An accomplished professional with marketing proficiency of nearly three decades of proven leadership experiences in conceptualizing brands and shaping their sustainable transformation. Evaluated the entire marketing mix and provided a long-range vision for the brand; created a "roadmap" for achievement. Impacted organisation profitability through effective strategic and tactical management decisions and new business development. Supported the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns. Revamped operations and implemented important measures to bring in profitability including establishment of new local offices, strategic partner alliances for business processes and team re-organization.Empowered with strong business acumen and an expansive exposure building, leading, and advising businesses through complex restructuring, international expansions, and acquiring new business transactions. Headed complete sales operations including projecting of annual sales, tracking sales performance and interacting with other areas of the company to ensure that business orders were executed properly and profitably. Strategized and planned sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategyLed and extended the campaign ideas across ATL, BTL, TTL, Digital, On-ground at various stages; developed & spearheaded various campaigns & programs. Accomplished successful implementation of various launch strategies by driving 360 degree marketing approach through various campaigns, media plans with focus on company’s Annual Operations plan.Accredited as a leader with an entrepreneurial spirit, who leads companies to growth and market differentiation, with a record of generating new business opportunities & developing lucrative partnerships, retaining key accounts, and pitching for business continuity/growth from existing clients. Expertise in consulting for long-term and short-term business needs, provides tactical inputs to support the development of business, while holding close ownership of building high-revenue sales strategies and teams focused on optimum ROI and tangible results.