectiveness, driving enhanced customer segmentation, persona development, and targeted marketing efforts.Delivering Actionable Insights: From Market Sizing to Predictive Modelling, I equip clients with the tools and insights needed to measure the right metrics, optimize performance, and drive informed decision-making across their organizations.Transforming People Strategy: Through comprehensive Upskilling and Team Reskilling initiatives, we empower organizations to build high-performing Analytics and Data Science teams, driving innovation and excellence in data-driven decision-making.

Strategic Governance for Football ExcellenceStrategic Leadership & Governance: Providing oversight and governance support to advance the mission and objectives of the Football Association of Wales (FAW), ensuring alignment with industry best practices and ethical standards.Guiding Multi-faceted Expertise: Offering comprehensive guidance and expertise in commercial, digital transformation, customer experience enhancement, risk assessment, fan engagement strategies, and the promotion of equality, diversity, and inclusion (EDI), as well as upholding corporate governance principles.Driving Performance & Accountability: Actively participating in board meetings, committees, and special projects, I spearhead initiatives to enhance performance metrics and ensure accountability, driving sustainable growth and success.Long-term Business Strategy: Contributing to the development and execution of long-term business strategies, I leverage my expertise to drive innovation and adaptability. Stakeholder Engagement & Reputation Enhancement: Engaging with stakeholders, sponsors, and partners, I cultivate strong relationships to bolster FAW's reputation and strengthen its standing within the football community and beyond.Passionate Support for Football Excellence: Harnessing my passion for football and business acumen, I contribute to FAW's growth and success, driving initiatives that uphold the spirit of the game while fostering sustainable development.Cultivating Innovation & Continuous Improvement: Instilling a culture of continuous improvement and innovation within the board and FAW, I champion initiatives that drive progress and ensure FAW remains at the forefront of the football landscape.Community Engagement & Impact: Acting as a bridge between FAW and the broader community, I promote the positive impact of football, advocating for inclusivity and social responsibility, and leading efforts within the EDI committee.

Succession Planning and Recruitment: Spearheading talent management initiatives, led the identification and recruitment of top-tier executives, including the CEO, CRO, and Non-Executive Director, ensuring a seamless transition and continuity in organizational leadership.Committee Governance Expertise: Playing a pivotal role in vital committees such as the Risk Committee and Nominations & Remuneration Committee, bring a wealth of knowledge in governance best practices, regulatory compliance, and financial oversight, contributing to sound decision-making processes and organizational resilience.Strategic Vision and Business Planning: As a forward-thinking strategist, critically assess and refine Bath Building Society's business strategy, ensuring alignment with market dynamics and member needs, thereby driving sustainable growth and market relevance.Guiding Digital Transformation: Leading the charge in leveraging technology to enhance member experiences, champion digital transformation initiatives aimed at optimizing operational efficiency and enriching service offerings, positioning Bath Building Society as a leader in the digital space.Catalyzing Innovation and Disruption: Empowering the board with disruptive thinking, challenge conventional paradigms to foster a culture of innovation, driving transformative change and unlocking new avenues for growth and market disruption.Stakeholder Engagement and Member Focus: By cultivating strong relationships with members and stakeholders, ensure that Bath Building Society remains deeply attuned to consumer needs and preferences, driving the development of tailored solutions that deliver tangible value and relevance.

Empowering Start-ups and SMEs: As a Data and Digital Transformation Consultant, I specialize in guiding start-ups and SMEs on how to unlock the untapped potential of their data assets, identifying lucrative revenue streams, and harnessing data-driven strategies to drive sustainable growth.Monetizing Data: Leveraging my expertise, I develop tailored strategies to help businesses monetize their data assets effectively, transforming data into a valuable commodity and unlocking new revenue opportunities.Reinforcing Current Business Models: Through data and digital-led practices, I reinforce current business models, optimizing operational efficiencies, enhancing customer experiences, and driving bottom-line growth.Data and Digital Transformation Roadmap: Developing comprehensive transformation roadmaps and plans, I outline actionable steps to integrate data and digital technologies seamlessly into the fabric of organizations, driving innovation and sustainable business outcomes.Driving Business Growth: By harnessing data as a strategic asset, I empower organizations to drive business growth, uncovering actionable insights, optimizing processes, and gaining a competitive edge in their respective markets.Expanding Digital Footprint: Utilizing data-driven strategies, I assist businesses in expanding their digital footprint, tapping into new markets, and reaching untapped customer segments, thereby fueling business expansion and diversification.

