Mental health counselor and Somatic Therapist for corporate employees struggling with anxiety (GAD, Performance Anxiety), stress, overwhelm, panic, grief, disassociation, numbness, zoning out, distractions, overt & covert traumas, and/or any other unprocessed emotions

Get in touch to get all your Homeschooling and Unschooling related queries answered!

Introducing Self Organized Learning Environments (SOLE) in Pakistan.

Creating awareness and educating families on the merits of Breastfeeding

Brand Management - Launched "Cook-King" series of microwave ovens with built-in Pakistani menus designed by Chef Gulzar based on consumer insights. Successfully created awareness for high-end convection technology and increased price point for entire market. Developed brand key and strategic business plan for microwavesProduct Management - Head of Product council leading and managed the "Integrated Product Development Process" to meet product launch timelinesMedia Campaigns - Designed, developed, implemented and monitored integrated communication strategy to increase recall, penetration and utility of Dawlance Microwaves, including three major campaigns in line with consumer insightsCustomer Research - Developed and set up the research department at Dawlance. Analyzed customer insights and requirements for Refrigerators, Split AC, Deep Freezers, Washing Machines and Microwave Ovens (in-house tools/professional agency), and recommended action plans for each category. Managed "Brand Tracking" Research through KERD measures along with Usage and Attitude studies. Inventory/Sales Management - Managed the inventory levels from the international suppliers to ensure adequate stocks. Set up and coordinated sales efforts across the country in terms of planning, training and motivating sales teams for effective distribution of all microwave models to dealer networksBusiness Strategy - Evaluated international suppliers and negotiated best prices. Developed detailed plan for product range for the next 3 years including detailed marketing budget and sales targets and growthPublic Relations - Managed PR activities for Dawlance over and above product management role till July 2008

Courses taught include Principles of Marketing and Consumer Behavior

* Business Plan Development* Vendor Management* Brand Management* Budgeting* 3 Year Marketing Plans

Developed business plan for wedding planning businessBusiness Strategy - Identified and budgeted the requirements of the business along with complete hiring plan based upon expected bookings in the next 3 yearsSupply Management - Conducted extensive market research for vendor network development. Developed commission structures and agreementsPolicy & Procedures - Developed a detailed manual highlighting the controls and risk measurements that need to be taken, for the soundness of the business

Brand Management - Finalized 3-year strategic plans for cards businesses. Developed the marketing plan for BancassuranceProduct Development - Developed detailed product program for various insurance products including vendor negotiations, selection and agreementsSales Management - Devised the sales incentive plan for Telemarketers and Call Center Outbound Unit. Hired and trained a team of telemarketers for BancassuranceProcess Development - Developed flows for various Insurance Products, ATM and debit card processes, developed Complaint Management System for Call CenterATM Network Development - Deployed (On-Site & Off-Site) ATMs across Pakistan in close collaboration with NCR, IT and Administration DepartmentPolicy & Procedures - Worked on "Service Level Agreements" for the Call Center. Developed agreements, terms & conditions and internal controls for Bancassurance

Responsible for a portfolio of over 60,000 customers and PKR 1.5 bn in ENRBrand Management - Planning successful brand launch for Union Gold VISA from Product Programs and Product Profitability Reports to monitoring media campaignsMedia Campaigns - Designing, developing and implementing integrated communication strategy to increase recall, penetration and utility of Union Gold VISA; managed overall outdoor visibility for Union BankAnalyses - Studied a variety of business-critical variables, such as trends in the industry, what-if analyses for new consumer trends in banking and credit card customers' portfolio analyses for a variety of business needsSales Management - Set up and coordinated sales efforts across the country in terms of planning, training and motivating Union Gold VISA Sales teams. Devised the sales incentive plan for Telemarketers and Call Center Outbound Unit