Sameer Soni Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Leading the ABG Corporate Strategy & Innovation for Ultratech Cement, India’s No.1 Cement Company, Birla Estates & Birla Pivot. Accountable for taking new business ideas from strategy to market, including expanding & scaling eCommerce Channel with a strong direct and indirect cross functional team. The Group Innovations Cell (GIC) serves as a dynamic catalyst within ABG, propelling group companies towards ground-breaking achievements and sustainable growth. Through ideation workshops… Show more Leading the ABG Corporate Strategy & Innovation for Ultratech Cement, India’s No.1 Cement Company, Birla Estates & Birla Pivot. Accountable for taking new business ideas from strategy to market, including expanding & scaling eCommerce Channel with a strong direct and indirect cross functional team. The Group Innovations Cell (GIC) serves as a dynamic catalyst within ABG, propelling group companies towards ground-breaking achievements and sustainable growth. Through ideation workshops with external experts, new market assessments, and technology evaluation, GIC plays a crucial role in steering high-impact projects from conception through execution. GIC ensures that innovation is at the heart of our business strategy. Our focus on facilitating seamless technology transfers and supporting the development of scalable solutions enables each entity within ABG to not only adapt to changing market demands but also lead in their respective sectors through distinctive competitive advantages. Show less

Mumbai, Maharashtra, India

As a Senior Category Manager for Premium Italian Wood Finishes, I played a crucial role in driving significant business growth and providing strategic direction both in India and internationally. My key contributions include:Market Leadership: Maintained dominance in the Polyester & PU Coatings category through innovative brand-building and product development strategies. Brand Building: Enhanced brand salience among architects via targeted digital media campaigns, mood boards… Show more As a Senior Category Manager for Premium Italian Wood Finishes, I played a crucial role in driving significant business growth and providing strategic direction both in India and internationally. My key contributions include:Market Leadership: Maintained dominance in the Polyester & PU Coatings category through innovative brand-building and product development strategies. Brand Building: Enhanced brand salience among architects via targeted digital media campaigns, mood boards, events & via introduction of Creativa range of special effects.Product Innovation: Identified need gaps & developed new products within the Polyester & Colour PU range. Gained significant market share from competition. Category Expansion: Strategically expanded the colour PU market via various business development initiatives directed towards the architects & ID community. Color and Design Leadership: Launched COLORE Fandeck with over 1000 shades and introduced new metallic and metal coat shades, significantly boosting brand identity and sales. Operational Expansion: Significantly increased the tinting machine network nationwide with cloud tinting capabilities and initiated tinting operations in Nepal.New Market Development: Devised a strategic roadmap for business expansion in Dubai, Bangladesh & Nepal. Through all these strategic initiatives, I significantly contributed to the growth and market dominance of the Premium Italian Wood Finishes category, both domestically and abroad. Show less

Mumbai, Maharashtra, India

Middle East (July’19 – Nov'21)As the Category Manager for Adhesives, HVAC, and Flooring in the Middle East region, I played a crucial role in driving business growth and strategic expansion. My key contributions include:Regional Business Development: Successfully managed the Adhesives, HVAC, and Flooring business in the Middle East, focusing on new product introductions and expansion into new countries.Product Development: Led the development of the HVAC and flooring range… Show more Middle East (July’19 – Nov'21)As the Category Manager for Adhesives, HVAC, and Flooring in the Middle East region, I played a crucial role in driving business growth and strategic expansion. My key contributions include:Regional Business Development: Successfully managed the Adhesives, HVAC, and Flooring business in the Middle East, focusing on new product introductions and expansion into new countries.Product Development: Led the development of the HVAC and flooring range across the Middle East through innovative product launches and territorial expansion.Innovation Leadership: Oversaw the entire stage gate process for innovation and brand extension projects related to the Fevicol brand throughout the Middle East.Local Manufacturing Initiatives: Initiated local manufacturing of Flooring and HVAC products in Dubai, significantly enhancing operational efficiency and product availability.Sales Growth Support: Implemented trade schemes, cross-promotion initiatives, and product visibility drives to support and drive product sales growth.New Product Launches include PU and Neutral Silicone sealants in key markets including the UAE, Qatar, Oman, and Bahrain.Through these strategic initiatives, I significantly contributed to the growth, market expansion, and enhanced brand presence of the Adhesives, HVAC, and Flooring categories in the Middle East region. Show less

