Lead multi-disciplinary teams of Industrial/UX/Visual designers & engineers in the development of new, highly-strategic product experiences and concepts for Samsung. Development scope includes end-to-end product strategy, experience roadmaps, physical products, digital user interfaces, partner strategies, technical feasibility models and prototypes. Apply design thinking methodologies that focus on balancing user needs with enabling technologies to deliver a strategic roadmap.

*AWARDS* 2018 Samsung Global Best New Product Concept Award for an unreleased home product.2017 Samsung Mobile Best Product Strategy & Design for an unreleased mobile product.PRODUCT STRATEGY - SAMSUNG DRVLINE AUTONOMOUS DRIVING UX/UI (samsungdrvline.com)Led a design team through research, ideation & use-case development to create the UX language for Samsung's autonomous driving open development platform. UX framework included user models, auto-pilot personas, human to AI handoff protocols and visual/motion design of user interfaces for level 3, 4 & 5 ADAS driving modes. Collaborated with technical platform, channel, research, infotainment UX and marketing teams to develop a flexible interface catered to automotive OEMs.*Patent: System and Method for Providing Information Indicative of Autonomous Availability (US20190204827A1)PRODUCT STRATEGY - SAMSUNG GEAR FIT2 PRO & SAMSUNG GEAR ICONX 2018:Set high-level product goals and strategy for next generation of fitness activity band (Gear Fit2 Pro) and ear-based wearable (Gear IconX 2018), including channel, marketing and user feedback from current generation product launches.PRODUCT STRATEGY & BUSINESS DEVELOPMENT - SAMSUNG WEARABLES & UNDER ARMOUR:Developed product hardware & UX concepts to drive partnership of Under Armour's digital health platform (MyFitnessPal, Endomondo, MapMyRun, Endomondo) for Samsung Gear Fit2/Pro & Gear S3/S2. Led product & UX collaborations as part of multi-disciplinary business development team. Resulted in launch of Gear Fit2 Pro with all Under Armour fitness services preloaded.PRODUCT STRATEGY - SPOTIFY FOR SAMSUNG GEAR FIT2/PRO, GEAR S3/S2:Developed roadmap and product specifications for the next version of the Spotify for Samsung Wearables platform. Resulted in launch of first ever wearable platform to support Spotify offline music.

PRODUCT STRATEGY - SAMSUNG GEAR FIT2 & SAMSUNG GEAR ICONX: Led product strategy of Samsung Gear Fit2 (activity/fitness tracker) & Samsung Gear IconX (fitness hearable). Managed multi-disciplinary team (industrial design, user experience design, engineering) in concept creation, evangelization & productization support. Interfaced with end-to-end international productization funnel including product management, channel sales, marketing & engineering. Supported go-to-market activities including media communication, launch events & partner support. *AWARDS*The Samsung Gear Fit2 has been awarded Mashable's Editors' Choice & Digital Trends' Editors' Choice for fitness trackers. The Gear Fit2 & IconX have received iF & iSDA design awards. Additionally, IconX has received the Red Dot design award.PRODUCT MANAGEMENT - SPOTIFY FOR SAMSUNG GEAR FIT2, GEAR S2 & GEAR S3:Led concept creation, product management, internal/external evangelization of Spotify music service on Samsung Gear Fit2, Gear S2 & Gear S3. Worked with a multi-disciplinary international team of business development, user experience design, software R&D, platform development, marketing & external partner teams to launch the premier music service for fitness wearables.

Lead strategy & development of new mobile products and services - focus on wearables and user experiences (UX). Internal & external business development to enable multi-team & multi-discipline collaborations. Business plan & patent portfolio management.

Strategic consultant to Samsung Mobile - led teams focusing on marketing, product/service development and B2B/Enterprise. Active participant in mobile practice group.

UCB Haas Digital Media and Entertainment Club Speaker Series (July 2014)UC Berkeley Digital Media Conference (October 2013)Wireless Communication Association (WCA) Mobile SIG (May 2013)

Developed market entry strategies, forecast models, marketing plans, competitive analyses and use-case discovery for PS3/PSP accessories. Produced advertising campaigns and assets.

Product strategy & roadmap development, internal resource recruitment and evangelist for network platform product.

Led engineering team responsible for implementation and operation of nation-wide Location Based Services (LBS) network -- including RFP process, pre-production implementation, production architecture, operations support, routine maintaince and new service support.

1 of 5 national participants into Wireless Leadership Rotation Program - working in numerous engineering teams throughout the organization, including Network Monitoring Center, Operations, IP Engineering, Infrastructure Technology Development & Mobile Handset Development. Collaborated with international software development teams to productize the first line of mobile camera phones in Canada.

Software testing & quality assurance of carrier-grade billing and administration software for mobile networks. Refined test plans with product management & supported software deployment teams.

Sold, assembled and repaired personal computer systems. Provided ancillary services such as printing, training, research and custom applications.

Configured, deployed and maintained 30+ servers and 150+ workstations across two cities (Philadelphia, NYC). Provided 1st-line of technical support to 150+ employees.

Diagnosed, repaired & installed fixed telephone lines to consumer's homes. Responsible for company vehicle and inventory of telecom hardware.