Principal
CurrentSVB Group specialises in Strategic Analytics. Use of data visualisation, Image processing, Geographical information systems, algorithms and data to drive strategy and solve business problems. Each project is unique with its own design and implementation. The project can be simple that requires data to tell a meaningful story or to support a story with data and information for efficient and effective decisions. Outputs can be in the form of maps, charts or graphics that convey a meaning for example telling shareholders why they should be investing in your business. The complex projects require building tools for enterprise solutions to help simplify critical decisions. They can range from building a SaaS or mobile solution, using cloud hosted globally distributed infrastructure, modeling movement of vehicles on road networks or mobile devices in an area or AI based solutions. The solutions we have built have been in open source as well as proprietary environments. Besides playing a consulting and advisory role on the projects I write articles and conduct training programs in the area of GeoMarketing, Data, Data Visualisation, Asset Management, Strategic Analytics and GIS. Some noteworthy projects:- Geographic Site selection for a of chain bricks and mortar stores in the area of higher promise and less competitiveness. - Alignment of marketing message to the demographic catchment of a business.- Price optimisation of a product in a chain store environment. - Calculation of total addressable market and market penetration on catchment by catchment basis.- Traffic Modeling in a road network.- Modeling of human movement. Some noteworthy products- Location based social event management.- Location based shopping platform.- Microsoft Excel based mapping platform.