Be the “trusted advisor” on data and digital transformation Bring in the specialist knowledge of data and digital transformation to the Benenden boardHelp the executive team remodel Benenden's business to become more data and digital focussed at its core Through the use of data, help the executive team transform customer relationships and focus on problems and opportunities of greatest needHelp use data to guide in development of more relevant products and services for membersDefining the role of data in business growthIdentifying the technologies which can help define the business and be attractive to new and existing membersChanging mindsets to make Benenden a more aspirational and agile organisation for the betterment of its members

Bringing Specialized Data, Technology, and Digital Expertise to Alliance Homes Group BoardStrategic Guidance and Decision-Making: As a member of the Alliance Homes Group Board, I leveraged my expertise in data, technology, and digital strategies to inform key decisions and drive transformative initiatives that enhance organizational performance and impact.Executive Team Collaboration: Guiding the executive team, I guided extensive data and infrastructure improvement programs, facilitating informed decision-making and positioning Alliance Homes for sustainable growth.Strategic Investment and Portfolio Optimization: Playing a pivotal role in major investment and divestment decisions, part of the board optimizes Alliance's portfolio, ensuring alignment with strategic objectives and maximizing value for stakeholders.Talent Identification: Collaborating with the executive team, I contribute to the identification of the right skills and structure for the Data and Technology team, involved in the recruitment of CTO.Committee Involvement: As a member of the Audit and Risk Committee and the Nominations and Remuneration Committee, I provide valuable oversight and governance expertise, ensuring compliance and accountability. Strategy Formulation and Performance Monitoring: Collaborating with the executive team, I contribute to strategy formulation and advise on the right Key Performance Indicators (KPIs) to monitor and report performance effectively, driving organizational alignment and accountability.Massive Investment in Affordable Housing: As part of the Board, we drove significant investment in assets, championing the construction of more affordable homes and advancing Alliance Homes' mission of providing quality housing for all.Social Housing Decarbonization: Playing a proactive role in advancing the Social Housing decarbonization agenda, I advocated for sustainable practices and initiatives that reduce carbon footprint and create healthier communities

Transforming The Royal Mint through Data and Digital LeadershipDriving Enterprise-Level Change: As a key member of The Royal Mint's leadership team, I was specifically recruited to spearhead transformative initiatives, leveraging data and digital practices to drive organizational reinvention and growth.Championing Data-Driven Decision-Making: Tasked with embedding data and digital methodologies into the fabric of The Royal Mint, I play a pivotal role in reshaping decision architecture, fostering a culture where data-driven insights guide strategic direction and operational efficiencies.Disruptive Cultural Change Agent: Embracing a disruptive role, I am instrumental in catalysing a cultural shift at The Royal Mint, socializing a compelling vision for data and digital integration that permeates every aspect of the organization's operations and mindset.Leading Data and Insight Strategy: Owning and driving the data and insight strategy, I committed to building a robust framework that empowers decision-makers across the organization, ensuring data-led practices are ingrained in the organizational DNA.Elevating Insight and Data Science Team: By raising the profile of the Insight and Data Science team, I positioned it as an indispensable asset within The Royal Mint, integral to driving strategic initiatives and informing business decisions.Fostering Customer-Centric Innovation: With a focus on personalization and customer-centricity, I harnessed the power of data to drive business growth, identifying market gaps and opportunities to enhance The Royal Mint's offerings and customer experiences.Establishing Actionable KPIs: Instrumental in establishing business KPIs that accurately reflect the health and performance of The Royal Mint, I ensure alignment with strategic objectives and facilitate data-driven decision-making at all levels.

