• Managing P&L responsibility for assigned product categories- Small appliances, Home accessories, Home décor, Audio & IT accessories, and water dispenser for private label brands under Future Network home décor and accessories.• Forecastingandpreparingbudgetandpurchaseplanfortheoptimumstockmonth-over- month for assigned products• Managingoverallproductstrategyandproductlifecycle.• Negotiatingwithsuppliers,vendorsforpricingandmarketingsupport.• Formulate and direct the go-to-market strategy in conjunction with cross-functional partners in demand generation and Sales• Managing and developing new channels to maximize sales in retail, distribution, general trade, and E-commerce channels.• Analyzingsalesandstocktrendandmaintainingmarginandvolumedriverproducts in range.• MaintainingproductcategorywithmarginandvolumedriverproductstoachievesetTOP and BOTTOM lines for the organization.• Monitoring Ageing Stocks and taking timely corrective actions in terms liquidations, aggressive promotions etc. and discussing the slow-moving SKU planning with supplier for additional support to control ageing inventory• Preparing marketing promotions, offers plans to support sales• Co-ordinate with suppliers for branding, packaging design, specifications etc• Refine quotation, clearly define payment terms with customer, get written communication by way of LPO & Credit approvals, (ensure timely delivery of documents such as DN & Invoice to customers) be firm with defaulting customers•Workingonnewproductlineroadmapaspermarketrequirementsandcompetition•WorkingonproductintroductionsandmodellaunchesinconjunctionwiththeSalesteam,cross-functional partners of channels.• Analyzing industry and technology trends, and competitive bench-marking.• Developing customer-specific strategies, programs and pricing by keeping strong watch on market movement and specially competitor’s activities.• Ongoingcustomerengagementandpresentations.

•Responsible to achieve targets for revenue, profitability, sales growth and ROI for the brand assigned.•Budgeting the annual and monthly sales and purchase targets.•implementing the strategies to drive sales through sales team in order to achieve the set top and bottom line for the organisation.•Product Mix Management-understanding product requirement in market and developing the product line up according.•Making the business plan with supplier and negotiating for best products, price and services from suppliers/ Vendors in order to fulfil the end customers and business requirements.•Analysing the sales trend - brand wise, product wise ,channel wise , customer wise and implementing the strategies to enhance the sales.•Creating the demand for the assigned brands and products through marketing and promotion plans according to the set budgets.•Establishing partnerships with new key account, developing and maintaining relationships with major clients by identifying business opportunities in the targeted markets. •preparing the reports on current business trend to understand the current situation of brands and overall business performance through sales analysis report, PSI reports etc.•Maintain Vendor Relationships•Vendor targets to be met as per the set business plan with vendors.•Placing the new orders as per the forecasted purchase and sales plan.•Follow up with vendor for backend rebates, claims etc.•maintaining the optimum stock levels as per the business requirements.•Control and monitor the ageing inventory and working on activities to clear ageing inventory.•Stock allocation for the Internal Sales team.•Send out mailers to sales team ,customers for schemes & promotional offers and initiate the Marketing/promotion programs in order to support and boost the sales team.•Analysing competition activities, competitive brands & Competition distributors and Market Intelligence. •Customer relation with key accounts to be maintained.

- Managing product group of consumer electronics and Appliances brands.- Managing products and maximize both sale through and demand creation- Create a yearly budget be responsible for business plan and key model forecast both purchase and sell-in &sell-through- Set up local annual marketing (implementation) plan and monthly reporting based on GCC marketing plan- Drive product launch in the country/countries- Compose product range and align with PPM- Perform the necessary analyses concerning the market, competitors, customer groups and sales performances- Maintaining track of Sales Vs Targets, MSL List, Planograms, Customer and Trade Information etc.- Determine potential of combined offers with consumer electronics & appliances and discusses possible implementation with GCC Product Marketing team- Develop and agree with sales on channel strategy and distribution- Guide, inform and motivate sales teams- Provide the input to the Senior Marketing Manager for future line-up- Responsible for monthly reporting Budget responsibility & financial dimensions.- Responsible for achievement of set growth, distribution and visibility targets in line with the brand objectives- Handling procurement, distribution and branding of products in GCC market.- Ensuring business objectives / margins are met- Maintaining and managing inventory as per the expected business parameters- Tracking market trends and aligning purchases & inventory to market requirements- Introducing new concepts, bundles and activities and work on improving market share- Handling the ATL/BTL marketing activities for assigned brand portfolio.- Ensure stock replenishment through timely order processing and close coordination with the Logistics delivery team.- Monitor and coordinate the day to day merchandising priorities and provide on field coaching and mentoring to achieve business objectives.

- Define the overall strategy for building the share of consumer electronics across products to drive sales and profitability targets for category.- Planning and budgeting for buying the merchandise for the assigned brand to drive targeted sales- Effective vendor management to achieve business objectives- Maintain contact with vendors; update list of vendors for bidding purposes; attend product demonstrations, obtain samples (wherever applicable) and literature regarding potential products and vendor capabilities- Ensure creation of POs basis the PRs received as per the authorization matrix- Analyze data and support in reducing the aging stock by various promotional activities related to the assigned brand- Responsible for executing the reverse logistics guidelines as defined in SOPs to send the faulty / damaged goods back to the vendor- Monitor the inventory levels are maintained at optimal level keeping in mind store requirements as well as working capital constraints- coordinating with the Category Head to evaluate the quality of vendor products during the selection stage if required