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Developed a global content strategy for Menma Game Studios (TERA) to engage gamers, boosting monetisation and competitive positioning. Key achievements include shaping internal infrastructure, increasing the player base, and enhancing acquisition and engagement by aligning community needs with company goals. The introduction of the first Battle Pass system resulted in a 157% rise in engagement and nearly 1000% growth in cosmetic sales by managing 3D Developers. I led content and development teams, streamlined cross-department collaboration, and managed hiring and training of 3D Developers. Monitoring player data and championing a data-driven approach ensured strategies met evolving player expectations, fostering a fresh, engaging game environment and sustaining long-term retention.

At Canopy, I implemented a creative communication strategy to drive growth across internal and external fronts, starting with an overhaul of the company website using tools like WordPress, SEM-Rush, and Google Analytics. This enhanced digital presence helped secure high-value contracts with Hearst UK and The Independent, opening new revenue channels for Canopy. Our email subscriber base was expanded by 288% through a creative Mailchimp approach, featuring tailored industry insight pieces. I developed a comprehensive CRM strategy, integrating Dynamics 365 and Salesforce for targeted client engagement. In-agency presentations led by myself to convert enquiries into leads, while creative tools like Photoshop and Figma strengthened agency-client brand appeal. Collaborating with brands like Jaguar, Costa, and YSL, high-impact creative solutions were delivered by dissecting agency briefs. Additionally, I managed the Cue Vapor account with an end-to-end service, utilising Dynamic Creative Optimisation campaigns collaborating with sales teams to seamlessly connect offline and online media for both B2B and B2C brands alike.

In my role at OMD EMEA, I played a multifaceted function in media planning, extending my expertise across international markets to advise and enhance market engagement. This encompassed managing media plans for upcoming Disney Studio marketing campaigns with a focus on seamless execution and alignment with client objectives. My responsibilities also included conducting meticulous analyses and refining marketing activities through Post-Campaign Analyses (PCAs) and extensive market research.I consistently delved into data-driven research, offering invaluable insights into consumer behaviour and trends, which, in turn, informed the development of highly effective marketing campaigns. Additionally, I actively engaged in social listening, contributing to a comprehensive understanding of audience preferences and needs and offering content recommendations to optimise engagement and impact. These diverse responsibilities have collectively fortified my skill set in marketing and media management, equipping me with a holistic and results-driven approach to my work.