Using data to drive business transformation for clientsHelping leadership understand the value of data and changing cultural normsMaking data science an enterprisewide capability for clients Strategically leveraging insights and bringing insights into eveyr process to inform decisions, actions, customer experiences, and innovation Aligning data strategy with business strategy and encouraging the proliferation of machine learning practices for wider business cases for clients Working collaboratively across Kin & Carta Group of companies to champion a data-driven culture and provide data science and machine learning thought leadershipBuild a data-driven culture through storytelling with insights, developing innovative new projects, and shaping company strategyCreate strategic roadmap for different applications of data science to align with client and market needsLead client data transformation projectsUse insight and data to help clients crate business propositions

Drive the advanced data science functionality to deliver effective client solutions Democratize the access of the right data across the client oragnisations by embedding data within applications and allowing different teams to independently access, manage, and combine different data types for insights that are relevant to drive actionsDrive business growth through the application of data science and story-telling practices Work cross-functionally across all teams to provide the data and analytics needed to drive acquisition growth, campaign efficiency, retention and improvement in customer experience Develop the data science proposition to deliver even better value to clientsMentor the data scientists to lead and influence analytics best practicesUse data science to drive innovation and proposition development for clientsCollaborate and centralize data science skills

Help shape the company's analysis and the overall proposition to stand out in the marketplace Continually evolve the proposition to stay ahead of the market. Recently introduced AI and Machine learning techniques to add to the existing propositionSetting the vision and direction for the analysis function so that we are at the forefront of innovationDevelop data visualisation and data story telling ethos within the team to make client outputs easy to understand and deploy answering the 'So what?' question Establish partnerships with Tech partners, data owners and other service providers Integrate various functions within the company to work together in order to improve customer understanding Establish analysis as a core and integrated function within the business Helping clients overcome channel silos and develop multi-channel analytics solutions to improve customer experience Help develop the quality, pace and cost of analytical solutions so that high quality analysis can be delivered (and automated) in real-time Encourage intra agency partnerships within the St. Ives group

Strategic insight driven problem solving role involving diagnosing and articulating the client problem and working out the best analytical solution to improve commercial performance Determining the size of markets and opportunities for developing new propositionsThought leadership with responsibility of developing new analytical solutions to improve ROI and customer experience Provide consultancy to embed analytics for clients in all their planning, proposition and campaign related activitiesTaking a highly practical and commercial approach to problem solving to find creative ways to address client needs through analysisWorking with a broad range of analytical solutions including all types of customer analytics like segmentation, web analytics and advanced statistical modelling Helping create a story out of data and using that story to inspire creativity for clients Communicating the findings back in a way that is understandable, relevant and deployable

Manage the marketing planning, propositions and the modelling team Led advanced analytics projects such as Econometrics modellng, Attribution modelling and Segmentation to drive marketing optimisationResponsible for planning a marketing budget in excess of £50mHelping the marketing director in development of the data science and marketing strategyMarket Sizing for Insurance and credit productsResponsible for marketing and channel optimisation of PPC and TV campaignsSupervising and managing proposition pipelines Ensure we stay close to the customers by commissioning customer research and being very closely involved in interpreting outputs and interpreting the results of the research Building strategic relationships

Supervised development of predictive models througout the cusotmer journey (Acquisition models, cross-sell models, churn models, reactivate models, uplift models)Market Sizing Web Analytics PPC Optimization modelsUndertake and supervise data capability assessments to bridge the gap between IT and the business to fully exploit the value of dataAnalyzing internal and external datasets like Hitwise, ComScore, Datamonitor, Mintel, WARC, EBSCODigital Attribution modellingCreating customer personasMedia PlanningAssisting in real-time decisioning projectsTesting - AB and MVT through Google Experiments tool in Google Analytics

Marketing Strategy and PlanningEconometrics ModellingPredictive ModellingPropensity to purchase modelsSegmentation and Customer profilingMarketing Analytics

Marketing Planning and Strategy formulationProposition DevelopmentData StrategyMarketing Mix Modelling Next Best Action Digital Marketing –PPC, SEO, Affiliate and Social mediaDirect Marketing- Direct Mail, Email and Door Drops

CRM and e-CRM programmesCustomer Retention and Life-time Value StrategyCustomer Journey AnalysisSingle Customer ViewMarketing Database managementRFV and NPV modelling Segmentation and TargetingClustering and ProfilingA/B Multivariate testingEvent triggered Email marketing

Scorecard DevelopmentCredit ScoringPropensity to Churn modelsOther Predictive Models

Credit Risk AssessmentRisk ReportingScorecard ModelingBasel 2 FrameworkUsing statistical packages such as SAS, SPSS, XL Stats

Data AnalysisBusiness process MappingFraud Prevention through Data AnalysisCIFAS and other Risk related databases

Calculating Tax CreditsCalculating Overdue payments and tax deductionsAdhering to Inland Revenue Taxation Regulations