Growth Marketing Lead
CurrentLeading, creating and managing company’s growth initiatives. Sharing vision and knowledge to install a collaborative environment to tackle challenges and achieve targets. • Defining growth strategies, tactics and plans to achieve business objectives• Using a data driven approach and mindset to continuously optimise key growth areas • Creating and developing key tactical assets and campaign components to inspire customers to engage with the brand• Managing budget across a full marketing mix including traditional ATL and BTL to drive the best marketing returns and outcomes• Using data and marketing systems to constantly optimize and improve campaign executions and deliver market leading campaigns to our customers