Mumbai, India

As the Product Manager for Adhesives & Sealants in the Middle East, Africa, and SAARC regions, I played a pivotal role in driving business growth and providing strategic direction. My contributions include:Revenue Management: Managed a business portfolio with significant revenue, demonstrating strong financial stewardship. Drove impressive growth rates in both the paint stainer and polyurethane adhesives categories.Innovation Leadership: Spearheaded the innovation and brand… Show more As the Product Manager for Adhesives & Sealants in the Middle East, Africa, and SAARC regions, I played a pivotal role in driving business growth and providing strategic direction. My contributions include:Revenue Management: Managed a business portfolio with significant revenue, demonstrating strong financial stewardship. Drove impressive growth rates in both the paint stainer and polyurethane adhesives categories.Innovation Leadership: Spearheaded the innovation and brand extension projects for the Fevicol brand, ensuring a robust pipeline of new products.Marketing Initiatives:Product Launches: Successfully introduced Fevicol Heatx and Fevicol Marine in the GCC region.Campaign Execution: Rolled out effective TV and below-the-line campaigns in Bangladesh, boosting brand awareness for Fevicol Marine and Fevicol Hiper.New Product Development: Developed and launched Epoxy Adhesive (Elephant Glue) in Sri Lanka, achieving rapid market penetration and substantial revenue growth.Innovation Success: Fostered significant growth in the Middle East by introducing innovative products in the Sealants, HVAC, and Flooring segments.Go-to-Market Strategies: Implemented comprehensive post-launch activation plans to drive market adoption.Demand Generation: Leveraged audio-visual content to highlight product advantages over competitors and conducted hands-on product trials at workshops.Merchandising Initiatives: Enhanced brand visibility through strategic point-of-sale merchandising across numerous dealers in the GCC.Sales Growth Support: Executed trade schemes, cross-promotion initiatives, and product visibility drives to bolster sales.Margin Management: Enhanced overall margins in the GCC market through:Cost Reduction Initiatives: Initiated local manufacturing for HVAC and Flooring products in the UAE and developed in-house acrylic sealants, significantly improving profitability. Show less

Lagos, Nigeria

I was part of the Founding team @ Checkers Africa Ltd. My initial challenge was to establish and lead a proficient team of sales and business development professionals spanning the diverse landscape of the nation. The task required not only a strategic mindset but also a keen understanding of the local market dynamics.Curated a team with a shared vision and passion for developed business grounds up. Crafted the journey from 0 to ~INR 30cr which included launch of Weikfield… Show more I was part of the Founding team @ Checkers Africa Ltd. My initial challenge was to establish and lead a proficient team of sales and business development professionals spanning the diverse landscape of the nation. The task required not only a strategic mindset but also a keen understanding of the local market dynamics.Curated a team with a shared vision and passion for developed business grounds up. Crafted the journey from 0 to ~INR 30cr which included launch of Weikfield custard with a vision to be present in 100% Nigerian Kitchens. Carried out BTL activations, Campaigns to drive sales. Within a short span of 6 months, we were able to develop 120 distributors nationwide. Show less

Lagos, Nigeria

• Responsible for Developing, Implementing & Managing Marketing Strategies for the New SKUs, which includes launching of new products, preparing the ATL/BTL campaigns for the brand, preparing budget and sales forecast for the SKUs etc• Co-ordinating with Media agencies for developing communication plans based on marketing objectives• Co-ordinating with the Research agencies to develop plans based on the consumer insights

Awarded a certificate appreciating my diligence

Pgdm, Marketing

Activities and Societies: • Senior Team, Event vertical, Utsaha’10, a Marketing fest of IIM Indore, 2010----Organizing events at a rural.

Be, Electronics

Activities and Societies: Student Member, The Institution of Engineers (India) •3D Bit Optical Data Storage Using Multi photon Absorption.

Education record