Facilitated marketing campaigns development for 3 international products in 1 year; led web app design, development, testing, and maintenance; analyzed customer information using Adobe Analytics and incorporated tested functionalities like web analytics, lead tracking, web form validation, and SEO. Maintained 3000+ web pages on AEM, Hybris, and Oracle Eloqua; ensured data consistency in SalesForce.com. Collaborated with 11 cross-functional teams and external stakeholders; Tools Used: JS, HTML, CSS, Adobe Analytics, Oracle Eloqua, AEM, Hybris, SalesForce.com, JIRA.• Automated a ~20 days long manual coding process and ensured GDPR compliance by establishing code scalability. Optimized editing of 2,000 Hybris web pages; wrote HTML code through JavaScript. • Ensured consistency between company brand and website UI/UX by following company SOPs for website development. Proposed multiple process improvements; worked with the team on code optimization and enhanced new feature documentation.• Aided in product enhancements and development of better UX by creating online surveys to collect end-user feedback; exceeded response target by developing a customer-centric front end. Improved user accessibility by maintaining front-end best practices.• Improved user experience by embedding videos in Eloqua landing pages; saved on server costs, maintained sustainability, and reached a vast audience by hosting videos on platforms such as Youtube and Vimeo.• Eased marketing strategy development and execution for marketing automation managers (MAM) by creating user-friendly templates for recurring strategies; personally built 5+ templates. Documented notes to help MAMs design customizations.• Corrected issue with a Net Promoter survey’s reporting process by using Ajax to develop a single-page application that retrieved web analytics data on every web page transition.• Prevented manual coding of each landing page by designing a program that implemented changes on all 2000 pages.

Worked on front-end and server-side development for 4 web application projects; performed white box testing on 2 projects and volunteered to resolve additional technical issues. Collected business requirements, and discussed web-based project concepts and ideas in client meetings.Tools Used: JavaScript, HTML, CSS, PHP, jQuery, Laravel, Bootstrap, AJAX, SQL.• Improved a client’s lead generation and achieved a high response rate for an online quiz by using the Agile software development approach. Collaborated with the client to explain solution requirements, troubleshoot issues, and ensure a successful deployment.• Built and deployed a management system for EcoSmart by executing a complex back-end salary module for senior developers.• Increased a client’s website traffic and improved their promotional strategy by designing a user-friendly management web app.

Built 3 dynamic websites by working on planning, responsive visual design, development, testing, and maintenance; utilized the waterfall model. Tools Used: JavaScript, HTML, CSS, PHP, jQuery, CodeIgniter, Ajax, Joomla, MySQL.• Created a web-based communication platform for manufacturers and retailers to enable a reduction in the price of agricultural products; developed an e-commerce website by leading a 7-member team.• Trained 200 college students on Joomla; helped manager with the presentation and assisted students during practical training.