● Redesigned the website post-competitor analysis, improving user engagement and achieving 2.2k organic monthly visit● Formulated sales scripts, resulting in 20% increase in conversion rates, standardising nurturing process throughout the funnel● Designed whitepapers and landing pages for industry reports, generating 50+ leads and inquiries through Google ad campaigns Stakeholder Engagement & Communication● Launched a dual-focused social media approach aimed to engage talent and clients, resulting in 7M+ impressions within a year● Executed LinkedIn ad campaigns focused on key decision-makers, resulting in 30+ monthly quality leads for our services● Identified and segmented key clients, enhancing ad relevance and increasing overall engagement by 20% across campaigns● Engaged with social activists to tap into CSR funds, raising corporate leaders’ awareness of biodiversity impact & conservation● Led a 4-member team in building marketing collateral, conducting research, and increasing cross-channel engagement by 25%● Implemented inbound lead generation strategies using targeted content and ads, resulting in a 40% increase in inquiries Operational Efficiency● Integrated Slack with GA4 and CRM tools, streamlining the communication channels and boosting team efficiency by 15%● Experimented with cold email content to identify service demand, improving LinkedIn campaigns for an 18% increase in CTR● Formed strategic partnerships with startups, utilising AI to reduce time and cost by 2/3 & scale faster through revenue-sharing

- Monitored 10 applications & ensured 100% SLA to preserve firm’s commitment towards feature stability & performance- Nominated as POC for solving critical issues for 2600+ hours to ensure 0% downtime of Legal Management application

Key Responsibilities:- Restructured security roles and privileges for 300+ users of a Patent management application, achieved 100% compliance- Developed a customised ServiceNow dashboard to keep track of team’s active sprint progress and ensured 0% SLA breach

Key Responsibilities:- Orchestrated the product roadmap by collaborating with 19 key stakeholders to accelerate feature execution time by 30%- Created a 10 point survey & circulated across 100+ students staying in hostels in Tier -2 cities to gauge their core needs- Defined & prioritised 50+ user stories to address pain points in align with 19 key stakeholders & reduced projects risks